With over 300 million active users, brands can no longer afford to ignore Twitter. Watch Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, for this actionable webinar to learn how to create standout content that drives engagement, grows your following, and connects you with a wider, more like-minded audience.

1. How to Build a Vibrant
Community on Twitter
Lisa Marcyes
Sr. Social Media
Marketing Manager
Marketo
Madalyn Sklar
Social Media Power
Influencer
Host #TwitterSmarter
Podcast and Chat

2. • This webinar is being recorded! Slides and recording will be sent to
you after the webinar concludes.
• Have a question? Use the chat box and I’ll follow up with you after
the webinar.
• Posting to social? Use our hashtag - #mktgnation
• There is a brief survey after the webinar
Housekeeping
Proprietary & Confidential

3. • Social Media Power Influencer
• Blogger
• Podcaster
• Business Coach
• #1 Houston Social Media
• Host #TwitterSmarter chat
• Host #SocialROI chat
About Madalyn Sklar
@MADALYNSKLAR

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@MADALYNSKLAR

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@MADALYNSKLAR

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7. • The importance of having a well thought out plan.
• How to create highly engaging tweets.
• How to connect with like-minded people on Twitter
chats.
• How to measure and optimize your Twitter marketing
strategy for optimal results.
In This Webinar You’ll Learn

8. • Make a plan.
• Be consistent. Tweet every day.
• Engagement is key – follow engaging people and
brands.
• Create content that drives interaction.
• Track your efforts. Data is king!
You Want a Strategy That Get Results!

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@MADALYNSKLAR

10. • Helps you stay on track.
• Maps out how it can leverage a long-term interaction
between you and your community.
• Defines clear, trackable actions tied to your business
goals.
• Helps you increase your reach and bottom line.
Why Have A Plan?

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14. I Started Tweeting Every Day

15. I Plan My Work & Work My Plan

16. • Have trackable actions tied to
your business goals.
• Plan ahead with a marketing
calendar.
• Schedule “evergreen”
content.
Tips To A Successful Plan

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18. • Create content that drives
interaction.
• Content that connects your brand
message and has personality will
help you stand out and position
you as an authority in your
industry.
Create Highly Engaging Tweets

19. Create Highly Engaging Tweets

20. Create Highly Engaging Tweets

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Create Highly Engaging Tweets

22. Create Highly Engaging Tweets

23. • Blake participated in
#VideoReplyDay.
• He created over 70 videos
in the course of 6 hours!
• He made lots of new
friends and business
connections.
• Got business opportunities
from his video tweets.
Blake Croft - @blakec432

24. “I believe in the power
of community, the
power of relationships
and the power of
people.”
Blake Croft - @blakec432

25. Storytelling your
brand is a great
way to build
your community.

26. • Be a curator and promote others.
• Be helpful. Offer advice and show you care.
• Be a connector and bring people together like I did for
#VideoReplyDay.
• Be personable.
Create Highly Engaging Tweets

27. @Wendys

28. @Applebees

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30. • Reply, Retweet, Like - Rinse & Repeat!
• Be visual – photos, videos, livestream.
• Engagement is your key to building a community.
• Create content that drives interaction.
• Focus on gaining high quality followers.
• Your ROI is measured through interactions and
engagement.
Create Highly Engaging Tweets

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32. • What are Twitter Lists? It’s a curated rolodex
you put together of influencers, industry
experts, thought leaders, businesses and
whoever else you want to follow.
• Twitter Lists will help you monitor
conversations, allowing you to segment and
nurture engaged users.
• Twitter Lists will keep you organized.
Create Twitter Lists

33. • Industry Influencers
• Competitors
• Customers
• Conferences and Events
• Local or National Media
• Follow Me (private list) – who you’d like to
connect with and get on their radar
Types of Twitter Lists

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35. What is a Twitter chat?
A group of people coming together on Twitter during a set
time each week to have a conversation that revolves
around a predetermined hashtag.
Connect with Twitter Chats

36. Imagine you’re at a networking event with hundreds
of people.
In an hour you have the ability to walk up and say
“Hi” to everybody.
You can have concise 140 character HELLOS with
everyone there and have great conversations and
awesome connections in a very short period of time.
Connect with Twitter Chats

37. • Connect and engage with people in your industry
• Get seen as an influencer
• Helps you build authority
• Boost your brand awareness
• Opportunities become available
Why Participate in a Chat?

38. • A Twitter chat is NOT a place to sell or promote.
• Be respectful of everyone.
• Participate.
• Introduce yourself at the beginning.
• The point of the chat is to be social.
• Speak up!
Twitter Chat Do’s & Don’ts

39. Connect with Twitter Chats

40. Connect with Twitter Chats

41. • Show thought leadership in your industry.
• Bring people together in your niche by building a
community.
• Promote and share your marketing message.
• Grow a captive audience and engage with them.
• Drive traffic to your website and other social sites.
• Get instant feedback.
Why Start Your Own Chat?

42. • Your chat needs to have a purpose. Are you filling a
need?
• Research chats. Find chats in your industry.
• Connect and get known. Introduce yourself to the chat
hosts.
• Get to know the communities out there.
Why Start Your Own Chat?

43. MadalynSklar.com/chatlist
List of Twitter Chats

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45. • It’s important to track and measure your impact and
results on Twitter.
• See what is working and what is not.
• You can track directly through your Twitter analytics or a
third party tool.
• Have a process checking your results weekly.
Measure & Optimize

50. Measure & Optimize

52. Create Highly Engaging Tweets

53. These community building
efforts pay off!
Measure & Optimize

54. • Set up UTM tags – code that you attach to a URL so
you can track it.
• Monitor tweets getting the most traction and biggest
reach.
• Use Google Analytics to track your UTM tags.
Measure & Optimize

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56. Building a vibrant community takes time and effort. But
the payoff can be huge. These tips will help you succeed
as you build your engaging brand community on Twitter.
Building Your Twitter Community

57. • Start planning your community growth
• Create standout content
• Use Twitter Lists
• Join Twitter chats
• Consider starting your own Twitter chat
• Regularly review your Twitter metrics
Building Your Twitter Community

58. You Are Now Empowered!

59. • Twitter
• @MadalynSklar
• Facebook
• Facebook.com/MadalynSklar
• LinkedIn
• LinkedIn.com/in/MadalynSklar
• Website
• MadalynSklar.com
Contact Madalyn Sklar
@MADALYNSKLAR

60. How to Build a Vibrant
Community on Twitter