5 predictions for 2015. Digital and Marketing trends and predictions. Future is already here. And it’s not what we expected.

1. 5predictions for 2015
Markus Nieminen, creative & strategist, dynamo&son

2. The future is
already here
5 PREDICTIONS
And it’s not what we expected.

3. Pay
to play
1.
Facebook is putting an end to free ride
and other social networks follow the lead.
5 PREDICTIONS

4. Passion gets
overrated
2.
Passion dominates the discussions about work culture.
2015 actions will speak louder than words.
5 PREDICTIONS

5. Immersive
advertising
3.
The distinction between reality and fantasy starts to fade as
immersive advertising arrives to our lives.
5 PREDICTIONS

6. Thinking like
a publisher
4.
Think like a publisher, not an advertiser.
Instead “Big” idea brands need to create and publish “Long” ideas.
5 PREDICTIONS

7. Personalized
marketing
5.
Social media listening, leveraging big data, and responding fast to
changing customer wants will be key to personal marketing.
5 PREDICTIONS

8. Thank you
Markus Nieminen, creative & strategist, partner
+358 40 5686 129, dynamo&son