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Summary Analysis of LeWeb 2012 in Paris, December 3 - 6

Marketing Cloud Analysis of the Social Media conversations around LeWeb Paris, December 3 - 6

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Summary Analysis of LeWeb 2012 in Paris, December 3 - 6

  1. 1. LeWeb 2012 Social Media Analysis December 3 – 6 powered byFacebook.com/MarketingCloud@MarketingCloudwww.slideshare.net/marketingcloud
  2. 2. Social Mentions LeWeb Social Mentions Dec 3 – 64000 Between December 3rd and3500 6th LeWeb was mentioned3000 61,362 times on the various social platforms.2500 The conference‟s first day2000 was the busiest online.1500 The total accumulated1000 number of followers and potential reach amounts to 500 258,516,700. 0 04/12/2012 04/12/2012 04/12/2012 05/12/2012 05/12/2012 06/12/2012 06/12/2012 06/12/2012 00:00 10:00 20:00 06:00 16:00 02:00 12:00 22:00
  3. 3. Conversation Cloud
  4. 4. Speaker AnalysisThe 15 mostmentioned SpeakersAmongst the 127 speakersof LeWeb Paris 2012, thetop 15 individuals that werementioned in mostconversations online arelisted here.KevinSystrom, Instagramclearly takes the highground, followed by TonyFadell and Matt Mullenweg.
  5. 5. Top five Speakers Top 5 Speakers – Topic Trend Analysis 450 400 350 300 250 200 150 100 50 004/12/2012 00:00 04/12/2012 10:00 04/12/2012 20:00 05/12/2012 06:00 05/12/2012 16:00 06/12/2012 02:00 06/12/2012 12:00 06/12/2012 22:00 Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell
  6. 6. Top Speaker LeWeb 2012 Top Speaker – Kevin Systrom The top speaker of LeWeb 2012 in Paris was Kevin Systom, who was mentioned 1,403 times with significantly more posts than his runner-up Tony Fadell, who was menitoned 1,069 times. Kevin Systrom is the Co- Founder and CEO of Instagram. “Mobile video will During Q&A session with MG happen, it‟s a matter of Siegler he discussed the futurewhen, It‟s all about shifts in of Instagram after the Facebook technology and acquisition and that the mobile opportunities that get App will remain an independent created.” company and to exist outside of Facebook for long time to come.
  7. 7. Regional AnalysisMajority of #Leweb posts (60.3 %) came fromParis, Region Ile-de-france, France. The most popularlanguage was English with 34,387 posts.
  8. 8. Media Type Analysis MainstreamMedia Type Facebook Images 1% News 1% Analysis 2% Comments 0%Twitter was without Blogsquestion the preferred 2%media choice during AggregatorLeWeb 2012, followed 2%at a distance by TwitterFacebook, blogs and 92%aggregator media. Videos 0%
  9. 9. Age and Gender
  10. 10. Sentiment Analysis85.5% Positive 14.5 % Negative
  11. 11. Klout Classification Taste Maker Thought Leader Klout 1% 2% Broadcaster 14% Celebrity Classification 1% Specialist Conversationalist 31% 5%LeWeb seems to be theplace and time where Dabblerindustry 3%specialists, networkers andbroadcasters come to meetand share their knowledge. Explorer„Specialist‟ definition: “As a 10%Specialist you may not be acelebrity, but within your area Socializerof expertise your opinion is 8%second to none. Your content Networkeris likely focused around a Pundit 20%specific topic or industry with 4% Observer 3%a focused highly-engagedaudience.”
  12. 12. Trending UsersTrending Users – French / English
  13. 13. THANK YOU!

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