The video for this talk from a CEO Tales event run by Business of Software is now available here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/ Marty Cagan on why customers aren't the source of innovation, and how to make the most of your engineering teams.

1. Customer Inspired;
Technology Enabled
How To Create Tech Products Customers Love
1
Marty Cagan, SVPG
About Me
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2. “No customer ever asked Amazon to
create the Prime membership
program.”
- Jeff Bezos
Credits: Flickr/jurvetson
3
“If you’re only using your engineers
to code, you’re only getting about
half their value.”
- Me
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3. 5
6

4. 7
8

5. 9
Table Stakes
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Hire strong engineers that are passionate
about your vision

6. Keys To Leveraging Engineering
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1. Provide engineers full business context
Keys To Leveraging Engineering
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2. Provide engineers access to customers

7. Keys To Leveraging Engineering
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3. Provide constraints not requirements
Keys To Leveraging Engineering
14
4. Provide engineers time for discovery

8. Keys To Leveraging Engineering
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5. Measure product team by results not
output
Keys To Leveraging Engineering
16
6. Provide engineers with competent
product manager

9. Learning More:
17
cagan@svpg.com
www.svpg.com/articles
www.svpg.com
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