Must. Love. My. Startup.

•

2 likes•457 views

Markko Karu

10 minute rant on product development from founder's perspective.

Design

WHAT IF BLOOMBERG, NASDAQ
AND ANGELLIST HAD A BABY?
SEARCH & FILTER
STARTUP ANALYTICS
BENCHMARKING
TRACKING
TRACK
CREATE, LEAD & BACK
SYNDICATES
INVEST
BROWSE
BUY
SELL
TRADE
www.funderbeam.com

FITS WORK INTO YOUR TIME
www.hourdini.com

CHANGE
USER
NEED
YOUR STUFF
ANYTHING THEY ARE USING NOW

PEOPLE DO THINGS THAT THEY WOULD
NEVER TELL YOU.

thebrandmanual.com
“People don’t want to buy a
quarter-inch drill. Theywant a
quarter-inch hole!”
Theodore Levitt

PAIN
“What I’ll endure”
search / buy
learn / try
implement
GAIN
“What I’ll get”
advantage
effect / ability
savings
© Michael Skok

PAINGAIN
Transition cost?
Not to change is easier
Existing solution is good enough
INERTIA
© Michael Skok

PAIN
GAIN
10 x BETTER
INERTIA
© Michael Skok

SELL WHAT THEY WOULD LIKE TO BUY.
@markkokaru

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