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11 Obvious A/B Tests You Should Try

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11 OBVIOUS A/B TESTS YOU SHOULD TRY Neil Patel KISSmetrics
@neilpatel #KISSmetrics
DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH
TEST #1 ADD THE WORD FREE IN YOUR ADS
RESULTS CPA DECREASED FROM $60 TO $43
TEST #2 CREATE AN EXPLAINER VIDEO
RESULTS INCREASED CONVERSIONS BY 64%
TEST #3 HAVE YOUR SIGNUP BUTTON SCROLL
RESULTS INCREASED CONVERSIONS BY 138%
TEST #4 REMOVE FORM FIELDS
RESULTS INCREASED CONVERSIONS BY 26%
TEST #5 TWO STEP CHECKOUT PROCESS
RESULTS INCREASED CONVERSIONS BY 10%
TEST #6 SHOW OFF YOUR LIVE PRODUCT
RESULTS INCREASED CONVERSIONS BY 38%
TEST #7 FREE TRIAL VS MONEY BACK GUARANTEE
RESULTS INCREASED CONVERSIONS BY 116%
TEST #8 TRIAL LENGTH
RESULTS INCREASED CONVERSIONS BY 102%
TEST #9 TIME BASED BONUSES
RESULTS INCREASED CONVERSIONS BY 11%
TEST #10 ADDING DOLLAR VALUES TO FREE OFFERS
RESULTS INCREASED CONVERSIONS BY 22%
TEST #11 BUTTON COLORS
RESULTS INCREASED CONVERSIONS BY 21%
THANKYOU! Neil Patel quicksprout.com npatel@kissmetrics.com

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