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 Evolving Venture Panel
            #GROWConf
    bit.ly/GROWConfVC
                  08.23.12
Set-up
         • Our three panelists need little introduction, but if you’re not familiar with them, google or wiki their
                  names, follow them on twitter to get up to speed
         •        There’s an important url for you to check out--it’s bit.ly/GROWConfVC--note the caps. It has all the
                  articles and news on this topic we’ll be referencing today
         •        3-Years of GROW Conference
         •        In this short time we’ve seen a number of shifts in the composition, approach, behaviors, scale, location
                  and players in Venture
         •        In short you can say venture is evolving
         •        I can’t think of a better range of participants and disrupters to lead us through this topic
         •        For those watching via streaming or on YouTube, put on your headphones if you’re in a NSFW situation
         •        BTW, let’s light up Twitter using the #GROWConf hashtag--this ADD Panel will be tracking your thoughts
                  & we’ll use them to answer your questions

         • Dave, last week you posted your thoughts on the Evolution of Venture. Want to topline those and then
           we’ll unpack them as a panel?
         • http://500hats.com/VC-evolution-geeks-got-next



Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   2          CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • $$, network/connections & Advice
         • Composition--from Financial to Operators
         • Non-investment headcount, resources and
                  revenues into Fees Structure
         • http://bhorowitz.com/2012/01/31/why-has-andreessen-horowitz-raised-2-7b-in-3-years/
         • http://bestengagingcommunities.com/2012/07/15/how-to-disrupt-the-venture-capital-industry/


         Q:
         What do you bring to your investments?
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   3   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • Google Ventures' 3 FT statistics PhDs found you need 60-80 deals/
                  year for seed-stage investments to earn mean return of 25%
                  validating what some pejoratively called “Spray & Pray” referring
                  to Ron Conway’s investment style
         • http://venturebeat.com/2012/08/13/google-ventures-startup-lab/view-all/
         • Andreesen Horowitz (A16Z) says they look at
                  1500 investments, make 600 demos to
                  brands/dealmakers, etc.

         Q:
         What kind of seed volume do you do by month/year?
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   4   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • Dave, you made a few comments yesterday about VCs with a focus
                  on culture--you said that sales & suits freak out developers so flip
                  flops & hoodies could signify a cultural shift.
         • http://www.slideshare.net/dmc500hats/vc-revolution-geeks-got-next
         • http://www.geekwire.com/2012/dave-mcclure-rips-vcs-fing-arrogant-stupid-aholes/




         Q:
         Ethan, residing inside of a legendary, incumbent fund and not owning a
         pair of jeans since highschool, want to talk about evolutions in culture
         you’re seeing?
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   5   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • Yossi Vardi compares business plans to sausages--if you know
                  what’s in one, you won’t want to eat it.
         • http://venturebeat.com/2012/08/21/theres-only-so-many-times-you-can-fake-an-orgasm-10-
                  nuggets-of-startup-wisdom-from-yossi-vardi




         Q:
                  For all the start-ups in the room, what’s your thoughts on the role
                  of B-Plans in this evolving venture reality?
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   6   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • Pando Daily reports A16Z would not be investing in international--
                  BRIC countries, but that’s where so many businesses are leaning
         • http://pandodaily.com/2012/08/09/sorry-marc-internet-rich-man-andreessen-is-not-launching-a-
                  new-china-fund/
         • At u$exy conference we heard MailChimp earns 60% of its revenue
           outside of US and Survey Monkey was finding fast growth in
           emerging markets
         • And here we are in Vancouver at the GROW Conference, where the
           valley gets out of its cave to use their passports
         Q:
                  What’s your view on international investments & approach to
                  executing out of The Valley?
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   7   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • Inside baseball discussion:
         • This evolution is introducing a new class of investors from the
           Crowd & Angels to new LPs
         • We see Unilever & Pepsi in Physic Ventures, Acquisitions/Acqui-
           hires, etc.--will throw to Turner/CNN & Zite panel later



         Q:
                  And, for the other panelists, other examples of Fortune 500 as a
                  new player in the evolution of Venture?

Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   8   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • As VCs seek to re/position in this Evolving reality, we’re hearing of
           new kinds of behaviors, practices and deals
         • For instance, Sequoia Scouts
         • http://pandodaily.com/2012/05/04/sequoia-confirms-existence-of-stealth-scout-program-whos-
                  next/




         Q:
                  Panel--any thoughts on this or other practices you’re hearing that
                  fit in this vein?
                  Sneaky or Stealthy?--transparency?
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   9   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Evolution of Venture
         • What about Technology?




         Q:
                  What kind of technologies and platforms are you tapping for
                  scale?


Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   10   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Close
         • Let’s go to the the audience for Q&A--anyone pitching their business
                  or running on will be shut down--so any legitimate questions please
                  raise your hands

         • If you liked these speakers thank them by following them on Twitter:




                                               @Jeff                  @DaveMcClure        @EthanKurz                     @MarkSilva

         • ...and join me in thanking with a hand now. Thanks guys.
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved                  11       CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
Thanks, Contact, Follow

         Hope you enjoyed the session. Thanks for participating & following.

         Mark Silva
         SVP Emerging Platforms
         Anthem Worldwide
         mark.silva@anthemww.com
         415-321-8904
         digital.anthemww.com
         @marksilva
         +realmarksilva on Skype & G+




Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved   12   CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES

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Evolution of Venture from GROW Conference 2012

  • 1. Text Evolving Venture Panel #GROWConf bit.ly/GROWConfVC 08.23.12
  • 2. Set-up • Our three panelists need little introduction, but if you’re not familiar with them, google or wiki their names, follow them on twitter to get up to speed • There’s an important url for you to check out--it’s bit.ly/GROWConfVC--note the caps. It has all the articles and news on this topic we’ll be referencing today • 3-Years of GROW Conference • In this short time we’ve seen a number of shifts in the composition, approach, behaviors, scale, location and players in Venture • In short you can say venture is evolving • I can’t think of a better range of participants and disrupters to lead us through this topic • For those watching via streaming or on YouTube, put on your headphones if you’re in a NSFW situation • BTW, let’s light up Twitter using the #GROWConf hashtag--this ADD Panel will be tracking your thoughts & we’ll use them to answer your questions • Dave, last week you posted your thoughts on the Evolution of Venture. Want to topline those and then we’ll unpack them as a panel? • http://500hats.com/VC-evolution-geeks-got-next Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 2 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 3. Evolution of Venture • $$, network/connections & Advice • Composition--from Financial to Operators • Non-investment headcount, resources and revenues into Fees Structure • http://bhorowitz.com/2012/01/31/why-has-andreessen-horowitz-raised-2-7b-in-3-years/ • http://bestengagingcommunities.com/2012/07/15/how-to-disrupt-the-venture-capital-industry/ Q: What do you bring to your investments? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 3 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 4. Evolution of Venture • Google Ventures' 3 FT statistics PhDs found you need 60-80 deals/ year for seed-stage investments to earn mean return of 25% validating what some pejoratively called “Spray & Pray” referring to Ron Conway’s investment style • http://venturebeat.com/2012/08/13/google-ventures-startup-lab/view-all/ • Andreesen Horowitz (A16Z) says they look at 1500 investments, make 600 demos to brands/dealmakers, etc. Q: What kind of seed volume do you do by month/year? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 4 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 5. Evolution of Venture • Dave, you made a few comments yesterday about VCs with a focus on culture--you said that sales & suits freak out developers so flip flops & hoodies could signify a cultural shift. • http://www.slideshare.net/dmc500hats/vc-revolution-geeks-got-next • http://www.geekwire.com/2012/dave-mcclure-rips-vcs-fing-arrogant-stupid-aholes/ Q: Ethan, residing inside of a legendary, incumbent fund and not owning a pair of jeans since highschool, want to talk about evolutions in culture you’re seeing? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 5 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 6. Evolution of Venture • Yossi Vardi compares business plans to sausages--if you know what’s in one, you won’t want to eat it. • http://venturebeat.com/2012/08/21/theres-only-so-many-times-you-can-fake-an-orgasm-10- nuggets-of-startup-wisdom-from-yossi-vardi Q: For all the start-ups in the room, what’s your thoughts on the role of B-Plans in this evolving venture reality? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 6 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 7. Evolution of Venture • Pando Daily reports A16Z would not be investing in international-- BRIC countries, but that’s where so many businesses are leaning • http://pandodaily.com/2012/08/09/sorry-marc-internet-rich-man-andreessen-is-not-launching-a- new-china-fund/ • At u$exy conference we heard MailChimp earns 60% of its revenue outside of US and Survey Monkey was finding fast growth in emerging markets • And here we are in Vancouver at the GROW Conference, where the valley gets out of its cave to use their passports Q: What’s your view on international investments & approach to executing out of The Valley? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 7 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 8. Evolution of Venture • Inside baseball discussion: • This evolution is introducing a new class of investors from the Crowd & Angels to new LPs • We see Unilever & Pepsi in Physic Ventures, Acquisitions/Acqui- hires, etc.--will throw to Turner/CNN & Zite panel later Q: And, for the other panelists, other examples of Fortune 500 as a new player in the evolution of Venture? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 8 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 9. Evolution of Venture • As VCs seek to re/position in this Evolving reality, we’re hearing of new kinds of behaviors, practices and deals • For instance, Sequoia Scouts • http://pandodaily.com/2012/05/04/sequoia-confirms-existence-of-stealth-scout-program-whos- next/ Q: Panel--any thoughts on this or other practices you’re hearing that fit in this vein? Sneaky or Stealthy?--transparency? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 9 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 10. Evolution of Venture • What about Technology? Q: What kind of technologies and platforms are you tapping for scale? Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 10 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 11. Close • Let’s go to the the audience for Q&A--anyone pitching their business or running on will be shut down--so any legitimate questions please raise your hands • If you liked these speakers thank them by following them on Twitter: @Jeff @DaveMcClure @EthanKurz @MarkSilva • ...and join me in thanking with a hand now. Thanks guys. Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 11 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES
  • 12. Thanks, Contact, Follow Hope you enjoyed the session. Thanks for participating & following. Mark Silva SVP Emerging Platforms Anthem Worldwide mark.silva@anthemww.com 415-321-8904 digital.anthemww.com @marksilva +realmarksilva on Skype & G+ Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved 12 CREATING COMPELLING AND CONSISTENT BRAND EXPERIENCES