This document discusses game changers in media and technology. It notes how hashtags amplified support and fundraising for various causes. It also discusses emerging trends like SOLOMO (social, local, mobile), everyone becoming a maker through sites like Kickstarter, and the gamification of various activities. Examples are given of companies finding success through caring about social and environmental issues. The document advocates for new rules in media that move away from winner-take-all approaches and embrace collaboration.
15. Fundin
g an
• Told it
couldn’t be
done
• Informed
of inferior
unit-
economics
• Over-sold
in first 30-
days
• Buyers are
http://kck.st/ifapplemadewatches
16. Fundin
g an
• Told it
couldn’t be
done
• Informed
of inferior
unit-
economics
• Over-sold
in first 30-
days
• Buyers are
http://kck.st/ifapplemadewatches
17. Fundin
g an
• Told it
couldn’t be
done
• Informed
of inferior
unit-
economics
• Over-sold
in first 30-
days
$25
• Buyers are
$75
http://kck.st/ifapplemadewatches
$50
19. Change Everything Interviews in iMovie
Telling
a story
• Captured
“man-on-
the-street”
style
videos at
SXSW to
accompany
this
presentatio
n
• Edited in
Watch the video:
http://bit.ly/changeeverything
27. Good
$50
for any
Noah $1 $25
Hornick, a
Palo Alto
8th-grader
decided to
do
something to
improve
things for
http://kck.st/itgetsindie
28. Good
$50
for any
Noah $1 $25
Hornick, a
Palo Alto
8th-grader
decided to
do
something to
improve
things for
http://kck.st/itgetsindie
29. Refres
h for
• Launched
and
learned
• More votes
than last
election
• Latest
developme Shiv Singh & Panel
nts http://bit.ly/pepsirfrsh
announced
Bonin Bough & Panel
http://bit.ly/pepsirfrshbonin