Summary Analysis of LeWeb 2012 in Paris, December 3 - 6

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Salesforce Marketing Cloud

Marketing Cloud Analysis of the Social Media conversations around LeWeb Paris, December 3 - 6

Technology

LeWeb 2012
Social Media Analysis
December 3 – 6
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Social Mentions

LeWeb Social Mentions Dec 3 – 6
4000
Between December 3rd and
3500 6th LeWeb was mentioned
3000
61,362 times on the
various social platforms.
2500 The conference‟s first day
2000
was the busiest online.

1500 The total accumulated
1000
number of followers and
potential reach amounts to
500 258,516,700.
0
04/12/2012 04/12/2012 04/12/2012 05/12/2012 05/12/2012 06/12/2012 06/12/2012 06/12/2012
00:00 10:00 20:00 06:00 16:00 02:00 12:00 22:00

Speaker Analysis

The 15 most
mentioned Speakers
Amongst the 127 speakers
of LeWeb Paris 2012, the
top 15 individuals that were
mentioned in most
conversations online are
listed here.

Kevin
Systrom, Instagram
clearly takes the high
ground, followed by Tony
Fadell and Matt Mullenweg.

Top five Speakers

Top 5 Speakers – Topic Trend Analysis
450

400

350

300

250

200

150

100

50

0
04/12/2012 00:00 04/12/2012 10:00 04/12/2012 20:00 05/12/2012 06:00 05/12/2012 16:00 06/12/2012 02:00 06/12/2012 12:00 06/12/2012 22:00

Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell

Top Speaker LeWeb 2012

Top Speaker – Kevin Systrom
The top speaker of LeWeb 2012
in Paris was Kevin Systom, who
was mentioned 1,403 times with
significantly more posts than his
runner-up Tony Fadell, who was
menitoned 1,069 times.

Kevin Systrom is the Co-
Founder and CEO of Instagram.
“Mobile video will During Q&A session with MG
happen, it‟s a matter of Siegler he discussed the future
when, It‟s all about shifts in of Instagram after the Facebook
technology and acquisition and that the mobile
opportunities that get App will remain an independent
created.” company and to exist outside of
Facebook for long time to come.

Regional Analysis

Majority of #Leweb posts (60.3 %) came from
Paris, Region Ile-de-france, France. The most popular
language was English with 34,387 posts.

Media Type Analysis

Mainstream
Media Type Facebook
Images
1%
News
1%
Analysis 2%

Comments
0%
Twitter was without Blogs
question the preferred 2%
media choice during
Aggregator
LeWeb 2012, followed 2%
at a distance by Twitter
Facebook, blogs and 92%

aggregator media. Videos
0%

Sentiment Analysis

85.5% Positive 14.5 % Negative

Klout Classification

Taste Maker Thought Leader

Klout 1% 2% Broadcaster
14%
Celebrity
Classification 1%
Specialist Conversationalist
31% 5%
LeWeb seems to be the
place and time where Dabbler
industry 3%
specialists, networkers and
broadcasters come to meet
and share their knowledge.
Explorer
„Specialist‟ definition: “As a 10%
Specialist you may not be a
celebrity, but within your area
Socializer
of expertise your opinion is
8%
second to none. Your content Networker
is likely focused around a Pundit 20%
specific topic or industry with 4% Observer
3%
a focused highly-engaged
audience.”

Trending Users

Trending Users – French / English

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