There is a pervasive need for business to modernize the customer experience, act faster, automate processes, mobilize operations and optimize a supply chain. Digital Business Platform is the answer to today’s rising customer expectations and rapid technology innovations

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Smartwave digitalization
platform
Tailored operation excellence for your business processes, not software

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AGENDA
What we want to say
Meet the Team
The team behind the scenes
About Us
“People don’t buy what you do they
buy why you do it” Simon Sinik
Problems and
Solutions
Bridge between old and new, fast
time to market
Business Plan
How we plan to do it
Projections
Where will we end up

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ABOUT US
Digitalization knocking - we opened the door
There is a pervasive need for business to modernize the
customer experience, act faster, automate processes, mobilize
operations and optimize a supply chain. Digital Business
Platform is the answer to today’s rising customer expectations
and rapid technology innovations

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DIGITAL FINGERPRINT
Smartwave solution
Our mission is to deliver modern business processes software for companies of any size. We want to become the
connection point between our customers and their partners, clients as well as employees and empower all of them to be
more collaborative and efficient while less dependent on IT. The final goal is to lead them to the highest level of flexibility in
their business.

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Inspired by the digitalization and quantification of the modern
workforce, Smartwave seeks to empower businesses with an end-
user focused operational intelligence solution. Smartwave is a
promising startup with its new groundbreaking platform for building
digital business, which enables business modernization, integration
of anything, customer growth and partner expansion.
Founded in 2014, Smartwave began with the goal of showing
companies the way to a lean, modern, and effective way of doing
business in the new digital age. We are a company of people
dedicated to deliver the best-valued digital transformation of business
of our amazing partners & customers without them having the
complex IT knowledge.
Company is made up of a team of senior partners who left the major
fin-tech and banking companies in 2014 and 2015. They brought in-
depth consulting, experience, design, development, management
and implementation of large Business-IT solutions for financial,
telecommunications, retail, utilities, FMCG, banking and e-commerce
businesses.
WHO WE ARE
What we stand for

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As simple as it can be
One size fits all – Create a solution that can be at
enterprise level as well as for SOHO segment1
Allow companies to digitalize their value chain
within days instead of years
Cover major issues of handling products,
segments and prices
Allow simple change due to regulation changes
Allow automated decisions and increase efficiency
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3
4
5
KEEP IT SMART AND SIMPLE

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Our commitment
Smartwave is the most popular all-in-one suite: intelligent Business Process
Management (iBPMS) suite, Adaptable Case Management (ACM), Business rule
engine (BRM), Business Activity Monitoring (BAM), Master Data Management
(MDM) with social collaboration and beautiful omni-channel experience including
segmentation, value based pricing with the best industry-specific solutions designed
to speed up performance on the cloud or on premises.
“IF YOU
CAN
DREAM
IT YOU
CAN
ACHIEVE
IT”
Smartwave

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MEET OUR TEAM
Business is about people
Smartwave is all about creating new value.
We're passionate about what we do, we have fun, and we trust
each other while we work hard. We left our comfortable
positions in corporations to create new value by offering to the
market a new platform for the new digital era.

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Smartwave is a team of experienced professionals who worked in the leading it companies, consultancies, banks and telecoms, on the
market, and also in renown IT companies which specialize in developing software for the financial and telecommunications sector. The
team behind the company follows the same ideology that created Smartwave.
MEET OUR DEDICATED TEAM
We don't get a chance to do that many things in our lives, and every one should be really excellent
Milan Škorić, Msc
Chef Architect
—
State of the art Software
architect and guru of our
team, cofounder
Aleksandar
Radoičić, MBA
CTO
—
Development lead,
cofounder
Nikola Mirčić, MSc
CMO
—
Experienced sales and
marketing professional
and certified Gustav Kaser
trainer, shareholder
Marko Marković,
MBA
—
Expereinced top
executive with proven
track in management
and consulting, coowner
Ivana Višnjić,
MBA
Business delivery lead
—
Experienced financial
and controling expert,
shareholder
Dejan Petrović,
MSc
COO
—
Experienced developer
and operations manager,
cofounder
You Can Be Part
Of Team
—
Join Us

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PROBLEM & SOLUTION
Digitalization needs systematic approach
We have created a platform that gives the opportunity for
companies of any size and industry to digitalize their business
model. We took into account all major drivers of digitalization
and we built our platform to serve achieving fast time to market
digitalization and bridge between the new and the old.

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Companies need way to transform their business model and IT system fast and with acceptable cost. Failing to jump on
the wave will definettely reduce their posibility to survive.
NEED FOR SPEED IS A MUST
To reach up customers needs everyone needs a Ferrari
Digitalization requires
new business model
Due to global trends and drivers
for digitalization companies
must invest into new IT systems
to cover the need. For SOHO
and SME this invesment is huge
while Enterprises are fighting
with legacy systems

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DIGITALIZATION IS COMPLEX
The digital era is requesting change in several key aspects of the business model
The digitalization drivers are changing the perspective of the businesses worldwide. While keeping the pace with digital
transformation the main stream business needs to be stable, therefore holistic approach is needed
Increasing
competitive
intensity
Rising
customer
expectations
Shifting
channel
dynamics
Diversifying
customer
profiles
Increased
ability to
leverage
(big) data

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Diversifying
customer
profiles
Increasing
competitive
intensity
Shifting channel
dynamics
Rising customer
expectations
Increased ability
to leverage (big)
data
Proposition
management
Marketing
Distribution &
Sales
Activation
&/Or Delivery
Market analysis
Customer
service/
Lifecycle
management
Operations
Understand
individual
customer
behavior
Develop
perceived made-
to-measure &
customizable
propositions
Tailor marketing
campaigns using
micro-
segmentation
Create
easy-to-use &
personalized
sales channels
Individualize risk
profiles &
streamline
processes
Align service to
diversified
customer
segments
Organize
operations in line
with customer
value
Understand
customer needs
& expectations
Enable outside-in
product
development &
engage customers
Create digital
engagement &
ask customers for
feedback
Develop easy-to-
use 24/7
purchasing
possibilities
Guarantee the
“perfect start”
Personalize
relationship &
pro-actively
provide relevant
service
Organize
processes in line
with customer
expectations
Analyse all
dimensions of
competitive
landscape
Develop
differentiated
more digital
brand
positioning
Develop multi-
source online
lead generation
Optimize online
conversion &
dynamic pricing
Assess future
potential value &
prioritize
accordingly
Focus on
future potential
customer value
Balance need for
differentiation &
cost-efficiency
Understand where
& how to interact
with customers
Create
propositions in
line with channel
developments
Ensure consistent
omni-channel
presence
Ensure a digitally
centred sales
channel strategy
Facilitate
omni-channel
activation
process
Develop omni-
channel service
environment &
facilitate self-
service
Build omni-
channel operating
model
Synthesize &
analyse enriched
market data
Use multi-
sources data sets
& advance
analytics for
propositions
Base marketing
efforts on
customer &
profitability data
Real-time
monitoring of
sales
developments
Collect data &
assess value of
customers
Anticipate
service needs
based on analytics
Use data to select
areas for cost
optimization or
investments
Illustrative
DIRECT IMPACT ON VALUE CHAIN
In order to digitalize you need to take number of actions across your value chain

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THE REAL PROBLEM IS HOW
Whether you are Enterprise or a small company digitalization requests a lot of time and money
“How to digitalize
at low cost and
maintain the
system stability
The new business ecosystem is putting in front of all enterprises no matter the size and industry the same questions:
• How to offer unique products/services to different segments and gain most value from every customer
• How to approach the customers on all channels available on the same way or translated how to be Omni channel
• How to integrate all participants in the process
• Can we integrate suppliers in our value chain in order to reduce the costs and increase efficiency
• What service providers can I use to outsource/minimalize costs or pay only what I use
• Can I have flexible business models to integrate with partners/jv s
• How to compete against competitors and be as fast on the market as I can be

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OUR PLATFORM IS THE SOLUTION
By unifying the approach we have developed the balanced solution
Real time automatic decisions
Business rules engine (BRE)Business modeling system
Intelligent Business Process
Management Suite (iBMPS)
Business and performance KPI s
Insight
Document mgmt. made easy
Document management
Enterprise data culture
Products, Parties
Omni channel experience
Front end system
Customer centric sales
Sales system
Smart pricing and segmentation
Price and segmentation
management
Products, Parties

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Enterprises are gaining a bridge between legacy systems
and a new digitalized frontline. From the perspective of
enterprise our solution increases time to market and keeps
robust back office
Small office and Home office will digitalize their simple
processes in couple simple steps, or by choosing templates
that are ready to go
SME s will be able to approach new markets new customers
and digitalize the business model by fully implementing their
processes as their main IT system
DIGITALIZE BY PROCESS DESIGN
SOHO, SMEs and Enterprises all around same solution just different implementation
Smartwave is your strategic partner for transforming business into an excellent digital experience! If you are not technologically able
but you have business knowledge, we can help you define and implement digitalization of your business in the most simple way. We
have a platform which enables easy creation of business solutions for the new digital era. It supports existing business processes but
it is ready for the new digitalized processes that never existed before

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OUR PRODUCTS
We have packed our products by segment needs
Our services are offered as assembled platform of several
modules/services that are used in two major roles: modelers
and consumers. Both in enterprise (private cloud) or our cloud
offered on Azure for SME s and SOHO.

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OUR SERVICES
Our services are made for business owners
Graphical process designer
Tool developed for full modeling of business
processes based on simple user interface and BPMN
2.0 standard.
GUI designer
Intuitive and simple to use GUI designer where you
can customize the look of your future application.
Different objects for different devices can be defined.
Process orchestration service
When you design your process and define your GUI
the orchestration engine will make it available for the
end users by presenting forms defined for different
roles based on metadata structures.
Teams and roles
Assigning process steps to different roles. The tool
also allows creation of teams of the same role so that
the tasks can be distributed over the team.
Decision making tool
Graphical designer for automation of decisions to be
made during the process. Powerful tool to increase
efficiency and control process steps based on
decisions.
Performance and KPI s
Measure everything. All KPI that are part of the
process are measurable. You can find bottlenecks,
improve your performance and efficiency
Process interpreter service for collaboration
Creates flow of the process that needs to flow through
different roles whether in house or partners outside
our company including our customers
Client and segment management
Segmentation is crucial in todays business models.
With this tool you can customize products, processes
and journeys for different segments of customers
Document management tool
Document designer that allows easy to use graphical
tool to drag and drop bookmarks that need to be
printed from the process.
Product catalogue and price editor
Products defined as in printed catalogue, not like back
office codes. Pricing defined for segment product and
customer, fully customizable.

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SCHEDULE YOUR LIVE DEMO TODAY
We are ready to solve one of your “pains” in live demo
As you can see on this mockup created with live app the design and GUI is fully web based, html 5 standard with high level of
technological details that are creating a state of the art user experience and ergonomic usage. We will be more than happy to show
you how this works at our or your premises based on your request

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DEVICE AGNOSTIC FOR ALL OS
Write here your great subtitle

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IN THE CLOUD OR ON PREMISES
We plan to launch cloud PaaS as well as for Enterprise implementations through our partners
The full package will be available for all segments and the plans offered are
best fitting the needs of specific segment and industry. The cloud Community
and Professional plans are constructed for SMEs while dedicated price has to
be estimated for Enterprise segment.

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PROCESS AND APP STORE
Apps and process templates available within selected plans
Employee
training
process
Complaints
handling
process
Consumption
loan origination
and approval
New employee
recruiting
Purchase
order process

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PROJECTIONS
Sustainable by 2017
There is around 200 million registered companies in the world.
While we are going to be present on worldwide market we
have also examined the Serbian market with 350 k registered
companies most SME. 8000 world companies exceeds 1 bln $
revenues. We are going to tackle only small portion of their IT
spent.

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MARKET VALIDATION
Is there a space for revenue generation
250 million
Number of registered companies worldwide. 350.000
companies registered solely in Serbia. With this size it is
obvious the space is there.
5 billion on BPM
While our platform is not only BPM it is likely that most of
our first movers will recognize it as BPM and therefore this
number is relevant estimation of the market.

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MARKET size
Within 5 years only by acquiring 0,1% of the market we can reach 300M revenues
250 M 250.000 300 M $
0,1%
$ 100
avg/month

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BRAKE EVEN IN 2016
Positive EBITDA in the first year since 2015 was development year
(100,000,000.00)
(50,000,000.00)
-
50,000,000.00
100,000,000.00
150,000,000.00
200,000,000.00
250,000,000.00
2016 2017 2018 2019 2020
Costs were estimated based on intensive marketing investment and limited
scaling of the team since we plan to implement through partners.
Of revenues coming from SME (cloud) and 50% from
Enterprise partnerships
50%

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Business model
PaaS and Partnering
Two basic revenue streams – First resellers in the form of
System integrators and Consultants and second Cloud
services directly to end users SME s. Strict rule to develop
partnerships only with best industry knowledge leads.

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PaaS
First Deals SW
Partnering
Start
Smartwave
Private
System integrators
Consultancies
As we already have couple of deals in the pipeline we are going to go through the implementations of those first one on our own since POC and
quality assurance for the first implementations is crucial. On phase 2 we are going to launch PaaS (cloud) Smartwave platform for SME s and SOHO
while in the same time we are going to partner with 2 types of companies - Consultancies and System Integrators. This way we are not going to
cannibalize our own partners with direct sales.
HOW WE ARE GOING TO SELL
Per industry or/and geography

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COMPETITORS COMPARISSON
We are competing against big names however we do have our competitive advantages
Our platform is holistic and has an digitalization vs
BPM approach as prime
Cost to serve is by far cheaper than competitors
Technology wise we are on the same level
Innovative tools rounding the solution as superior and
all in one vs competition
Serbia as origin of the company however to be
mitigated by London based office
Potential shortage of developers in the future due to
high market demand…
The competition is not the same on Enterprise and SMS segment. On enterprise the biggest barrier is the amount of investment already made by big
players. However they are lagging time on catching the wave of digitalization. No more big and small tech companies just innovative and not. On SME
main advantage is again holistic approach – all in one product for SME s.

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STAY CONNECTED
We are always opened for new contacts
Smartwave doo
Europe
157, Bul. Arsenija Carnojevica
11070 Belgrade, Serbia
P: (+381) 11.354.2864
CET UTC +1:00
Email: info@smartwave.rs
aleksandar.radoicic@smartwave.rs
dejan.petrovic@smartwave.rs
milan.skoric@smartwave.rs
Address
Contact Info