When it comes to executing a marketing strategy, understanding why your competitors’ customers are choosing them over you can be just as valuable as knowing your own brand’s strengths. Targeted audience analysis can help marketers understand the ins and outs of a highly specific group - from online dating users' statistics to mobile gamers; from Heineken drinkers to Honda drivers - allowing you to position your brand or product in the right place to take advantage.
Using its targeting capabilities, YouGov Self-serve - our fully self-serviced research platform - allows marketers to quickly, easily and cheaply survey an audience and ask them whatever they want.
In just a few clicks, you can target an audience of your choice (including customers of one or more of 1,500 brands in UK or 2,200 brands in US), and then create your custom poll using our easy survey builder. Within 24 hours, you could have the answers that make the difference between failure and success for your upcoming product launch, brand campaign or crisis management strategy.
In this tutorial, we show how to create a targeted survey of easyJet customers.
7. Step 6: Get your survey results in as soon as 24 hours
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