More Related Content Similar to Web 2.0 At Work - Simple And Social Collaboration Between Coworkers (20) More from Acando Consulting (20) Web 2.0 At Work - Simple And Social Collaboration Between Coworkers10. But we must try to overcome
our scepticism and fears by
learning to see the value these
innovations bring.
© Acando AB
12. We Must Learn To See The Tools
Social Networks
Blogs
Wikis
Sharing
websites Instant
Messaging
Social
Micro-blogging RSS feeds Bookmarking
& readers
© Acando AB
13. We Must See The Needs They Adress
Find and connect
with other people
Share information
and experiences Contribute to
with others and use
collective
intelligence
Communicate
Share photos
spontaneously
with others
and direct with
others
Consume relevant Share any
Communicate information from Information you
quick and informally sources you trust find with others
with others
© Acando AB
14. As individuals, many of us
are already using these
tools to enrich and simplify
our (social) lives.
© Acando AB
15. Our question today:
How can an organization
improve collaboration with
these simple and social tools?
© Acando AB
16. Web 2.0 at Work
Simple & Social Internal Collaboration
© Acando AB
© Acando AB
17. Some Short ”Facts” About Us
Henrik Gustafsson Oscar Berg
● MSc in Informatics, Knowledge ● MSc in Informatics, Interactive
Management Systems
● Strategy, analysis, architecture ● Analysis, architecture, usability
● Content, portals, integration ● Web, portals, collaboration
● Virtual teams ● Virtual teams, off-shore
Visit our blog: www.thecontenteconomy.com
© Acando AB
18. “ If HP knew what HP knows, we
”
would be three times as profitable.
Lew Platt
Former CEO of Hewlett-Packard
© Acando AB
19. PART I
Trends & Challenges
© Acando AB
20. How the Web Has Evolved
2.0 Simple
1.0 One-way
1.X Dynamic &
& social
& broad interactive
Blogs
E-mail Dynamic Websites
Wikis
Static Websites Portals
RSS
Discussion forums Communities
Mashups
Instant Messaging Agents
Pod- & webcasts
Chat Rooms VIdeo Conferencing
Social Networks
Web services
Social Bookmarking
Collaborative filtering
Folksonomies
VOIP
Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated
© Acando AB
21. 1996 2006
Mostly Read-Only Widly Read-Write
80 000 000 sites
250 000 sites
Collective
Intelligence
1+ billion users worldwide
45 million users worldwide
© Acando AB
23. “ Most of the barriers to group action
have collapsed…
We can have groups that operate
with a birthday party's informality
”
and a multinational's scope.
Clay Shirky
Author of “Here Comes Everybody: The Power of
Organizing Without Organizations”
© Acando AB
24. The Principles of “Old” Media
to the many
A few a publisher
who
writes
sells
for
because the publisher owns
the production and distribution means
© Acando AB
25. The Principles of Social Media
Anyone to anyone
can produce, copy
and share anything
at almost no cost!
© Acando AB
26. “ All business are media businesses,
because whatever else they do, all
businesses rely on the managing of
information for two audiences -
”
employees and the world.
Clay Shirky
“Here Comes Everybody: The Power of Organizing
Without Organizations”
© Acando AB
27. The Collaboration Forces
Working Pro Working Against
Globalization Ignorance
Consumerization Behavior
of IT
”The Google Power
Generation”
Democratization Legacy
© Acando AB
28. “ You are already an integral part of
Web 2.0 business economy. Every
time you click on Google, Wikipedia,
eBay or Amazon you are sparking
network effects…even if you do not
”
buy anything.
Amy Shuen,
Author of “Web 2.0 A Strategy Guide”
© Acando AB
30. What Do We Mean With Collaboration?
Communication Interaction Collaboration
Goal
© Acando AB
31. One-to-One One-to-Many Many-to-Many
Communication-
Centric
Content-
Centric
© Acando AB
32. E-mail is Being Mis/Overused
● Overuse and inappropriate use
Many-to-Many
● No structure or control
● Lock-in of key information
Content-
Centric
● Key information leaves
organization
● Information overload
● Enormous volumes of content
© Acando AB
33. Workflow Systems Don’t Fit All Tasks or Users
● Does not fit user's workstyles
Many-to-Many
● Not supporting knowledge work
● Over-focus on approval
Content-
Centric
● Usually complex and requires
education
● Licenses not available for all
© Acando AB
34. Portals Are Not Personal
● Mainly one-way communication
One-to-Many
● Everyone cannot contribute
● Role needs <> individual needs
Content-
Centric
● One “truth” how to organize
information
● Tools and content in focus, not
people
© Acando AB
36. Collaborative Culture
Command-and-control Consensus-driven
Formal Informal
Hero-culture Mentoring-culture
Fear of making mistakes Trial-and-error
© Acando AB
37. Truly Collaborative Tools
Fits my Fits
work-style Different
needs
Universally
Informal &
accessible
spontaneous
People are
Encourages Easy to use visible
contribution
© Acando AB
38. Collaborative Awareness
I interact with I interact with
others when I others regularly
have the time and self-initiated
Me 1.0 Me 2.0
I use
I only use
multiple
e-mail
tools
I have
I occationally
ambient
update myself
awareness
© Acando AB
40. The “Rules” of Business Are Changing
The basis of the
operation is the Knowledge-based
structure of the
activities.
The basis of the
operation is the
knowledge of
individuals.
Structure-based
© Acando AB
41. The Knowledge Management Problem
● Knowledge is often stored in private
notebooks and in peoples heads
(tacit knowledge)
● Knowledge is typically exchanged
ad hoc and informally person-to-
person
© Acando AB
42. The Problem with Knowledge Management version 1.0
● Really not about people
● Knowledge treated as
a separate quot;thingquot;
● Knowledge management
seen as a separate act
● No return on contributions
● Does not blend with human
nature
© Acando AB
43. What Web 2.0 Brings to Knowledge Management
● Simple and social tools enable a convenient and user-driven way to
capture tacit knowledge and build collective intelligence
Social Network
Blogs
Wikis
● Blogs and wikis are the 21st Century‟s notebooks and social networks are
the water coolers
© Acando AB
44. PART II
Tools, Technologies
and their uses
© Acando AB
45. “ Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
”
and their partners or customers.
Andrew McAfee
Associate Professor, Harward Business School
© Acando AB
46. How Web 2.0 is Penetrating the Enterprise
Blogs 45%
RSS 43%
Wikis 35%
IDC, “Quick Look Survey”, February 2007
© Acando AB
47. How Enterprises Are Using Web 2.0
Internal
75%
collaboration
Interfacing
70%
with customers
Interfacing with
51%
partners &
suppliers
The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007
© Acando AB
48. The Challenge: Getting the Balance Right
&
Control Empowerment
Corporate IT Control Users in Control
Corporate Content User-Generated Content
Search & Browse Publish & Subscribe
Corporate Taxonomies User-Generated Metadata
Transactional Interactions Social Interactions
Enterprise Applications Individual Applications
©2007 Collaborative Strategies 47
© Acando AB
49. “ Being dismissive of blogs and wikis
because of how they are most of-ten
used, and talked about, today is a
mistake. What is important is how
”
they could be used.
The Gilbane Report
Vol 12 no 10, 2005
quot;Blogs & Wikis: Technologies for Enterprise Applications?quot;
© Acando AB
50. Positioning Collaboration Tools in Time and Space
Time
E-mail
Workflow
Portals
Apart
Together
Phone
SMS
Video Conferencing
Together Apart Space
© Acando AB
51. Positioning Collaboration Tools in Context and Structure
Context
Ecosystem
Enterprise
Team/Unit
Individual
Structure
Ad-hoc Project Process
© Acando AB
52. We Need Many Different Spaces for Collaboration
Enterprise
Business Office
Unit
Team Project
Community
Friends
of Interest
Community
of Practice
© Acando AB
54. Key Tools And Technologies We Will Focus On
Social
networks –
Connections
& Context
Syndication &
Mashups -
Reuse
© Acando AB
56. Anyone Who Can Write Can Blog
Edit easily
Label your post
Publish immediately
or later
© Acando AB
57. Read and Share as You Like
Subscribe to feed
Comment
Share and
Bookmark
© Acando AB
58. “ Our legal department loves the blogs,
because it is basically a written-down,
backed-up, permanent time-stamped
”
version of the scientists notebook.
Marissa Mayer
VP of Search Product & User Experience , Google
© Acando AB
59. Why Enterprise Blogs?
● Blogs are a good way of conveying information instantly to the rest of
your community in one action
● They can be used as a timeline of events within a workgroup
● Capture and present ideas and opinions to coworkers
● Gather feedback and involve others in discussions
© Acando AB
60. Examples of Enterprise Uses
● CEO blog for communicating with coworkers
● Product management blogs for product communication and strategies
● Project management blogs for meeting minutes, project history, project
definition, risks…
● Sales blogs for sales and customer development
● Personal blogs for sharing experiences, links, news, ideas, opinions…
© Acando AB
62. Collective Editing Made Easy
Edit without
Discuss
approval
View history Get notified
Structure by linking
© Acando AB
63. How to Edit a Wiki
1. Check if subject exists
2. Exists = continue to next step
Edit WIKI
Does not exist = create a new
PAGE
page
3. Edit the page
4. Save Previous versions
© Acando AB
64. Why Enterprise Wikis?
● Captures business information that otherwise would float around in
emails
● Easy to access and find information as the wiki is web-based and
provides search
● Easy and fast to edit thanks to simple interface and flexible format
● Easy to fix mistakes thanks to versioning and audit trail of unstructured
content
Anyone can contribute!
© Acando AB
65. Examples of Enterprise Uses
● Knowledge bases with corporate “how-to‟s”, information for new
employees, practical information
● Requirements management for capturing, negotiating and agreeing on
requirements
● Capturing quot;intelligencequot; such as competitor and industry activities and
consumer trends
● R&D quickly capture bookmarks and commentary on topics. write up
research proposals, notes, and experiments
● Corporate glossaries such as product terminology
© Acando AB
66. “ The decision to embrace wikis is part
of a changing ethic at the department,
from a „need to know culture‟ to a
”
„need to share culture‟.
Eric M. Johnson
Office of eDiplomacy, US State Department
© Acando AB
68. Wrapping Up About Blogs and Wikis
Single-
Blogs author
insights
User-generated,
interlinked and rapidly Collective
adaptable bodies of Intelligence
knowledge open to
everyone
Multi-author
“agreed-upon”
Wikis
knowledge
© Acando AB
71. “ The social network put all that we
”
were doing into context.
Richard Dennison
Intranet and channel strategy manager at BT
© Acando AB
72. Why Enterprise Social Networks?
● A shared social space for people who are apart in time and/or space
● Easy to find people to connect, communicate with and get to know them
● Rapid distribution of relevant and informal information person-to-network
● Build relationships across boundaries (organizational, geographic…)
● Provides a context for knowledge exchange
© Acando AB
74. Key Features – Examples
Find & connect with people
Describe who you are in a profile
Tag your own and other people‟s content Share content
© Acando AB
75. Key Features – Examples
See network activities Participate in groups
© Acando AB
76. User Activities Brings Valuable Content to the Surface
Editorial Selection
Comments Favourites
Downloads
Visits & Views Links
Tags
Embeds
Social
Bookmarks Shares
© Acando AB
77. The Long Tail of Content Use
Usage rate
1-5% above ”the water line”
Still findable and accessible,
but filtered out
Total amount of content
© Acando AB
80. Subscribe to Information and Read in a Reader
Subscribe to feeds Label items
Read all feeds
Bookmark items
in one place
Mark items as read Share items
© Acando AB
81. Ordinary Surfing for Information = Constant Checking
Has anything changed?
Are there any new posts?
Check
Will a search return something new?
Check
Check
Based on slides by James Dellow (2008)
© Acando AB
82. Syndication Makes the Content Come to You Instead
News about content changes
New blog posts
New search results
Based on slides by James Dellow (2008)
© Acando AB
83. Why Syndication?
● Control what you read
● Spend less time searching
● Receive information instantly and in a consistent manner
● Increase you capacity to consume many sources
● Avoid occupational spam by avoiding irrelevant information and spam
© Acando AB
85. No Programming Required!
Search Rearrange
Drag-and-drop Authentication
Straight from the
Configure
source
© Acando AB
86. Mashups Are Lightweight Services
● Mashups are lightweight,
Develop Assemble
composite applications, based on
web architecture Developer User
● They mix and source content or
functionality from existing systems
● The sourced content and
functionality retain their original
purpose
Illustration based on illustration by Dion Hinchcliffe (2007)
© Acando AB
88. Web 2.0 Lower The Investment Barriers
SaaS Mashups and hacks
Buy Build
Value
Unserved
demands
Projects that do Projects that do not
justify big IT justify big IT
spending spending
Amy Shuen (2008)
© Acando AB
89. Why Enterprise Mashups?
● Allow for real-time business intelligence by aggregate information from
various sources
● Can serve temporary and urgent needs as they can be quickly
assembled
● Can be adapted to personal needs as it mashups are assembled rather
than programmed and can be assembled by anyone
● Puts transactional data in context by allowing connections to both
structured sources (enterprise apps) and unstructured sources (blogs, web
sites…)
© Acando AB
91. Case Study: Team Collaboration
• Share ideas, opinions, experiences, news
Blog • Distribute agendas and meeting minutes
• Information to iroduce new coworkers
Wiki • Keep history of sales activities
• Use as knowledge base
• Collaborate on document deliverables
File Share • Share presentations, documents, articles
• Store templates, resources, reference cases
• Quick questions and statuscheckups
IM • Real-time conversations 1-to-1 or M-to-M
Web • Internal virtual meetings
• External virtual meetings
Conferencing
© Acando AB
94. The Collaboration Platform
Collaboration Spaces
Enterprise Unit Project Community Personal
Collaboration Tools
Instant Intranets &
Voice Blogs & wikis Mashups
Messaging Portals
Desktop Web- & RSS
Video File Sharing
Sharing Podcasts Readers
Tagging &
Profiles & Social
Social E-mail RSS
Presence Networks
Bookmarking
Basic Content Services
Versioning Search Security Workflow Metadata
© Acando AB
95. Web 2.0 Tools – What They Have and What They Need
Integrated
Rich
Accessible
Media
Social Secure
Choice
Simple Enterprise
of tools
© Acando AB
96. SOA And Web 2.0 Exploit Services but..
• Heavyweight
• Composites
•
SOA Application services
• Centralized
• Enterprise
• Planned
Service
Paradigm
• Lightweight
• Mashups
Web • Content services
• Peer
2.0 • In the cloud
• Emergent
© Acando AB
98. The Social Software Marketplace – On-Premises Software
Collaboration Platforms Wiki Software
Microsoft – SharePoint 2007 Atlassian – Confluence
IBM – Connections/Quickr MediaWiki – MediaWiki
Oracle – Oracle WebCenter Suite/Pathways Socialtext – Socialtext
EMC – Documentum Twiki – Twiki
OpenText – Livelink ECM – Extended Collaboration
Blog Software
Social Software Suites Six Apart – Movable Type
Automattic – WordPress
Drupal – Drupal
Awareness – Awareness Platform
Connectbeam – Social Software Appliance RSS Software
Jive Software –Clearspace Attensa – Attensa FeedServer
Traction Software –TeamPage NewsGator – Enterprise Server
NewsGator – Social Sites
Telligent – Community Server
© Acando AB
99. The Social Software Marketplace – Software as a Service
Collaboration Suites Wiki Software
Google – Google Apps Socialtext
GroupSwim – GroupSwim Twiki
Blog Software
Web Conferencing
Automattic – WordPress
Cisco – WebEx
Google – Blogger
Microsoft – LiveMeeting
TypePad
Yugma
GoToMeeting
Instant Messaging
Google – Google Talk
Microsoft – MSN Messenger
© Acando AB
100. PART III
Approaching Web 2.0 at Work
© Acando AB
101. Proactive
• Collaboration
Managed nurtured and
• Collaboration cultivated
allowed to
Reactive grow
• Collaboration
choked or cut
down
100
http://www.flickr.com/photos/jam343/1703693/sizes/o/
© Acando AB
102. Key Disciplines Of Collaboration Maturity
Awareness
Culture
Architecture
Governance
© Acando AB
103. Key Disciplines Of Collaboration Maturity
Reactive
Communication
and coordination
Awareness as a way to
collaborate
A hero culture
with strong
Culture command and
control structures
Individuals find
their own tools
Architecture and how to
manage content
Individuals need
to act based
Governance on their own
judgment
© Acando AB
104. Key Disciplines Of Collaboration Maturity
Reactive Managed
Communication
Local
and coordination
Awareness collaboration for
as a way to
problem solving
collaborate
A hero culture A more informal
with strong culture striving
Culture command and for synergies and
control structures consensus
Individuals find Standardized
their own tools tools and
Architecture and how to accessible
manage content content
Guiding
Individuals need
principles and
Governance to act on their
supporting roles
own judgment
defined
© Acando AB
105. Key Disciplines Of Collaboration Maturity
Reactive Managed Proactive
Communication Cross-
Local
and coordination collaboration for
Awareness collaboration for
as a way to optimization and
problem solving
collaborate innovation
A hero culture A more informal
A sharing and
with strong culture striving
Culture mentoring culture
command and for synergies and
based on trust
control structures consensus
Individuals find Standardized Integrated
their own tools tools and flexible
Architecture and how to accessible collaborative
manage content content platform
Guiding Balance of
Individuals need
principles and flexibility and
Governance to act on their
supporting roles control (mainly
own judgment
defined user led)
© Acando AB
106. Governance For The Formal And Informal
Formal process
• Defined artifacts & products
• Structured and secured
approach
• Value for the enterprise
Tipping Point
• Cost-Benefit
• Compliance
• Risk
Informal process
• Ideas & concepts
• Spontaneous and open
approach
• Value for community
© Acando AB
107. Change Required On All Levels
Management
• Vision and a collaborative environment
• Be accessible and less formal
• Broad input and spontaneous interactions
• Trust your co-workers and let ideas flow
• Remove barriers and leverage initiatives
Co-worker
• Present and promote yourself
• Connect to people and expand your
network
• Create, share and participate actively
• Be a role model
• Coach and guide your colleagues
© Acando AB
108. “ Realize that Enterprise Web 2.0 is
unavoidable. Begin planning how to
deploy effective Web 2.0 capabilities
”
for maximum business value.
Anthony Bradley
Gartner
© Acando AB
109. Getting Started with The Acando Approach
How to kick-start an initiative
Intention Vision Development Life-Cycle
Awareness Seminar(s) - customized seminar
Direction Workshop(s) - pains, challenges,
maturity, stakeholders, value….
© Acando AB
110. Web 2.0 Success Factors
Set the
Start Manage a Be
social
immediately portfolio of committed
networks
and focus Web 2.0 for the long
and the
on business tools and run and
culture as
value, not seed reward
the
risk content participation
foundation
© Acando AB
111. Principles of Web 2.0
● Users create value
● Utilize collective intelligence
● People build connections
● Get visible and social
● Networks multiply effects
● Actively promote growth
● Syndicate corporate competence
● Reuse and repurpose assets My
Organization
● Ecosystems are value networks
● Limit the barriers for collaboration and innovation
Amy Shuen (2008)
© Acando AB
112. Web 2.0 Challenges And Enterprise Stakeholders
• How to attract • How to re-use • How to capitalize
user participation knowledge assets competence, web
and build on and improve infrastructure,
collective user collaboration and and activate
value? innovation? network effects?
Marketing Operations Finance
• How to empower • How to set up a
the individual and simple, flexible
enrich interaction and integrated
in social collaborative
networks? platform?
HR IT
© Acando AB