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Social Super Bowl 2015 Infographic


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Super Bowl XLIX is officially in the books. The New England Patriots have been named World Champions once again, Katy Perry wowed the world riding in on a lion, and many people now understand what it is that actually offers. After a night of parties, cheering, and some of the most prolific advertising of the year, our team here at Salesforce Marketing Cloud is providing you with a comprehensive analysis of Super Bowl XLIX advertising and social media trends.

Jeff Rohrs, VP of Marketing Insights at Salesforce Marketing Cloud, just published his annual Super Bowl advertising analysis. In it, he takes a look at advertising trends this year and how brands are (or aren't) taking full advantage of their $4.5 million ad placement with CTAs and digital engagement. For more analysis on the Super Bowl ads and their use of hashtags, URLs, and other CTAs, check out his article here.

Over the past couple weeks and throughout Super Bowl XLIX weekend, we also have been using Salesforce's Social Studio to track all the social conversations around the Super Bowl, the teams, the advertisements, and more. We tracked 13.9 million tweets (a 1.4% decrease in Super Bowl-related tweets from last year) to give you insights on how the Social Super Bowl played out in this infographic.

Published in: Social Media, Marketing
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Social Super Bowl 2015 Infographic

  1. 1. Friday, Jan. 30 to Monday, Feb. 2, 2015 Social SUPER BOWL ll (fit ii ll «Q» ll Top Brands BUDWEISER 22% NATIONWIDE l7% K"-“Es 7% TWITTER 90.1% DORITOS 5% FACEBOOK 8.8% Mcoomws 5% E3'il’ill. ii§‘5.‘$5f°'3% BLOGS 0.2% omen o.4% Shore of Voice % ' I BMW‘ sentiment Countries. BUDWEISER 10'’ Hasmags NATIONWIDE #5349 2.. .. A si<imEs #SuperBowl °°R"°$ #su2'i3'<"erBowixLlx MCDONALD’S I-IM some Ml/ p ‘ 54.7% MALES FEMALES 45.3% ‘ "H3NlBRADY 54iK Mentions Super Bow! Katy Perry's Skow doacll of file year CARROLL (Hawks) 3°4M Tweets 53% Share of Voice “GUYS! Want the guitars that 0 ' my band will be playing of 5] /0 Negative #SB49? Bid now to benefit @BreokfheCycIeDV” H K (POTS) 8.9K reiweeisl 20.7Kfc1voriies Share of voice increase of 52.1% menfi_ons over 67% Positive Bruno Mor_s’ Half-Time performance during Super Bowl 48 Sociad Media Winners 1,? ‘/ WINNER. TOICII Mentions I.9M Twirler Followers Added 47K LOSER j Total Mentions i.7M Twitter Followers Added 38K Top Geflefirity Tweets @ Iodygog (1 ‘‘So excited to hear my buddy @diws music during Super Bowl BUD LIGHT commercial! I'll be watching baby! ” 43.7M Twiifer Reach @ briineyspeo rs “Amazing day of the #SuperBowi” 40.6M Twiifer Recich @rihonno “Nothing says Super Bowl like loilgclfing. ” 40.2M Twiifer Reach @TheElienShow “Jeonnie's of the game with a Disney Princess and Cl Beoiie. #SuperBowl " 38.6M Twifier Reoch Wings I/8. Pizza Chicken Wings were mentioned in 86K posts, while Pizzo appeared in 58K. V) Other popular snack items included: Chips (34K), Chili (i9K), Guacamole (l7K), BBQ (i4K) Brought to you by. salesforce marketing cloud