2. Why are we here?
● Are you comfortable with Big Data?
● Would you like to be?
● How can you start using Big Data to their
advantage
● What about social media? - It is also Big
Data!
3. Imagine you are a Houston retailer...
● Reach your target customers
through social media and
increase sales
● Maintain the integrity of your brand
● Identify new trends before they materialize
● Analyze your sales data, together with the
data from the larger outside world, to
discover new facts about your customers
4. You are a refinery
You are concerned about safety
● Investigate the larger world for
similar situations
● Form relevant conclusions from all recorded
incidents
● Install a system of alarms based on Big Data
investigation
● Make sure that the public knows about your
efforts - social (and traditional) media
5. An energy company
● Optimize delivery routes
● Optimize delivery partner network
● Achieve the best ROI for exploration
resources
● Social networks is another way to get a good
word out, both for the public and for the
investors
6. Medical
● Use Big Data analytics to
prove that your hospital's
procedures uphold the best
standards
● Use social networks to
raise public awareness
● Alternatively, bring Big Data tools into every
practitioner's office, to help in her daily work
7. Conclusions
● We help empower companies in Houston to
benefit from Big Data
● Our bag of social media tricks is backed by
Big Data tools
● We learn from our clients just as much as
they learn from us
● Did I mention eDiscovery?
● Thank you
