Kerry Kornhauser's presentation at Illuminate, Aug 2 , 2014 Getting Gender Diversity on the Agenda

1. Putting Diversity
on the
Agenda for Rotary
Will
Grow
Your
Membership

2. Today I Will Share Ideas On:
• Why Rotary should embrace change
• Men and women are dynamic together – the
dynamics of a better diversity challenge
• Why volunteering is more appealing than before

3. AUSTRALIAN NATIONAL ROTARY MEMBERSHIP
Current Situation 2014
23%
81%
Females
Males
If we are equal = 55000

4. Women Membership Has Grown
Men Membership Has Declined
30,000
25,000
20,000
15,000
10,000
5,000
0
Australian Rotarians by Gender
2010 2011 2013 2014
Men
Women

5. Why Not Us?
Targeting women in
traditionally male
dominated jobs
Financial Services -
American Express
Firsts - Women in
Sport & Religion

6. Why We Should Be Celebrating Women
Some statistics to ponder
Women 35% small business
40% professionals
40% property
investors
90% household
financial decisions
Growing in labour
force

7. Successful Community Leadership
Organisations That Embrace Women
Australian Volunteer
International
Volunteer Bushfire Services
Aus Kick
Add your comments...

8. Gender Agenda
Ar t i c l e J u l y 2 0 1 4
The Leadership Shadow is a simple management model
intended to increase gender balance in the corporate world.
It is an innovative model with guidelines, suggestions and
practical solutions for leaders how to approach the gender
discrepancy and change the unacceptably low levels of
women in leadership
https://www.humanrights.gov.au/.../it-starts-us-leadership-shadow

9. It Starts At The Top
Helen Silver, Chief General Manager Workers
Compensation, Allianz Australia
I have learned that formal mentoring for women is
required, by senior leaders and by me,
Unless you are conscious women will ‘leak’ out of
the pipeline when they shouldn’t.
Dr Ian Watt AO, Secretary, The Department of
the Prime Minister &Cabinet
For The Leadership Shadow to be effective, it
needs to move beyond me.
It’s about showing other leaders in the
organisation how to adopt these behaviours
Simon Rothery, Chief Executive Officer,
Goldman Sachs Australia and New Zealand
I held gender diversity as a separate objective, not
integrated with other business priorities, gave the
impression I wasn’t really serious. Diversity is priority into
my day-to-day business. I now try to talk about gender
balance side-by-side with P&L and costs.
https://www.humanrights.gov.au/.../it-starts-us-leadership-shadow

10. Rotary as a Representative
Organisation
• Rotary should be representative of our
respective communities
• It is time for a more equal role for women

11. Our Research Tells Us...
“It cannot be emphasized strongly enough
that the one significant point to be addressed
is that there continues to be a strong
perception in all regions, world wide, that
women are not allowed or welcome into
Rotary”
Membership Development Qualitative Research, Rotary International
This has got to change for us to be all that we can be

12. We achieve better outcomes when we have
more
Women in Leadership
• Women in management improve business
performance
• Mixed boards and management teams deliver a 35%
better return, research reveals

13. Unconscious Bias
Commonwealth Bank CEO Ian Narev ... Says
“ unconscious bias remains a big problem in the business community.
While the industry is attractive to women, there is still ...
Unconscious bias that prevents women stepping into management positions”
In Rotary we have to work to counter this.
If we succeed, we will be “fitter for purpose”

14. Do you know his definition of insanity ?
“Doing the same
thing every day
but expecting the
result to be
different”

15. So, in summary…
• Women bring different perspectives
• Men and women together make better sound decisions and
are able to deal with multifaceted social issues and concerns
• When seeking members for selected vocations to ensure your
Club is diverse ..consider a woman.

16. “We need diversity of thought in the world to
face the new challenges”
Tim Berners-Lee

17. More Women Put
Boards on Notice
''There's some very talented women out there, but
unless you are able to find them women don't push
themselves as far forward as their male counterparts
do,'' Argus says. ''It's finding those with the skills and
the desire that want to get ahead and mentoring
them.‘’
Don Argus, the former BHP Billiton chairman

18. The Volvo Story:
Embracing Diversity of Thought

19. Did You Know?
• Only recently Rotary missed out on the
Holden sponsorship
• It went to the Lion’s Club

20. VOLUNTEERING TRENDS
Women as Volunteers
2 2010
1995, 2000, 2006 & 2010

21. Gender Influences
Where People Volunteer

22. Conclusion
• Rotary: relevant and representative of communities.
• Men and women: hit higher notes together
• Women are increasing in volunteering. There are a
lot more women lining up to volunteer – easy to
look for and invite them in.

23. What Can You Do?
• Support Website www.rotarywomen.org.au
• facebook.com/WomenInRotary
Are women slow to join?
Do they experience unfriendliness at many Rotary clubs?
BREAKING THE BARRIERS
Approach to Women  Language to Women
 Mentoring for Women  Retaining of Women
 Projects interest to Women  Club Readiness for Women

24. What Has Been Achieved
Increase women membership 18% - 24%
How Has This Been Achieved?

25. Women in Rotary’s
International Women’s Day
every year tackles a new issue, whilst showcasing Rotary...
2012
700 men & women
( 600 non-Rotarians)
2013
1,000 men & women
( 800 non-Rotarians)
2014
1,270 men & women
(1,000 non-Rotarians)
Many membership enquiries for now and the future.

26. The event keeps on growing...
60000
50000
40000
30000
20000
10000
120
100
80
60
40
20
0
Funds Raised
VCE students
2012 2013 2014
Number of students
Year
1500
1000
500
0
Attendees
2012 2013 2014
Number of attendees
Year
40
30
20
10
0
Billboards
2012 2013 2014
Number of billboards
Year
0
2012 2013 2014
$$$$
Year

27. What does International Women’s Day
Do For You & Your Club?
Opportunity show case Rotary, attract members
Opens the conversation women welcome to Rotary your own Club
Why not join with another women’s organization
Introduces young women and men to Rotary
Real Estate Boards scattered supports our message
Helps us embrace change and be seen as contemporary

28. Questionnaire for your Club
Is Your Club Ready to Embrace Change?
MEETINGTIME: Does it suit younger members?
PROJECTS: Do they have wide appeal?
IWD a great project & leverage
MEMBERSHIP DRIVE: To whom?

29. Never doubt that a small
group of thoughtful,
committed citizens can
change the world. Indeed, it is
the only thing that ever has.
-Margaret Mead
Questions???

30. Rotary Is Ripe for Change
What Can You Do About I t?
The price of doing the same old thing
is far higher than the price of change”
President Bill Clinton
Thank You
www.rotarywomen.org.au