How to Create Instagram Ads

HOW TO CREATE
ADS WITH
By: Arlene Jovita – Marketing Gem
www.marketinggemblog.wordpress.com
HOW TO CREATE INSTAGRAM ADS

Instagram is a social media
platform that inspire
people visually thru the
use of images or video.

With a community of more
than 400M, Instagram is
one of the world's largest
mobile ads platforms.

Businesses can share their
stories with a highly
engaged audience in a
creative, high-quality
environment and drive
action with their ads.

Instagram ads are now
available globally for all
businesses — big and
small.

Instagram Ads is
managed thru
Facebook’s self-
served interfaces.

1.
Facebook Ads
Manager

2.
Facebook Power
Editor

You need to have a
Facebook account so
you can create
Instagram Ads through
a Facebook Page.

Now let us start creating
Instagram Ads using
Facebook Ads Manager

Open web browser, type
http://business.instagram.com

In the dashboard,
open Advertising

Scroll down

Click
Facebook’s
Ads Manager

Click
Campaign
and choose
your objective

Purpose of this Ad is to
send people to website

Click Create Ad Account

Create New
Ad Account

We will use
learnwdmom
Instagram
account to
sample ads

You may use an existing
account or create New Ad

Continue setting up then
Set Audience & Budget

Country of Origin is
Philippines

We use Philippine Peso
for the currency

All ads billing and
reporting are in Peso
Currency

Set up Time Zone

Click Set Audience &
Budget

Set up Target
Audience

Philippines as our target
audience

In
Philippines,
potential
reach is
43,000,000
people

We try adding United
States

Potential reach
is now
234,000,000
people for 2
PH & US with
age 18-65+

Further define
audience from 25-45
year old both men and
women

Potential
Reach is now
reduced to
110,000,000
people

Set more details to
narrow target
Audience

We choose Behaviors,
Digital Activities, Small
Business Owner

Potential
Reach is
even reduced
to 9,000,000
people

Target Audience
is completed

Next is setting
up budget of the
ads

How much do you
want to spend?

If you have P800.00
daily budget

Set schedule to
run ads

You may also choose
lifetime budget of
advertisement

Lifetime Budget is
equivalent to 1 month
period of Ads

With Lifetime Budget
you can run ads on
your desired
schedule

In the illustration, Lifetime
Budget will cost 14,000.00

Optimize Ad delivery by
linking clicks to your
website

You may create a
name of the Ads

Using Lifetime Budget, we
now set schedule of Ads

To set up Post for Ads
campaign

Note that you must
consider attractive
post for your ads

Photo
Ads

Video
Ads
Share ads in
60 second
video

Carousel
Ads

WHAT IS
CAROUSEL ADS?

Instagram introduced
an effective format
called CAROUSEL
ADS

Carousel Ads give
brands more flexibility
in telling stories.

It allows people to
view ads to swipe left
to see different
images.

Carousel Ads link the
ads to the website of
the brand’s choice.

Before you start
creating ads in
carousel format,
consider:

What
makes
your
business
unique?

What’s the best
way to represent
the objective you
are trying to
achieve?

Arrange Images
for carousel ads

Notice the arrow

But in this tutorial, we
choose single image
only.

Click single image

Click Upload Image

Click done

Type the text you want
for your ads

How to Create Instagram Ads

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