Students, prospective students, alumni, parents and faculty are congregating on the social web, and there’s no better time to learn from their discussions and add value through your institution’s participation.
To do so, though, you’ll need a social media strategy to differentiate your organization from the other 20,000 colleges and universities around the world vying for student attention through blogs, Foursquare, Facebook, Twitter and many other channels.
After reading this ebook, you’ll have all the information you need to create or augment a social media plan for your college or university.