Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com

1. Enchantment
The Art of Changing Hearts,
Guy Kawasaki
Monday, March 21, 2011

2. 1 Achieve Likability
Monday, March 21, 2011

3. “Pan Am” smile
Zygomatic
major muscle
Monday, March 21, 2011

4. Make a
Duchenne smile
Orbicularis
oculi muscle
Monday, March 21, 2011

5. Dress
for a tie
Monday, March 21, 2011

6. Under-dressing:
“I don’t
respect you”
Monday, March 21, 2011

7. Over-dressing:
“I am better
than you”
Monday, March 21, 2011

8. Equal-dressing:
“We’re peers”
Monday, March 21, 2011

9. Shake it
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
•Eye contact throughout
•Appropriate verbal greeting
•Duchenne smile
•Grip and firm squeeze
•Cool, dry, and moderately smooth hand
•Mid-point position between the two of you
•Medium level of vigor
•Two or three seconds
Monday, March 21, 2011

10. 2 Achieve
Trustworthiness
Monday, March 21, 2011

11. Trust others
Monday, March 21, 2011

12. Bake, don’t eat
Monday, March 21, 2011

13. Default
to
“yes”
Monday, March 21, 2011

14. 3 Get Ready
Monday, March 21, 2011

15. Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant
Monday, March 21, 2011

16. Make it short, sweet,
and swallowable
Monday, March 21, 2011

17. Conduct a
Monday, March 21, 2011

18. 4 Launch
Monday, March 21, 2011

19. Tell a story
Monday, March 21, 2011

20. Plant many seeds
Monday, March 21, 2011

21. Use salient points
Miles/gallon vs. Yearly costs
Monday, March 21, 2011

22. Use salient points
Miles/gallon vs. Yearly costs
Degrees vs. Heating costs
Monday, March 21, 2011

23. Use salient points
Miles/gallon vs. Yearly costs
Degrees vs. Heating costs
Number of
Gigabytes vs. songs
Monday, March 21, 2011

24. 5 Overcome
Monday, March 21, 2011

25. Provide social proof
Monday, March 21, 2011

26. Find a bright spot
Monday, March 21, 2011

27. Enchant all the influencers
Monday, March 21, 2011

28. Enchant all the influencers
Monday, March 21, 2011

29. Enchant all the influencers
Monday, March 21, 2011

30. Enchant all the influencers
Monday, March 21, 2011

31. Enchant all the influencers
Monday, March 21, 2011

32. Enchant all the influencers
Monday, March 21, 2011

33. 6 Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
Monday, March 21, 2011

34. Don’t use money
Monday, March 21, 2011

35. Don’t use money
Monday, March 21, 2011

36. Invoke reciprocation
Monday, March 21, 2011

37. Build an ecosystem
Monday, March 21, 2011

38. 7 Present
Monday, March 21, 2011

39. Customize the
Monday, March 21, 2011

40. Customize the
Monday, March 21, 2011

41. Sell your dream
iPhone ≠ $188 of parts + AT&T
Monday, March 21, 2011

42. 10 slides 10
Monday, March 21, 2011

43. 10 slides 10
20 minutes 20
Monday, March 21, 2011

44. 10 slides 10
20 minutes 20
30-point font This is 30
This is 20
This is 10
Monday, March 21, 2011

45. 8 Use Technology
Monday, March 21, 2011

46. Remove the
speed bumps
Monday, March 21, 2011

47. Provide value
Information
Insights
Assistance
Monday, March 21, 2011

48. Engage
Fast
Monday, March 21, 2011

49. Engage
Fast Many
Monday, March 21, 2011

50. Engage
Fast Many Often
Monday, March 21, 2011

51. 9 Enchant Up
Monday, March 21, 2011

52. Drop everything else
Monday, March 21, 2011

53. Prototype fast
Monday, March 21, 2011

54. Deliver bad news early
Monday, March 21, 2011

55. 10 Enchant Down
Monday, March 21, 2011

56. Provide MAP
Monday, March 21, 2011

57. Provide MAP
Mastery
Monday, March 21, 2011

58. Provide MAP
Mastery
Autonomy
Monday, March 21, 2011

59. Provide MAP
Mastery
Autonomy
Purpose
Monday, March 21, 2011

60. Empower action
Monday, March 21, 2011

61. Suck it up
Mike Rowe, Dirty Jobs
Monday, March 21, 2011

62. Monday, March 21, 2011

63. Monday, March 21, 2011

64. Monday, March 21, 2011

65. Enchantment
Slides by AnaFxFz.com
Copies from Gina@garage.com
Monday, March 21, 2011