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WEB 2.0 AT WORK


© Acando AB
Communication technologies
  change society in waves



© Acando AB
© Acando AB
http://www.flickr.com/photos/rachel_s/
http://www.flickr.com/photos/storm_gal/
           © Acando AB
© Acando AB
http://www.flickr.com/photos/darko_pevec/2302492866/sizes/o/
© Acando AB
Innovations like these have
                helped to democratizise
                 access to information.




© Acando AB
.




© Acando AB
Since information is power,
              such innovations are often met
                 with scepticism and fear.




© Acando AB
But we must try to overcome
                our scepticism and fears by
              learning to see the value these
                     innovations bring.



© Acando AB
We Must Learn To Look Beyond Obvious




© Acando AB
We Must Learn To See The Tools

                            Social Networks

         Blogs
                                                    Wikis




              Sharing
              websites                          Instant
                                                Messaging




                                                    Social
Micro-blogging                RSS feeds             Bookmarking
                              & readers
© Acando AB
We Must See The Needs They Adress

                             Find and connect
                             with other people
Share information
and experiences                                    Contribute to
with others                                        and use
                                                   collective
                                                   intelligence



                                                 Communicate
        Share photos
                                                 spontaneously
        with others
                                                 and direct with
                                                 others



                             Consume relevant     Share any
    Communicate              information from     Information you
    quick and informally     sources you trust    find with others
    with others
    © Acando AB
As individuals, many of us
                are already using these
              tools to enrich and simplify
                   our (social) lives.




© Acando AB
Our question today:

                 How can an organization
                improve collaboration with
              these simple and social tools?



© Acando AB
Web 2.0 at Work
        Simple & Social Internal Collaboration


© Acando AB
        © Acando AB
Some Short ”Facts” About Us




Henrik Gustafsson                    Oscar Berg
● MSc in Informatics, Knowledge      ● MSc in Informatics, Interactive
  Management                           Systems
● Strategy, analysis, architecture   ● Analysis, architecture, usability
● Content, portals, integration      ● Web, portals, collaboration
● Virtual teams                      ● Virtual teams, off-shore




  Visit our blog: www.thecontenteconomy.com

    © Acando AB
“       If HP knew what HP knows, we

                                                    ”
              would be three times as profitable.

              Lew Platt
              Former CEO of Hewlett-Packard




© Acando AB
PART I
              Trends & Challenges



© Acando AB
How the Web Has Evolved




                                                                      2.0     Simple
1.0       One-way
                               1.X         Dynamic &
                                                                              & social
          & broad                          interactive


                                                                      Blogs
E-mail                           Dynamic Websites
                                                                      Wikis
Static Websites                  Portals
                                                                      RSS
Discussion forums                Communities
                                                                      Mashups
Instant Messaging                Agents
                                                                      Pod- & webcasts
Chat Rooms                       VIdeo Conferencing
                                                                      Social Networks
                                 Web services
                                                                      Social Bookmarking
                                 Collaborative filtering
                                                                      Folksonomies
                                 VOIP



Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated
    © Acando AB
1996                        2006
              Mostly Read-Only           Widly Read-Write
                                          80 000 000 sites
                250 000 sites


                                                     Collective
                                                    Intelligence




                                      1+ billion users worldwide
         45 million users worldwide
© Acando AB
Pillow Fight Flash Mob
Torino, Italy
.
© Acando AB
“         Most of the barriers to group action
              have collapsed…
              We can have groups that operate
              with a birthday party's informality

                                                              ”
              and a multinational's scope.
              Clay Shirky
              Author of “Here Comes Everybody: The Power of
              Organizing Without Organizations”




© Acando AB
The Principles of “Old” Media


                                                          to the many
                 A few              a publisher


                                                  who
                           writes
                                                  sells
                            for



                         because the publisher owns
                    the production and distribution means




   © Acando AB
The Principles of Social Media


        Anyone                          to anyone


                   can produce, copy
                   and share anything


                   at almost no cost!




  © Acando AB
“         All business are media businesses,
              because whatever else they do, all
              businesses rely on the managing of
              information for two audiences -

                                                               ”
              employees and the world.

              Clay Shirky
              “Here Comes Everybody: The Power of Organizing
              Without Organizations”




© Acando AB
The Collaboration Forces

 Working Pro               Working Against

    Globalization              Ignorance


  Consumerization               Behavior
       of IT

    ”The Google                  Power
    Generation”


  Democratization               Legacy




   © Acando AB
“   You are already an integral part of
                  Web 2.0 business economy. Every
                  time you click on Google, Wikipedia,
                  eBay or Amazon you are sparking
                  network effects…even if you do not

                                                         ”
                  buy anything.

                  Amy Shuen,
                  Author of “Web 2.0 A Strategy Guide”




© Acando AB
The Collaboration Challenge




© Acando AB
What Do We Mean With Collaboration?



   Communication      Interaction     Collaboration




                                          Goal




  © Acando AB
One-to-One   One-to-Many   Many-to-Many
Communication-
   Centric
Content-
Centric




         © Acando AB
E-mail is Being Mis/Overused


                                ● Overuse and inappropriate use

                 Many-to-Many
                                ● No structure or control

                                ● Lock-in of key information
     Content-
     Centric




                                ● Key information leaves
                                  organization

                                ● Information overload

                                ● Enormous volumes of content


   © Acando AB
Workflow Systems Don’t Fit All Tasks or Users


                                ● Does not fit user's workstyles

                 Many-to-Many
                                ● Not supporting knowledge work

                                ● Over-focus on approval
     Content-
     Centric




                                ● Usually complex and requires
                                  education

                                ● Licenses not available for all




   © Acando AB
Portals Are Not Personal


                               ● Mainly one-way communication

                 One-to-Many
                               ● Everyone cannot contribute

                               ● Role needs <> individual needs
     Content-
     Centric




                               ● One “truth” how to organize
                                 information

                               ● Tools and content in focus, not
                                 people




   © Acando AB
Key Ingredients for
              Successful Collaboration




© Acando AB
Collaborative Culture

   Command-and-control          Consensus-driven

                     Formal     Informal

                 Hero-culture   Mentoring-culture

 Fear of making mistakes        Trial-and-error




   © Acando AB
Truly Collaborative Tools

      Fits my                                 Fits
      work-style                              Different
                                              needs




                 Universally
                                             Informal &
                 accessible
                                             spontaneous




                                              People are
   Encourages                  Easy to use    visible
   contribution

   © Acando AB
Collaborative Awareness



  I interact with                      I interact with
  others when I                       others regularly
  have the time                       and self-initiated
                    Me 1.0   Me 2.0

                                              I use
    I only use
                                             multiple
      e-mail
                                              tools

                                          I have
   I occationally
                                         ambient
   update myself
                                        awareness


   © Acando AB
What About
          Knowledge Management?



© Acando AB
The “Rules” of Business Are Changing


  The basis of the
  operation is the                 Knowledge-based
  structure of the
     activities.
                                                     The basis of the
                                                     operation is the
                                                      knowledge of
                                                       individuals.
                     Structure-based




  © Acando AB
The Knowledge Management Problem


● Knowledge is often stored in private
  notebooks and in peoples heads
  (tacit knowledge)

● Knowledge is typically exchanged
  ad hoc and informally person-to-
  person




    © Acando AB
The Problem with Knowledge Management version 1.0


● Really not about people

● Knowledge treated as
  a separate quot;thingquot;

● Knowledge management
  seen as a separate act

● No return on contributions

● Does not blend with human
  nature


    © Acando AB
What Web 2.0 Brings to Knowledge Management


● Simple and social tools enable a convenient and user-driven way to
  capture tacit knowledge and build collective intelligence

                              Social Network
             Blogs
                                                          Wikis




● Blogs and wikis are the 21st Century‟s notebooks and social networks are
  the water coolers


    © Acando AB
PART II
              Tools, Technologies
                and their uses


© Acando AB
“       Enterprise 2.0 is the use of emergent
        social software platforms within
        companies, or between companies

                                                       ”
        and their partners or customers.

        Andrew McAfee
        Associate Professor, Harward Business School




© Acando AB
How Web 2.0 is Penetrating the Enterprise




                 Blogs                        45%



                 RSS                        43%



                 Wikis                35%




                         IDC, “Quick Look Survey”, February 2007


   © Acando AB
How Enterprises Are Using Web 2.0




       Internal
                                                                        75%
  collaboration


     Interfacing
                                                                     70%
with customers

Interfacing with
                                                         51%
     partners &
       suppliers


                 The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007

   © Acando AB
The Challenge: Getting the Balance Right


                                                  &
                        Control                                Empowerment


                   Corporate IT Control                                Users in Control

                    Corporate Content                         User-Generated Content

                     Search & Browse                             Publish & Subscribe

                  Corporate Taxonomies                       User-Generated Metadata

                 Transactional Interactions                       Social Interactions

                  Enterprise Applications                      Individual Applications


                                      ©2007 Collaborative Strategies                      47

   © Acando AB
“      Being dismissive of blogs and wikis
          because of how they are most of-ten
          used, and talked about, today is a
          mistake. What is important is how
                                                                   ”
          they could be used.

          The Gilbane Report
          Vol 12 no 10, 2005
          quot;Blogs & Wikis: Technologies for Enterprise Applications?quot;


© Acando AB
Positioning Collaboration Tools in Time and Space


           Time
                             E-mail
                             Workflow
                             Portals
          Apart




      Together
                             Phone
                             SMS
                             Video Conferencing


                  Together         Apart          Space

   © Acando AB
Positioning Collaboration Tools in Context and Structure

                 Context



  Ecosystem


   Enterprise


   Team/Unit


     Individual

                                                        Structure
                           Ad-hoc   Project   Process


   © Acando AB
We Need Many Different Spaces for Collaboration


                                 Enterprise


                  Business                    Office
                    Unit




                 Team                                  Project




                  Community
                                              Friends
                  of Interest

                                Community
                                of Practice


   © Acando AB
Key Tools & Technologies




© Acando AB
Key Tools And Technologies We Will Focus On



                        Social
                      networks –
                      Connections
                       & Context


                      Syndication &
                       Mashups -
                         Reuse




  © Acando AB
ENTERPRISE BLOGS




© Acando AB
Anyone Who Can Write Can Blog




       Edit easily



   Label your post


 Publish immediately
       or later




   © Acando AB
Read and Share as You Like




                             Subscribe to feed



                                Comment


                                Share and
                                Bookmark




  © Acando AB
“    Our legal department loves the blogs,
     because it is basically a written-down,
     backed-up, permanent time-stamped

                                                       ”
     version of the scientists notebook.

     Marissa Mayer
     VP of Search Product & User Experience , Google




© Acando AB
Why Enterprise Blogs?


● Blogs are a good way of conveying information instantly to the rest of
  your community in one action

● They can be used as a timeline of events within a workgroup

● Capture and present ideas and opinions to coworkers

● Gather feedback and involve others in discussions




    © Acando AB
Examples of Enterprise Uses


● CEO blog for communicating with coworkers

● Product management blogs for product communication and strategies

● Project management blogs for meeting minutes, project history, project
  definition, risks…

● Sales blogs for sales and customer development

● Personal blogs for sharing experiences, links, news, ideas, opinions…




    © Acando AB
ENTERPRISE WIKIS




© Acando AB
Collective Editing Made Easy




      Edit without
                                Discuss
       approval


      View history             Get notified



 Structure by linking




   © Acando AB
How to Edit a Wiki


1. Check if subject exists

2. Exists = continue to next step
                                    Edit     WIKI
    Does not exist = create a new
                                             PAGE
    page

3. Edit the page

4. Save                                    Previous versions




    © Acando AB
Why Enterprise Wikis?


● Captures business information that otherwise would float around in
  emails

● Easy to access and find information as the wiki is web-based and
  provides search

● Easy and fast to edit thanks to simple interface and flexible format

● Easy to fix mistakes thanks to versioning and audit trail of unstructured
  content

                          Anyone can contribute!



    © Acando AB
Examples of Enterprise Uses


● Knowledge bases with corporate “how-to‟s”, information for new
  employees, practical information

● Requirements management for capturing, negotiating and agreeing on
  requirements

● Capturing quot;intelligencequot; such as competitor and industry activities and
  consumer trends

● R&D quickly capture bookmarks and commentary on topics. write up
  research proposals, notes, and experiments

● Corporate glossaries such as product terminology

    © Acando AB
“      The decision to embrace wikis is part
       of a changing ethic at the department,
       from a „need to know culture‟ to a

                                                   ”
       „need to share culture‟.

       Eric M. Johnson
       Office of eDiplomacy, US State Department




© Acando AB
”Intellipedia” - Connecting the Dots at CIA After 9/11




   © Acando AB
Wrapping Up About Blogs and Wikis



                    Single-
  Blogs             author
                   insights
                                    User-generated,
                                 interlinked and rapidly   Collective
                                   adaptable bodies of     Intelligence
                                   knowledge open to
                                         everyone
                  Multi-author
                 “agreed-upon”
  Wikis
                   knowledge




   © Acando AB
ENTERPRISE SOCIAL NETWORKS




© Acando AB
What is Social Networking?




   © Acando AB
“         The social network put all that we
                                                            ”
              were doing into context.

              Richard Dennison
              Intranet and channel strategy manager at BT




© Acando AB
Why Enterprise Social Networks?


● A shared social space for people who are apart in time and/or space

● Easy to find people to connect, communicate with and get to know them

● Rapid distribution of relevant and informal information person-to-network

● Build relationships across boundaries (organizational, geographic…)

● Provides a context for knowledge exchange




    © Acando AB
Social Networks Enable More and Broader Interaction




   © Acando AB
Key Features – Examples

                                           Find & connect with people
 Describe who you are in a profile




 Tag your own and other people‟s content   Share content




   © Acando AB
Key Features – Examples



      See network activities   Participate in groups




  © Acando AB
User Activities Brings Valuable Content to the Surface
                          Editorial Selection
        Comments                                   Favourites
                                       Downloads
                   Visits & Views                               Links
          Tags
                                                           Embeds
 Social
 Bookmarks                                                        Shares




   © Acando AB
The Long Tail of Content Use

 Usage rate


           1-5% above ”the water line”




                                         Still findable and accessible,
                                         but filtered out




                              Total amount of content

   © Acando AB
Social Tools Encouraging Disruptive Thinking at BT




   © Acando AB
ENTERPRISE SYNDICATION




© Acando AB
Subscribe to Information and Read in a Reader




 Subscribe to feeds                         Label items


    Read all feeds
                                          Bookmark items
     in one place


 Mark items as read                         Share items




   © Acando AB
Ordinary Surfing for Information = Constant Checking

                                         Has anything changed?
                                         Are there any new posts?
                             Check
                                         Will a search return something new?



                             Check




                             Check



Based on slides by James Dellow (2008)
    © Acando AB
Syndication Makes the Content Come to You Instead




                          News about content changes




                          New blog posts




                           New search results



Based on slides by James Dellow (2008)
    © Acando AB
Why Syndication?


● Control what you read

● Spend less time searching

● Receive information instantly and in a consistent manner

● Increase you capacity to consume many sources

● Avoid occupational spam by avoiding irrelevant information and spam




   © Acando AB
ENTERPRISE MASHUPS




                      I




© Acando AB
No Programming Required!




          Search              Rearrange



   Drag-and-drop            Authentication


                           Straight from the
       Configure
                                source




  © Acando AB
Mashups Are Lightweight Services


● Mashups are lightweight,
                                                                Develop                  Assemble
 composite applications, based on
 web architecture                                                     Developer   User


● They mix and source content or
 functionality from existing systems

● The sourced content and
 functionality retain their original
 purpose




Illustration based on illustration by Dion Hinchcliffe (2007)
     © Acando AB
According to Gartner by 2010, 80% of
     enterprise applications will be mashups.




© Acando AB
Web 2.0 Lower The Investment Barriers



                                             SaaS   Mashups and hacks
                           Buy      Build
                  Value




                                                                        Unserved
                                                                        demands




                          Projects that do      Projects that do not
                           justify big IT          justify big IT
                             spending                spending



Amy Shuen (2008)
    © Acando AB
Why Enterprise Mashups?


● Allow for real-time business intelligence by aggregate information from
  various sources

● Can serve temporary and urgent needs as they can be quickly
  assembled

● Can be adapted to personal needs as it mashups are assembled rather
  than programmed and can be assembled by anyone

● Puts transactional data in context by allowing connections to both
  structured sources (enterprise apps) and unstructured sources (blogs, web
  sites…)



    © Acando AB
Collaboration in Practice




© Acando AB
        © Acando AB
Case Study: Team Collaboration


                             • Share ideas, opinions, experiences, news
                  Blog       • Distribute agendas and meeting minutes


                             • Information to iroduce new coworkers
                  Wiki       • Keep history of sales activities
                             • Use as knowledge base


                             • Collaborate on document deliverables
                File Share   • Share presentations, documents, articles
                             • Store templates, resources, reference cases


                             • Quick questions and statuscheckups
                   IM        • Real-time conversations 1-to-1 or M-to-M



             Web             • Internal virtual meetings
                             • External virtual meetings
          Conferencing

  © Acando AB
The Collaboration Platform




© Acando AB
        © Acando AB
© Acando AB
The Collaboration Platform

                                   Collaboration Spaces

        Enterprise      Unit             Project          Community      Personal




                                    Collaboration Tools
        Instant                                           Intranets &
                       Voice           Blogs & wikis                     Mashups
       Messaging                                             Portals


                      Desktop             Web- &                           RSS
          Video                                           File Sharing
                      Sharing            Podcasts                        Readers

                      Tagging &
        Profiles &                                          Social
                        Social            E-mail                           RSS
        Presence                                           Networks
                     Bookmarking



                                   Basic Content Services

       Versioning      Search            Security         Workflow       Metadata




   © Acando AB
Web 2.0 Tools – What They Have and What They Need


                                 Integrated
                         Rich
                                              Accessible
                         Media



                Social                                     Secure




                                 Choice
           Simple                                           Enterprise
                                 of tools




  © Acando AB
SOA And Web 2.0 Exploit Services but..

                                     •   Heavyweight
                                     •   Composites
                                     •
                           SOA           Application services
                                     •   Centralized
                                     •   Enterprise
                                     •   Planned


         Service
        Paradigm
                                     •   Lightweight
                                     •   Mashups
                          Web        •   Content services
                                     •   Peer
                          2.0        •   In the cloud
                                     •   Emergent



  © Acando AB
Magic Quadrant for Collaboration




  © Acando AB
The Social Software Marketplace – On-Premises Software

Collaboration Platforms                            Wiki Software
Microsoft – SharePoint 2007                        Atlassian – Confluence
IBM – Connections/Quickr                           MediaWiki – MediaWiki
Oracle – Oracle WebCenter Suite/Pathways           Socialtext – Socialtext
EMC – Documentum                                   Twiki – Twiki
OpenText – Livelink ECM – Extended Collaboration
                                                   Blog Software
Social Software Suites                             Six Apart – Movable Type
                                                   Automattic – WordPress
Drupal – Drupal
Awareness – Awareness Platform
Connectbeam – Social Software Appliance            RSS Software
Jive Software –Clearspace                          Attensa – Attensa FeedServer
Traction Software –TeamPage                        NewsGator – Enterprise Server
NewsGator – Social Sites
Telligent – Community Server




    © Acando AB
The Social Software Marketplace – Software as a Service


Collaboration Suites         Wiki Software
Google – Google Apps         Socialtext
GroupSwim – GroupSwim        Twiki



                             Blog Software
Web Conferencing
                             Automattic – WordPress
Cisco – WebEx
                             Google – Blogger
Microsoft – LiveMeeting
                             TypePad
Yugma
GoToMeeting

                             Instant Messaging
                             Google – Google Talk
                             Microsoft – MSN Messenger



    © Acando AB
PART III
  Approaching Web 2.0 at Work



© Acando AB
Proactive
                                    • Collaboration
                     Managed          nurtured and
                     • Collaboration cultivated
                       allowed to
      Reactive         grow

      • Collaboration
        choked or cut
        down




100
                                             http://www.flickr.com/photos/jam343/1703693/sizes/o/
       © Acando AB
Key Disciplines Of Collaboration Maturity



       Awareness



           Culture



      Architecture



      Governance


  © Acando AB
Key Disciplines Of Collaboration Maturity
                      Reactive
                     Communication
                     and coordination
       Awareness       as a way to
                       collaborate



                      A hero culture
                        with strong
           Culture    command and
                     control structures



                     Individuals find
                     their own tools
      Architecture     and how to
                     manage content



                     Individuals need
                       to act based
      Governance       on their own
                         judgment



  © Acando AB
Key Disciplines Of Collaboration Maturity
                      Reactive            Managed
                     Communication
                                                Local
                     and coordination
       Awareness                          collaboration for
                       as a way to
                                          problem solving
                       collaborate



                      A hero culture       A more informal
                        with strong         culture striving
           Culture    command and         for synergies and
                     control structures       consensus



                     Individuals find       Standardized
                     their own tools          tools and
      Architecture     and how to            accessible
                     manage content            content



                                              Guiding
                     Individuals need
                                           principles and
      Governance       to act on their
                                          supporting roles
                      own judgment
                                               defined



  © Acando AB
Key Disciplines Of Collaboration Maturity
                      Reactive            Managed              Proactive
                     Communication                                  Cross-
                                                Local
                     and coordination                          collaboration for
       Awareness                          collaboration for
                       as a way to                             optimization and
                                          problem solving
                       collaborate                                innovation



                      A hero culture       A more informal
                                                                A sharing and
                        with strong         culture striving
           Culture                                             mentoring culture
                      command and         for synergies and
                                                                based on trust
                     control structures       consensus



                     Individuals find       Standardized          Integrated
                     their own tools          tools and             flexible
      Architecture     and how to            accessible          collaborative
                     manage content            content             platform



                                              Guiding              Balance of
                     Individuals need
                                           principles and        flexibility and
      Governance       to act on their
                                          supporting roles      control (mainly
                      own judgment
                                               defined              user led)



  © Acando AB
Governance For The Formal And Informal


                             Formal process
                             • Defined artifacts & products
                             • Structured and secured
                               approach
                             • Value for the enterprise
                                                          Tipping Point
                                                          • Cost-Benefit
                                                          • Compliance
                                                          • Risk
        Informal process
        • Ideas & concepts
        • Spontaneous and open
          approach
        • Value for community


  © Acando AB
Change Required On All Levels


                   Management
                   • Vision and a collaborative environment
                   • Be accessible and less formal
                   • Broad input and spontaneous interactions
                   • Trust your co-workers and let ideas flow
                   • Remove barriers and leverage initiatives

                         Co-worker
                         • Present and promote yourself
                         • Connect to people and expand your
                           network
                         • Create, share and participate actively
                         • Be a role model
                         • Coach and guide your colleagues

  © Acando AB
“      Realize that Enterprise Web 2.0 is
         unavoidable. Begin planning how to
         deploy effective Web 2.0 capabilities

                                                 ”
         for maximum business value.

         Anthony Bradley
         Gartner




© Acando AB
Getting Started with The Acando Approach
How to kick-start an initiative




   Intention          Vision        Development   Life-Cycle




Awareness Seminar(s) - customized seminar
Direction Workshop(s) - pains, challenges,
maturity, stakeholders, value….

  © Acando AB
Web 2.0 Success Factors




                  Set the
     Start                    Manage a            Be
                   social
 immediately                  portfolio of    committed
                 networks
  and focus                     Web 2.0      for the long
                  and the
 on business                   tools and       run and
                 culture as
  value, not                     seed           reward
                     the
     risk                       content      participation
                foundation




  © Acando AB
Principles of Web 2.0


● Users create value
     ● Utilize collective intelligence


● People build connections
     ● Get visible and social


● Networks multiply effects
     ● Actively promote growth


● Syndicate corporate competence
     ● Reuse and repurpose assets                                My
                                                             Organization
● Ecosystems are value networks
     ● Limit the barriers for collaboration and innovation
Amy Shuen (2008)
    © Acando AB
Web 2.0 Challenges And Enterprise Stakeholders


                • How to attract        • How to re-use        • How to capitalize
                  user participation      knowledge assets       competence, web
                  and build on            and improve            infrastructure,
                  collective user         collaboration and      and activate
                  value?                  innovation?            network effects?


                Marketing               Operations             Finance



                            • How to empower       • How to set up a
                              the individual and     simple, flexible
                              enrich interaction     and integrated
                              in social              collaborative
                              networks?              platform?


                             HR                    IT


  © Acando AB
THANK YOU!



© Acando AB
        © Acando AB

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Web 2.0 At Work - Simple And Social Collaboration Between Coworkers

  • 1. WEB 2.0 AT WORK © Acando AB
  • 2. Communication technologies change society in waves © Acando AB
  • 7. Innovations like these have helped to democratizise access to information. © Acando AB
  • 9. Since information is power, such innovations are often met with scepticism and fear. © Acando AB
  • 10. But we must try to overcome our scepticism and fears by learning to see the value these innovations bring. © Acando AB
  • 11. We Must Learn To Look Beyond Obvious © Acando AB
  • 12. We Must Learn To See The Tools Social Networks Blogs Wikis Sharing websites Instant Messaging Social Micro-blogging RSS feeds Bookmarking & readers © Acando AB
  • 13. We Must See The Needs They Adress Find and connect with other people Share information and experiences Contribute to with others and use collective intelligence Communicate Share photos spontaneously with others and direct with others Consume relevant Share any Communicate information from Information you quick and informally sources you trust find with others with others © Acando AB
  • 14. As individuals, many of us are already using these tools to enrich and simplify our (social) lives. © Acando AB
  • 15. Our question today: How can an organization improve collaboration with these simple and social tools? © Acando AB
  • 16. Web 2.0 at Work Simple & Social Internal Collaboration © Acando AB © Acando AB
  • 17. Some Short ”Facts” About Us Henrik Gustafsson Oscar Berg ● MSc in Informatics, Knowledge ● MSc in Informatics, Interactive Management Systems ● Strategy, analysis, architecture ● Analysis, architecture, usability ● Content, portals, integration ● Web, portals, collaboration ● Virtual teams ● Virtual teams, off-shore Visit our blog: www.thecontenteconomy.com © Acando AB
  • 18. If HP knew what HP knows, we ” would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard © Acando AB
  • 19. PART I Trends & Challenges © Acando AB
  • 20. How the Web Has Evolved 2.0 Simple 1.0 One-way 1.X Dynamic & & social & broad interactive Blogs E-mail Dynamic Websites Wikis Static Websites Portals RSS Discussion forums Communities Mashups Instant Messaging Agents Pod- & webcasts Chat Rooms VIdeo Conferencing Social Networks Web services Social Bookmarking Collaborative filtering Folksonomies VOIP Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated © Acando AB
  • 21. 1996 2006 Mostly Read-Only Widly Read-Write 80 000 000 sites 250 000 sites Collective Intelligence 1+ billion users worldwide 45 million users worldwide © Acando AB
  • 22. Pillow Fight Flash Mob Torino, Italy . © Acando AB
  • 23. Most of the barriers to group action have collapsed… We can have groups that operate with a birthday party's informality ” and a multinational's scope. Clay Shirky Author of “Here Comes Everybody: The Power of Organizing Without Organizations” © Acando AB
  • 24. The Principles of “Old” Media to the many A few a publisher who writes sells for because the publisher owns the production and distribution means © Acando AB
  • 25. The Principles of Social Media Anyone to anyone can produce, copy and share anything at almost no cost! © Acando AB
  • 26. All business are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences - ” employees and the world. Clay Shirky “Here Comes Everybody: The Power of Organizing Without Organizations” © Acando AB
  • 27. The Collaboration Forces Working Pro Working Against Globalization Ignorance Consumerization Behavior of IT ”The Google Power Generation” Democratization Legacy © Acando AB
  • 28. You are already an integral part of Web 2.0 business economy. Every time you click on Google, Wikipedia, eBay or Amazon you are sparking network effects…even if you do not ” buy anything. Amy Shuen, Author of “Web 2.0 A Strategy Guide” © Acando AB
  • 30. What Do We Mean With Collaboration? Communication Interaction Collaboration Goal © Acando AB
  • 31. One-to-One One-to-Many Many-to-Many Communication- Centric Content- Centric © Acando AB
  • 32. E-mail is Being Mis/Overused ● Overuse and inappropriate use Many-to-Many ● No structure or control ● Lock-in of key information Content- Centric ● Key information leaves organization ● Information overload ● Enormous volumes of content © Acando AB
  • 33. Workflow Systems Don’t Fit All Tasks or Users ● Does not fit user's workstyles Many-to-Many ● Not supporting knowledge work ● Over-focus on approval Content- Centric ● Usually complex and requires education ● Licenses not available for all © Acando AB
  • 34. Portals Are Not Personal ● Mainly one-way communication One-to-Many ● Everyone cannot contribute ● Role needs <> individual needs Content- Centric ● One “truth” how to organize information ● Tools and content in focus, not people © Acando AB
  • 35. Key Ingredients for Successful Collaboration © Acando AB
  • 36. Collaborative Culture Command-and-control Consensus-driven Formal Informal Hero-culture Mentoring-culture Fear of making mistakes Trial-and-error © Acando AB
  • 37. Truly Collaborative Tools Fits my Fits work-style Different needs Universally Informal & accessible spontaneous People are Encourages Easy to use visible contribution © Acando AB
  • 38. Collaborative Awareness I interact with I interact with others when I others regularly have the time and self-initiated Me 1.0 Me 2.0 I use I only use multiple e-mail tools I have I occationally ambient update myself awareness © Acando AB
  • 39. What About Knowledge Management? © Acando AB
  • 40. The “Rules” of Business Are Changing The basis of the operation is the Knowledge-based structure of the activities. The basis of the operation is the knowledge of individuals. Structure-based © Acando AB
  • 41. The Knowledge Management Problem ● Knowledge is often stored in private notebooks and in peoples heads (tacit knowledge) ● Knowledge is typically exchanged ad hoc and informally person-to- person © Acando AB
  • 42. The Problem with Knowledge Management version 1.0 ● Really not about people ● Knowledge treated as a separate quot;thingquot; ● Knowledge management seen as a separate act ● No return on contributions ● Does not blend with human nature © Acando AB
  • 43. What Web 2.0 Brings to Knowledge Management ● Simple and social tools enable a convenient and user-driven way to capture tacit knowledge and build collective intelligence Social Network Blogs Wikis ● Blogs and wikis are the 21st Century‟s notebooks and social networks are the water coolers © Acando AB
  • 44. PART II Tools, Technologies and their uses © Acando AB
  • 45. Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies ” and their partners or customers. Andrew McAfee Associate Professor, Harward Business School © Acando AB
  • 46. How Web 2.0 is Penetrating the Enterprise Blogs 45% RSS 43% Wikis 35% IDC, “Quick Look Survey”, February 2007 © Acando AB
  • 47. How Enterprises Are Using Web 2.0 Internal 75% collaboration Interfacing 70% with customers Interfacing with 51% partners & suppliers The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007 © Acando AB
  • 48. The Challenge: Getting the Balance Right & Control Empowerment Corporate IT Control Users in Control Corporate Content User-Generated Content Search & Browse Publish & Subscribe Corporate Taxonomies User-Generated Metadata Transactional Interactions Social Interactions Enterprise Applications Individual Applications ©2007 Collaborative Strategies 47 © Acando AB
  • 49. Being dismissive of blogs and wikis because of how they are most of-ten used, and talked about, today is a mistake. What is important is how ” they could be used. The Gilbane Report Vol 12 no 10, 2005 quot;Blogs & Wikis: Technologies for Enterprise Applications?quot; © Acando AB
  • 50. Positioning Collaboration Tools in Time and Space Time E-mail Workflow Portals Apart Together Phone SMS Video Conferencing Together Apart Space © Acando AB
  • 51. Positioning Collaboration Tools in Context and Structure Context Ecosystem Enterprise Team/Unit Individual Structure Ad-hoc Project Process © Acando AB
  • 52. We Need Many Different Spaces for Collaboration Enterprise Business Office Unit Team Project Community Friends of Interest Community of Practice © Acando AB
  • 53. Key Tools & Technologies © Acando AB
  • 54. Key Tools And Technologies We Will Focus On Social networks – Connections & Context Syndication & Mashups - Reuse © Acando AB
  • 56. Anyone Who Can Write Can Blog Edit easily Label your post Publish immediately or later © Acando AB
  • 57. Read and Share as You Like Subscribe to feed Comment Share and Bookmark © Acando AB
  • 58. Our legal department loves the blogs, because it is basically a written-down, backed-up, permanent time-stamped ” version of the scientists notebook. Marissa Mayer VP of Search Product & User Experience , Google © Acando AB
  • 59. Why Enterprise Blogs? ● Blogs are a good way of conveying information instantly to the rest of your community in one action ● They can be used as a timeline of events within a workgroup ● Capture and present ideas and opinions to coworkers ● Gather feedback and involve others in discussions © Acando AB
  • 60. Examples of Enterprise Uses ● CEO blog for communicating with coworkers ● Product management blogs for product communication and strategies ● Project management blogs for meeting minutes, project history, project definition, risks… ● Sales blogs for sales and customer development ● Personal blogs for sharing experiences, links, news, ideas, opinions… © Acando AB
  • 62. Collective Editing Made Easy Edit without Discuss approval View history Get notified Structure by linking © Acando AB
  • 63. How to Edit a Wiki 1. Check if subject exists 2. Exists = continue to next step Edit WIKI Does not exist = create a new PAGE page 3. Edit the page 4. Save Previous versions © Acando AB
  • 64. Why Enterprise Wikis? ● Captures business information that otherwise would float around in emails ● Easy to access and find information as the wiki is web-based and provides search ● Easy and fast to edit thanks to simple interface and flexible format ● Easy to fix mistakes thanks to versioning and audit trail of unstructured content Anyone can contribute! © Acando AB
  • 65. Examples of Enterprise Uses ● Knowledge bases with corporate “how-to‟s”, information for new employees, practical information ● Requirements management for capturing, negotiating and agreeing on requirements ● Capturing quot;intelligencequot; such as competitor and industry activities and consumer trends ● R&D quickly capture bookmarks and commentary on topics. write up research proposals, notes, and experiments ● Corporate glossaries such as product terminology © Acando AB
  • 66. The decision to embrace wikis is part of a changing ethic at the department, from a „need to know culture‟ to a ” „need to share culture‟. Eric M. Johnson Office of eDiplomacy, US State Department © Acando AB
  • 67. ”Intellipedia” - Connecting the Dots at CIA After 9/11 © Acando AB
  • 68. Wrapping Up About Blogs and Wikis Single- Blogs author insights User-generated, interlinked and rapidly Collective adaptable bodies of Intelligence knowledge open to everyone Multi-author “agreed-upon” Wikis knowledge © Acando AB
  • 70. What is Social Networking? © Acando AB
  • 71. The social network put all that we ” were doing into context. Richard Dennison Intranet and channel strategy manager at BT © Acando AB
  • 72. Why Enterprise Social Networks? ● A shared social space for people who are apart in time and/or space ● Easy to find people to connect, communicate with and get to know them ● Rapid distribution of relevant and informal information person-to-network ● Build relationships across boundaries (organizational, geographic…) ● Provides a context for knowledge exchange © Acando AB
  • 73. Social Networks Enable More and Broader Interaction © Acando AB
  • 74. Key Features – Examples Find & connect with people Describe who you are in a profile Tag your own and other people‟s content Share content © Acando AB
  • 75. Key Features – Examples See network activities Participate in groups © Acando AB
  • 76. User Activities Brings Valuable Content to the Surface Editorial Selection Comments Favourites Downloads Visits & Views Links Tags Embeds Social Bookmarks Shares © Acando AB
  • 77. The Long Tail of Content Use Usage rate 1-5% above ”the water line” Still findable and accessible, but filtered out Total amount of content © Acando AB
  • 78. Social Tools Encouraging Disruptive Thinking at BT © Acando AB
  • 80. Subscribe to Information and Read in a Reader Subscribe to feeds Label items Read all feeds Bookmark items in one place Mark items as read Share items © Acando AB
  • 81. Ordinary Surfing for Information = Constant Checking Has anything changed? Are there any new posts? Check Will a search return something new? Check Check Based on slides by James Dellow (2008) © Acando AB
  • 82. Syndication Makes the Content Come to You Instead News about content changes New blog posts New search results Based on slides by James Dellow (2008) © Acando AB
  • 83. Why Syndication? ● Control what you read ● Spend less time searching ● Receive information instantly and in a consistent manner ● Increase you capacity to consume many sources ● Avoid occupational spam by avoiding irrelevant information and spam © Acando AB
  • 84. ENTERPRISE MASHUPS I © Acando AB
  • 85. No Programming Required! Search Rearrange Drag-and-drop Authentication Straight from the Configure source © Acando AB
  • 86. Mashups Are Lightweight Services ● Mashups are lightweight, Develop Assemble composite applications, based on web architecture Developer User ● They mix and source content or functionality from existing systems ● The sourced content and functionality retain their original purpose Illustration based on illustration by Dion Hinchcliffe (2007) © Acando AB
  • 87. According to Gartner by 2010, 80% of enterprise applications will be mashups. © Acando AB
  • 88. Web 2.0 Lower The Investment Barriers SaaS Mashups and hacks Buy Build Value Unserved demands Projects that do Projects that do not justify big IT justify big IT spending spending Amy Shuen (2008) © Acando AB
  • 89. Why Enterprise Mashups? ● Allow for real-time business intelligence by aggregate information from various sources ● Can serve temporary and urgent needs as they can be quickly assembled ● Can be adapted to personal needs as it mashups are assembled rather than programmed and can be assembled by anyone ● Puts transactional data in context by allowing connections to both structured sources (enterprise apps) and unstructured sources (blogs, web sites…) © Acando AB
  • 90. Collaboration in Practice © Acando AB © Acando AB
  • 91. Case Study: Team Collaboration • Share ideas, opinions, experiences, news Blog • Distribute agendas and meeting minutes • Information to iroduce new coworkers Wiki • Keep history of sales activities • Use as knowledge base • Collaborate on document deliverables File Share • Share presentations, documents, articles • Store templates, resources, reference cases • Quick questions and statuscheckups IM • Real-time conversations 1-to-1 or M-to-M Web • Internal virtual meetings • External virtual meetings Conferencing © Acando AB
  • 92. The Collaboration Platform © Acando AB © Acando AB
  • 94. The Collaboration Platform Collaboration Spaces Enterprise Unit Project Community Personal Collaboration Tools Instant Intranets & Voice Blogs & wikis Mashups Messaging Portals Desktop Web- & RSS Video File Sharing Sharing Podcasts Readers Tagging & Profiles & Social Social E-mail RSS Presence Networks Bookmarking Basic Content Services Versioning Search Security Workflow Metadata © Acando AB
  • 95. Web 2.0 Tools – What They Have and What They Need Integrated Rich Accessible Media Social Secure Choice Simple Enterprise of tools © Acando AB
  • 96. SOA And Web 2.0 Exploit Services but.. • Heavyweight • Composites • SOA Application services • Centralized • Enterprise • Planned Service Paradigm • Lightweight • Mashups Web • Content services • Peer 2.0 • In the cloud • Emergent © Acando AB
  • 97. Magic Quadrant for Collaboration © Acando AB
  • 98. The Social Software Marketplace – On-Premises Software Collaboration Platforms Wiki Software Microsoft – SharePoint 2007 Atlassian – Confluence IBM – Connections/Quickr MediaWiki – MediaWiki Oracle – Oracle WebCenter Suite/Pathways Socialtext – Socialtext EMC – Documentum Twiki – Twiki OpenText – Livelink ECM – Extended Collaboration Blog Software Social Software Suites Six Apart – Movable Type Automattic – WordPress Drupal – Drupal Awareness – Awareness Platform Connectbeam – Social Software Appliance RSS Software Jive Software –Clearspace Attensa – Attensa FeedServer Traction Software –TeamPage NewsGator – Enterprise Server NewsGator – Social Sites Telligent – Community Server © Acando AB
  • 99. The Social Software Marketplace – Software as a Service Collaboration Suites Wiki Software Google – Google Apps Socialtext GroupSwim – GroupSwim Twiki Blog Software Web Conferencing Automattic – WordPress Cisco – WebEx Google – Blogger Microsoft – LiveMeeting TypePad Yugma GoToMeeting Instant Messaging Google – Google Talk Microsoft – MSN Messenger © Acando AB
  • 100. PART III Approaching Web 2.0 at Work © Acando AB
  • 101. Proactive • Collaboration Managed nurtured and • Collaboration cultivated allowed to Reactive grow • Collaboration choked or cut down 100 http://www.flickr.com/photos/jam343/1703693/sizes/o/ © Acando AB
  • 102. Key Disciplines Of Collaboration Maturity Awareness Culture Architecture Governance © Acando AB
  • 103. Key Disciplines Of Collaboration Maturity Reactive Communication and coordination Awareness as a way to collaborate A hero culture with strong Culture command and control structures Individuals find their own tools Architecture and how to manage content Individuals need to act based Governance on their own judgment © Acando AB
  • 104. Key Disciplines Of Collaboration Maturity Reactive Managed Communication Local and coordination Awareness collaboration for as a way to problem solving collaborate A hero culture A more informal with strong culture striving Culture command and for synergies and control structures consensus Individuals find Standardized their own tools tools and Architecture and how to accessible manage content content Guiding Individuals need principles and Governance to act on their supporting roles own judgment defined © Acando AB
  • 105. Key Disciplines Of Collaboration Maturity Reactive Managed Proactive Communication Cross- Local and coordination collaboration for Awareness collaboration for as a way to optimization and problem solving collaborate innovation A hero culture A more informal A sharing and with strong culture striving Culture mentoring culture command and for synergies and based on trust control structures consensus Individuals find Standardized Integrated their own tools tools and flexible Architecture and how to accessible collaborative manage content content platform Guiding Balance of Individuals need principles and flexibility and Governance to act on their supporting roles control (mainly own judgment defined user led) © Acando AB
  • 106. Governance For The Formal And Informal Formal process • Defined artifacts & products • Structured and secured approach • Value for the enterprise Tipping Point • Cost-Benefit • Compliance • Risk Informal process • Ideas & concepts • Spontaneous and open approach • Value for community © Acando AB
  • 107. Change Required On All Levels Management • Vision and a collaborative environment • Be accessible and less formal • Broad input and spontaneous interactions • Trust your co-workers and let ideas flow • Remove barriers and leverage initiatives Co-worker • Present and promote yourself • Connect to people and expand your network • Create, share and participate actively • Be a role model • Coach and guide your colleagues © Acando AB
  • 108. Realize that Enterprise Web 2.0 is unavoidable. Begin planning how to deploy effective Web 2.0 capabilities ” for maximum business value. Anthony Bradley Gartner © Acando AB
  • 109. Getting Started with The Acando Approach How to kick-start an initiative Intention Vision Development Life-Cycle Awareness Seminar(s) - customized seminar Direction Workshop(s) - pains, challenges, maturity, stakeholders, value…. © Acando AB
  • 110. Web 2.0 Success Factors Set the Start Manage a Be social immediately portfolio of committed networks and focus Web 2.0 for the long and the on business tools and run and culture as value, not seed reward the risk content participation foundation © Acando AB
  • 111. Principles of Web 2.0 ● Users create value ● Utilize collective intelligence ● People build connections ● Get visible and social ● Networks multiply effects ● Actively promote growth ● Syndicate corporate competence ● Reuse and repurpose assets My Organization ● Ecosystems are value networks ● Limit the barriers for collaboration and innovation Amy Shuen (2008) © Acando AB
  • 112. Web 2.0 Challenges And Enterprise Stakeholders • How to attract • How to re-use • How to capitalize user participation knowledge assets competence, web and build on and improve infrastructure, collective user collaboration and and activate value? innovation? network effects? Marketing Operations Finance • How to empower • How to set up a the individual and simple, flexible enrich interaction and integrated in social collaborative networks? platform? HR IT © Acando AB
  • 113. THANK YOU! © Acando AB © Acando AB