2. WE HAVE A FACEBOOK PAGE… NOW WHAT?
Telling stories…. a couple of sentences, an image and a
link
Repurposing content
Connecting Rotary with your community
Connecting Rotary beyond your community
Shareable content
Growing your community
Embedding Facebook on your website
Setting up Tabs
Advertising on Facebook
Facebook and fundraising
Rotary/Facebook in times of crisis
4. PLEASE DELETE– IT DOESN’T HELP ROTARY
Anything out of focus
Any photograph of anyone eating
The backs and bottoms of people
People not looking like they are enjoying
having their photograph taken
Pictures that don’t make sense to someone
not at the event
Bad backgrounds
7. CONNECTING ROTARY WITH YOUR COMMUNITY
ADD + SEARCH FOR:
§ Your Rotary Members
§ Community members – invited them to connect
§ Emergency Services
§ Local politicians
§ Go find - local businesses
§ Other community organisation pages
§ Migrant centres, schools, TAFE’s, universities
§ Other Rotary clubs and members across Australia
§ ‘Mention’ other people and businesses in your posts eg:
§ @cancercouncil / @person’s name / #glenelg #fundraising #charity
8. OUR ROTARY FACEBOOK COMMUNITY
How to activate our Networked Non-Profit
organisation
15. ADVERTISING ON FACEBOOK – EG: $50 - $100
• Attracted 340 local and
international participants
• Raised $110,000
• Immunized over 200,000
children against polio
• Achieved over 50 domestic
and international news
stories – Australia, USA,
Europe & Asia Pacific.
• Highest engaged content on
City of Sydney facebook
page ever!
Facebook Advertising guide book in development with training
directly from Facebook advertising team…. Watch this space!
19. ROTARY #MYTHBUSTER & ‘FEEL GOOD FRIDAY’
Experiment!
• Emotions – happy or sad
• Colours – oranges and reds
• ‘Busting’ incorrect
perceptions
• Guiding fresh interpretations
of Rotary:
• Vibrant community
• Successful
• Delivering results
• Trustworthy
• Engaged and active
• Welcoming to newbies
20. YOU DON’T NEED PHOTOSHOP TO BE A
PROFESSIONAL! WWW.BEFUNKY.COM
• Free
• Drag and drop images
• Crop & Edit
• Design layout templates
• Easy export
• Upload to e-newsletters,
website and social media