Delivered this presentation at the iMedia Breakthrough Summit on Monday, 3/21/11. The sister video, which summarizes dozens of interviews with influential and smart people at South-by-Southwest (SXSWi), hel
10. Foursquare
& American
Express
• Austin, TX test
during SXSW
• Spend $5 get $5
• Option to
donate $1 for
$5 of spend
• Redemption
notification
arrives before
the Latte
12. Funding
an Idea
• Told it couldn’t
be done
• Informed of
inferior unit-
economics
• Over-sold in
first 30-days
• Buyers are
brand
collaborators &
$25
champions
$75
http://kck.st/ifapplemadewatches
$50
13. Small-
Batch
Makers
• Design idea in
CAD software
• Launched in
eStore with JIT
Printing/
manufacturing
• $5 million round
with USV
09/2010
14. Change Everything Interviews in iMovie
Telling a
story
• Captured “man-
on-the-street”
style videos at
SXSW to
accompany this
presentation
• Edited in iMovie
on iPad2
• Production to
distribution
Watch the video:
http://bit.ly/changeeverything
16. It’s That
Big
Social Gaming is
bigger than:
• UK in daily
participation
• US in monthly
audience
• eMail in time
spent
• Gaming
• 100mm in <7
weeks
17. Zynga and
7-11
• Impacted
nearly every
KPI in retail:
• Daypart
• Frequency
• Demographic
diversification
• Basket mix
• Favorability
21. Caring as
a business
function
Dell’s Social Media
Listening
Command Center
by the numbers:
• 7000 trained
• 50-person team
in Customer
Service
• Tracking ROI
22. Good for
$50
any age
Noah Hornick, a $1 $25
Palo Alto 8th-
grader decided to
do something to
improve things for
his GLBT friends.
He raised funds to
put on an Indie
Benefit Concert:
http://kck.st/itgetsindie
23. Refresh
for good
• Launched and
learned
• More votes than
last election
• Latest
developments
announced last
week at SXSW Shiv Singh & Panel
• Community http://bit.ly/pepsirfrsh
• Tie to sales
Bonin Bough & Panel
http://bit.ly/pepsirfrshbonin