6. DON’T ACT LIKE HOT SHIT (ASSUME NOTHING)
NO BCC OR MASS EMAILS
FOLLOWING UP ONCE IS OK. TWICE GETS YOU
BLACKLISTED.
LEARN TO ACCEPT “NO”
ONLY EMAIL ONE PERSON PER PUB
NO LONG EMAILS (AT LEAST NOT THE FIRST
PITCH)
DON’T STRESS EMBARGOES TOO MUCH
15. Subject: Announcement from new wearable tech startup – 2M in
funding
Hi Jen,
I noticed that you’ve been writing a lot about wearable tech lately. I
thought your last article about sensors in shirts was really cool –
definitely looking forward to more companies using that technology.
I’m the founder of a startup called Sensi that makes it easy for
manufacturers to incorporate sensors into clothing at a very low cost.
We’re seeing a lot of traction (over 100 businesses pay for our
technology), and just closed our biggest customer yet, American
Apparel.
We just raised a big round of funding (2M) and plan on making an
announcement soon. Let me know if you’re interested in writing about
the news and I can send over more info. Hope to hear from you soon!
Best,
Mark
16. Subject: EXCLUSIVE: Groundbreaking wearable tech startup you
should cover
Hi there,
Have you heard of Sensi? We’re a new startup that is taking wearable
tech to the next level. We just raised 2 million dollars and have a lot of
customers. Can you write about us at TechCrunch? The news is
embargoed until 9am on Thursday. Please let me know ASAP if you
can write an article.
Mark
17. BONUS TIPS
FOLLOW REPORTERS ON TWITTER AND ENGAGE WITH THEM
CREATE YOUR OWN CONTENT (ALL FOUNDERS SHOULD
BLOG)
BE FRIENDLY WITH REPORTERS, BUT NOT A CREEP
*ALWAYS* BE RELIABLE, RESPONSIVE, AND AVAILABLE