The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.
You'll learn:
-How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
-What foundational elements to include in your content strategy
-Why content teams need to lean into messaging and campaign strategies
Building a Content Strategy: Setting the Foundation for High-Velocity Content Production
1. Building a Content Strategy
Setting the Foundation for High-Velocity Content Production
G a r r e t t R u i z
H e a d o f C o m m e r c i a l
C o n t e n t S t r a t e g y ,
A d o b e D X