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Enterprise 2.0




                     Efficient collaboration
                   and knowledge exchange
Photo: http://www.sxc.hu/browse.phtml?f=download&id=1093184
Who are we?
PART I
The Collaboration Challenge
    Enabling a dispersed team to coordinate its
    actions to achieve a shared goal.




3      200   Title of presentation
The team that developed this seminar




                                      Stockholm




                             Malmö




     Barriers: geography, schedules
A fairly large global organization




Barriers: organization, geography, time, language, culture
The nature of work is changing


                       More disconnected
                       work environments




          More complex work       More interactions with
            environments            unknown people
Today’s collaboration challenges


                        Cross-organization




             Seamless                  Cross-location
Over time, virtual collaboration will become the norm




         Action                                       Action




         Action                                       Action


 Collaboration across boundaries of space, time, and organization
 supported by technology.
The fifty-foot rule

Based on proximity, people are not likely to collaborate very often if
they are more than 50 feet apart.



                                         Probability of communicating at
                                         least once a week


                                        0.30
                                        0.25
                                        0.20
                                        0.15
                                        0.10
                                        0.05
                                        0.00
                                                 0   30 60      90 ...   Separation
                                                                         distance in feet
                                               Tom Allen, MIT, 1977
Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange
Small businesses are natural innovators


                                          Aren’t afraid to experiment
  Are adept at doing more
  with less, creating an                  and improvise when going
  innovative mindset                      after new opportunities




                                      In a small company,
  Rely on strong social
                                      collaboration comes
  networks to share
                                      naturally!
  information and inspire
  innovative thinking



                                      According to research by Intuit
In a large or highly distributed
                                    So then we need to make
      organization like ours,
                                    virtual collaboration easy
cross-organizational and cross-
                                       – as easy as on the
   location collaboration does
                                                web!
       NOT come naturally.
The gulf of collaboration




                                                 We need simpler and
                                                  richer collaboration
 E-mail                                                                  Portal
                                                 support for our team
 Phone                                                                   Workflow




Photo: http://www.noorsonline.nl/fjord.jpg
“
    The most basic collaboration tool is
    email, but we would argue that it is
    one of the worst as it is not bounded

                                            ”
    to a particular group or project.

    Mike Davis
    Butler Group
E-mail is not bad, it just needs to know its place


                                              One-to-Many        Many-to-Many
                      One-to-One
                               Two-way   One-Way       Two-Way     Two-Way
                One-Way
Communication
Co-production
The Knowledge Worker
                 “One who works primarily with information or
                 one who develops and uses knowledge in the
                 workplace.”
                                           Peter Drucker, 1959




Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
The rules of business are changing

                           People, empowerment, participation…
   The basis of the
   operation is the
                                      Knowledge-based
   structure of the
      activities.




                                                   The basis of the
                                                   operation is the
                                                    knowledge of
                Structure-based
                                                     individuals.

   Procedures, control, compliance…
Knowledge work is increasing


● In general 25 to 50 percent - in some cases more - of the workforce is
  engaged in knowledge-based work consisting of “tacit”
A business is more than just information


                                           Let’s make
                        Relation
      I have an
                                           something
        idea…
                                            together!



                      Conversation



                       Information
Information (data + content) is just something to talk about



                          People


                      Conversations


                         Content

                           Data
The typical situation of a knowledge worker



       What’s happening?                   How to share?




    Where to look?                                When to act?




      Anything new?                           Who knows what?


                      Who and what can I trust?
The Social Web




   © Acando AB
Photo: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/
The web knows no borders
The web knows no borders
The web knows no borders
A leading open-source operating system
The world’s most comprehensive knowledge base
What is new with the web?


                                                You can reach
                                       Reach    a global audience
  Technologies enable
  instantaneous
  responses and
                                                                    You can create and
  dialog
                                                      Accessi-      distribute at little or
                     Recency
                                                       bility       no cost

                                       You

    People are willing to                                  You can create and
                            Transpa-
                                               Usability
    share a lot                                            operate the means of
                              rency
                                                           production
Why knowledge workers like the new tools

 Fits my work-style                        Fit different needs
                                           and situations




 Access anywhere                           Low barriers of
 anytime                                   interaction




                                           Find and connect
 Return on contributions
                                           with people
                           Easy to use
We bring them to work because they empower us
Enterprise 2.0
       Enterprise 2.0 is the use of
       emergent social software
       platforms within companies,
       or between companies and
       their partners or customers.

             Andrew McAfee
             Associate Professor
             Harvard Business School
There will be a shift in corporate techology adoption




Source: McKinsey Quarterly ”Six ways to make Web 2.0 work” (February 2009)
“
    The average Intel employee dumps
    one day a week trying to find people
    with the experience & expertise plus
    the relevant information to do their
    job…Let me just say that it is

                                                     ”
    motivating us to take action.

    Laurie Buczek
    Enterprise Social Media Program Manager, Intel
There really is no other way
- to understand social media, you
      need to participate in it.
Aha! moments for the Knowledge Worker




                 If you give a little,
     #1          you will gain a lot
Aha! moments for the Knowledge Worker




                 Ambient awareness gets
     #2          you on top of things
Aha! moments for the Knowledge Worker




                 You will discover things
     #3          you didn’t know you
                 were looking for
PART II
Finding Information
More information is better – there’s something for everyone

 Usage rate

              Most popular, something many
      3%
              people want or need
              Readily available and easy to find


                                Less popular, but there might be
                                something just for you
                                Less easy to find, but still available




                       Total amount of content
Metadata + filters make relevant information surface
                           Visits & Views
           Favourites                                Favourites
                                            Embeds          Taxonomy
                        Downloads
  Shares

                                                             Tags
  Social
  Bookmarks                                                       Users


  Comments
Communicating




Photo: http://www.flickr.com/photos/flocci/23272006/
E-mail has many good sides…




                Easy and convenient to use

                Easy to access from anywhere

                Everyone has an e-mail address

                Good for private conversations
…but bad sides as well
                                        Ooops!
                                    Forwarded it to a
                                                          Sorry guys, I’m
                                      customer…
                                                        leaving this place -
   I can’t find it in
                                                         and I’m taking my
      any of our
                                                         mailbox with me!
    databases…




                                                            Spam!
                                                        Why did I get this
                        Hey, why didn’t
                                                         information?
                           I get that
                         information?
Blogs can help to solve some of the problems with e-mail
 I’ll check in
                             Good work!
      later
                                            No duplication of information

                                            Information captured

                                            Accessible and findable

                                            Easy to collect feedback

                                            Usage can be measured

                                            Decrease occupational spam

                                            Enables reuse of information
                 Found it!
                                            Allows subscriptions
                                 I’m not
                               interested
Co-producing



                             COLLECTIVE PRODUCTION IN TEAMS




Photo: http://www.flickr.com/photos/flocci/23272006/
Co-producing via e-mail and attachments



                      Team members


       ?                                      ?



                                          Stakeholder
  Stakeholder
Co-producing via wiki



                          Team members
                                                        Here’s my
      Good to
                                                        opinion…
       know!




                 Read                     Read
                Comment                  Comment


                                                   Stakeholder
  Stakeholder
Co-producing via wiki


                Always clear which version is the latest

                Notifications are automatically sent after updates

                Hyperlink to other resources

                One source of information

                Information can be accessed and found by others

                Easy to access and edit

                No information deleted – restore always possible

                Supports discussions
Sharing and Discovering




Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
“
    Why social networking? Because


                                           ”
    NASA is more that just one expert
    and one center.

    Celeste Merryman, NASA
    quot;Findings from the NASAsphere Pilotquot;
Discover and share knowledge in professional networks


                                           Rapidly distribute
 Find and connect
                                         ideas, experiences
 with people across
                                            and knowledge
 boundaries




 Become aware of                               Tap into the
 what others are                              knowledge of
 doing                                        your informal
                                                   network
Seeing your network can help you use it better




Source: NewsGator
Feeds with network activities create ambient awareness




Source: NewsGator
Finding Answers




Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
“   Chasing the expert is a waste of time
    …We assume that true intelligence
    resides only in individuals, so that
    finding the right person will make all
    the difference. Trying to find smart
    people will not lead us astray - but
    trying to find THE smartest person

                                         ”
    will.
    James Surowiecki
    Author of “The Wisdom of Crowds”
Ask yourself - Are you really looking for an expert…


   Where can I find
     an expert on
    collaboration?
…or are you looking for answers (provided by experts)?

                                        Here’s my
                                        answer…
   Does anyone know
   which are the keys
       to efficient
     collaboration?


                                                    Here’s my
                                                    answer…

                        Here’s my
                        answer…

                                    Here’s my
                                    answer…
Letting your network work for you (LinkedIn)
Examples of corporate use of the same kind of feature




● 60% of questions are answered       ● Ninety-three percent (93%) of the
  within one hour                       questions answered were by people
                                        different center than that of the
                                        person who posted the question
● Each question receives an average
  of 9 responses
Increasing Transparency




http://www.flickr.com/photos/ppdigital/2052560350/sizes/l/
A team always operates in an environment


                        Team




                    Extended team


                     Stakeholders


                      Observers
We tend to forget about the environment and create silos


                        What is going
                        on? Who is
                        doing what?…

                                        ?
                    ?
                          My Project

                                            ?
              ?
Knowing what goes on = hard detective work



                      What’s new
                        here?
                                       Oops!
                                     No access


                        My Project
          What are
         you up to?
The solution: open up access and publish and subscribe
Then you can aggregate information flows to dashboards



                                 Dashboard




          Team
          Blog
                 Project
                 Blog
                           Project
                           Blog
                                      External
                                      Blog
Example of dashboards




Source: NewsGator
PART III
Approaching Enterprise 2.0




   © Acando AB
Photo: http://www.sxc.hu/browse.phtml?f=download&id=1170246
There are several
strategic questions
you need to answer to
successfully exploit
new technological
opportunities…
How do we
 What do we        What can we
                                 create value -
 need to do?          do?
                                    quick?




  How do we        How do we
                                  How do we
   manage           architect
                                 minimize risk?
   change?          change?




  How do we                       How do we
                    How do we
ensure effective                 know if we are
                   govern use?
  adoption?                       successful?
Acando’s Enterprise 2.0 Maturity Model

               Reactive      Managed        Proactive

  Culture         Me             We         Everyone



 Ways of       Information   Conversation    Relation
 working


Technology      Anarchy       Standards     Integrated




Governance      Blocking      Guidelines    Community
Acando’s approach to Enterprise 2.0




               Think big, act small


             Measure, don’t predict


               Deliver quick value
Phases and focus areas


    1                                Drivers              Value             Maturity            Strategy
          Direction




    2                               Ways of
                                                      Technology          Governance            Change
          Framework                 working




    3     Proof of                 Approach             Solution              Pilot            Evaluation
          Concept




    4                                                                                         Measurable
                                     Tactics         Development            Transfer
          Adoption                                                                             Results


Inspired by quot;Enterprise 2.0 Implementation Frameworkquot; by Ross Dawson, Advanced Human Technologies
Phases and focus areas

                                                                            Ways of
                 Drivers         Value                                                   Technology
                                                                            working

         1                                                         2
                 Maturity       Strategy                                 Governance        Change




                                       Think big, act small
                                      Measure, don’t predict
                                       Deliver quick value


                                                                           Approach        Solution
                 Tactics     Development

                                                                   3
         4                    Measurable
                                                                              Pilot       Evaluation
                 Transfer
                               Results



Inspired by quot;Enterprise 2.0 Implementation Frameworkquot; by Ross Dawson, Advanced Human Technologies
Defining a manageable scope is key

                                         Enterprise-wide
                             Business
                             Area




                                                           Complexity
                   Team
         Project
                           Organizational Level


                                         Social network




                                                           Adoption level
                             Feeds

                   Wikis




                                                           required
         Blogs
                               Technology
The classic approach


     Business                                             Launch
                            Development
      Case
                          Months and years                         Value?



       Will our product or service be usable? Will it be fit for
       purpose?

       How much do we have to invest to get it used once it is
       launched?

       How do we know it generate the desired value?
The 2.0 approach


      Idea         Develop, launch, evaluate, adjust many times
                                                                   Industrialize
                                                           Weeks
                                               Weeks
        Weeks        Weeks        Weeks                             when value
                                                                     is proven




                Value!

                             Value!       Value!

                                                       Value!

       Define value and measure from the start
       Grow a user base and increase adoption bit by bit
       Get feedback and adjust solutions along the way
       Perceptual beta - industrialize later
Thank you!
www.acando.com

              Follow the conversation at
              www.thecontenteconomy.com




© Acando AB

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Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange

  • 1. Enterprise 2.0 Efficient collaboration and knowledge exchange Photo: http://www.sxc.hu/browse.phtml?f=download&id=1093184
  • 4. The Collaboration Challenge Enabling a dispersed team to coordinate its actions to achieve a shared goal. 3 200 Title of presentation
  • 5. The team that developed this seminar Stockholm Malmö Barriers: geography, schedules
  • 6. A fairly large global organization Barriers: organization, geography, time, language, culture
  • 7. The nature of work is changing More disconnected work environments More complex work More interactions with environments unknown people
  • 8. Today’s collaboration challenges Cross-organization Seamless Cross-location
  • 9. Over time, virtual collaboration will become the norm Action Action Action Action Collaboration across boundaries of space, time, and organization supported by technology.
  • 10. The fifty-foot rule Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart. Probability of communicating at least once a week 0.30 0.25 0.20 0.15 0.10 0.05 0.00 0 30 60 90 ... Separation distance in feet Tom Allen, MIT, 1977
  • 12. Small businesses are natural innovators Aren’t afraid to experiment Are adept at doing more with less, creating an and improvise when going innovative mindset after new opportunities In a small company, Rely on strong social collaboration comes networks to share naturally! information and inspire innovative thinking According to research by Intuit
  • 13. In a large or highly distributed So then we need to make organization like ours, virtual collaboration easy cross-organizational and cross- – as easy as on the location collaboration does web! NOT come naturally.
  • 14. The gulf of collaboration We need simpler and richer collaboration E-mail Portal support for our team Phone Workflow Photo: http://www.noorsonline.nl/fjord.jpg
  • 15. The most basic collaboration tool is email, but we would argue that it is one of the worst as it is not bounded ” to a particular group or project. Mike Davis Butler Group
  • 16. E-mail is not bad, it just needs to know its place One-to-Many Many-to-Many One-to-One Two-way One-Way Two-Way Two-Way One-Way Communication Co-production
  • 17. The Knowledge Worker “One who works primarily with information or one who develops and uses knowledge in the workplace.” Peter Drucker, 1959 Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
  • 18. The rules of business are changing People, empowerment, participation… The basis of the operation is the Knowledge-based structure of the activities. The basis of the operation is the knowledge of Structure-based individuals. Procedures, control, compliance…
  • 19. Knowledge work is increasing ● In general 25 to 50 percent - in some cases more - of the workforce is engaged in knowledge-based work consisting of “tacit”
  • 20. A business is more than just information Let’s make Relation I have an something idea… together! Conversation Information
  • 21. Information (data + content) is just something to talk about People Conversations Content Data
  • 22. The typical situation of a knowledge worker What’s happening? How to share? Where to look? When to act? Anything new? Who knows what? Who and what can I trust?
  • 23. The Social Web © Acando AB Photo: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/
  • 24. The web knows no borders
  • 25. The web knows no borders
  • 26. The web knows no borders
  • 27. A leading open-source operating system
  • 28. The world’s most comprehensive knowledge base
  • 29. What is new with the web? You can reach Reach a global audience Technologies enable instantaneous responses and You can create and dialog Accessi- distribute at little or Recency bility no cost You People are willing to You can create and Transpa- Usability share a lot operate the means of rency production
  • 30. Why knowledge workers like the new tools Fits my work-style Fit different needs and situations Access anywhere Low barriers of anytime interaction Find and connect Return on contributions with people Easy to use
  • 31. We bring them to work because they empower us
  • 32. Enterprise 2.0 Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor Harvard Business School
  • 33. There will be a shift in corporate techology adoption Source: McKinsey Quarterly ”Six ways to make Web 2.0 work” (February 2009)
  • 34. The average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job…Let me just say that it is ” motivating us to take action. Laurie Buczek Enterprise Social Media Program Manager, Intel
  • 35. There really is no other way - to understand social media, you need to participate in it.
  • 36. Aha! moments for the Knowledge Worker If you give a little, #1 you will gain a lot
  • 37. Aha! moments for the Knowledge Worker Ambient awareness gets #2 you on top of things
  • 38. Aha! moments for the Knowledge Worker You will discover things #3 you didn’t know you were looking for
  • 41. More information is better – there’s something for everyone Usage rate Most popular, something many 3% people want or need Readily available and easy to find Less popular, but there might be something just for you Less easy to find, but still available Total amount of content
  • 42. Metadata + filters make relevant information surface Visits & Views Favourites Favourites Embeds Taxonomy Downloads Shares Tags Social Bookmarks Users Comments
  • 44. E-mail has many good sides… Easy and convenient to use Easy to access from anywhere Everyone has an e-mail address Good for private conversations
  • 45. …but bad sides as well Ooops! Forwarded it to a Sorry guys, I’m customer… leaving this place - I can’t find it in and I’m taking my any of our mailbox with me! databases… Spam! Why did I get this Hey, why didn’t information? I get that information?
  • 46. Blogs can help to solve some of the problems with e-mail I’ll check in Good work! later No duplication of information Information captured Accessible and findable Easy to collect feedback Usage can be measured Decrease occupational spam Enables reuse of information Found it! Allows subscriptions I’m not interested
  • 47. Co-producing COLLECTIVE PRODUCTION IN TEAMS Photo: http://www.flickr.com/photos/flocci/23272006/
  • 48. Co-producing via e-mail and attachments Team members ? ? Stakeholder Stakeholder
  • 49. Co-producing via wiki Team members Here’s my Good to opinion… know! Read Read Comment Comment Stakeholder Stakeholder
  • 50. Co-producing via wiki Always clear which version is the latest Notifications are automatically sent after updates Hyperlink to other resources One source of information Information can be accessed and found by others Easy to access and edit No information deleted – restore always possible Supports discussions
  • 51. Sharing and Discovering Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
  • 52. Why social networking? Because ” NASA is more that just one expert and one center. Celeste Merryman, NASA quot;Findings from the NASAsphere Pilotquot;
  • 53. Discover and share knowledge in professional networks Rapidly distribute Find and connect ideas, experiences with people across and knowledge boundaries Become aware of Tap into the what others are knowledge of doing your informal network
  • 54. Seeing your network can help you use it better Source: NewsGator
  • 55. Feeds with network activities create ambient awareness Source: NewsGator
  • 57. Chasing the expert is a waste of time …We assume that true intelligence resides only in individuals, so that finding the right person will make all the difference. Trying to find smart people will not lead us astray - but trying to find THE smartest person ” will. James Surowiecki Author of “The Wisdom of Crowds”
  • 58. Ask yourself - Are you really looking for an expert… Where can I find an expert on collaboration?
  • 59. …or are you looking for answers (provided by experts)? Here’s my answer… Does anyone know which are the keys to efficient collaboration? Here’s my answer… Here’s my answer… Here’s my answer…
  • 60. Letting your network work for you (LinkedIn)
  • 61. Examples of corporate use of the same kind of feature ● 60% of questions are answered ● Ninety-three percent (93%) of the within one hour questions answered were by people different center than that of the person who posted the question ● Each question receives an average of 9 responses
  • 63. A team always operates in an environment Team Extended team Stakeholders Observers
  • 64. We tend to forget about the environment and create silos What is going on? Who is doing what?… ? ? My Project ? ?
  • 65. Knowing what goes on = hard detective work What’s new here? Oops! No access My Project What are you up to?
  • 66. The solution: open up access and publish and subscribe
  • 67. Then you can aggregate information flows to dashboards Dashboard Team Blog Project Blog Project Blog External Blog
  • 70. Approaching Enterprise 2.0 © Acando AB Photo: http://www.sxc.hu/browse.phtml?f=download&id=1170246
  • 71. There are several strategic questions you need to answer to successfully exploit new technological opportunities…
  • 72. How do we What do we What can we create value - need to do? do? quick? How do we How do we How do we manage architect minimize risk? change? change? How do we How do we How do we ensure effective know if we are govern use? adoption? successful?
  • 73. Acando’s Enterprise 2.0 Maturity Model Reactive Managed Proactive Culture Me We Everyone Ways of Information Conversation Relation working Technology Anarchy Standards Integrated Governance Blocking Guidelines Community
  • 74. Acando’s approach to Enterprise 2.0 Think big, act small Measure, don’t predict Deliver quick value
  • 75. Phases and focus areas 1 Drivers Value Maturity Strategy Direction 2 Ways of Technology Governance Change Framework working 3 Proof of Approach Solution Pilot Evaluation Concept 4 Measurable Tactics Development Transfer Adoption Results Inspired by quot;Enterprise 2.0 Implementation Frameworkquot; by Ross Dawson, Advanced Human Technologies
  • 76. Phases and focus areas Ways of Drivers Value Technology working 1 2 Maturity Strategy Governance Change Think big, act small Measure, don’t predict Deliver quick value Approach Solution Tactics Development 3 4 Measurable Pilot Evaluation Transfer Results Inspired by quot;Enterprise 2.0 Implementation Frameworkquot; by Ross Dawson, Advanced Human Technologies
  • 77. Defining a manageable scope is key Enterprise-wide Business Area Complexity Team Project Organizational Level Social network Adoption level Feeds Wikis required Blogs Technology
  • 78. The classic approach Business Launch Development Case Months and years Value? Will our product or service be usable? Will it be fit for purpose? How much do we have to invest to get it used once it is launched? How do we know it generate the desired value?
  • 79. The 2.0 approach Idea Develop, launch, evaluate, adjust many times Industrialize Weeks Weeks Weeks Weeks Weeks when value is proven Value! Value! Value! Value! Define value and measure from the start Grow a user base and increase adoption bit by bit Get feedback and adjust solutions along the way Perceptual beta - industrialize later
  • 81. www.acando.com Follow the conversation at www.thecontenteconomy.com © Acando AB