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14 / 04 / 2013 / Студия МартДизайн®
широта 54° 99’n / долгота 82° 90’e
martdesign.ru
М аған а лқындыр
әдемі
1 / 38
СЧАСТЬЕИщем
решение
Изучаем
клиента
• Интервью
• Установки
• Визуальный бриф
• Конкурентная среда
• Главное — люди
• Мозговые штурмы
• Инспирейшн
• Наброски и концепции
• Презентации и согласо-
вания
Изучаем
окружение
2 / 38
Сибирский молл
изучаем конкурентов
3 / 38
Сибирский молл
изучаем конкурентов
Цветовое окружение
4 / 38
Сибирский молл
изучаем конкурентов
Цветовая карта
Спасибо, Петя!
MEGA
Аура
Аура
MEGA
MEGA
Ройял Парк
Ройял Парк
Сан Сити
Сан Сити
Сан Сити
Сан Сити
Ройял Парк
MEGA
5 / 38
Изучаем среду
изучаем аудиторию
М Ж 50 50
6 / 38
Изучаем среду
изучаем аудиторию
Люди существуют среди вещей
7 / 38
Формальные брифы не работают.
Личная беседа дает более точное
представление о задачах проекта.
Оригинальные вопросы приводят
к интересным ответам.
Изучаем клиента
Интервью
8 / 38
Яркий
«Свойский»
Домашний
Комфортный
Меняющийся
Легкий
Сибирский молл
эмоциональные установки
9 / 38
Сибирский молл
визуальный бриф
10 / 38
CN.ru
изучаем конкурентов
11 / 38
Цветовая карта
ivi.ru
tvigle
hulu
imhonet
TVzavr
zoomby
CN.ru
изучаем конкурентов
12 / 38
Alawar
изучаем конкурентов
13 / 38
Alawar
изучаем конкурентов
Цветовая карта
iWin
iWin iWin
Spill games
Chilingo
Zingo
Big Fish
Big Fish
G5
14 / 38
Развлечения
Простые формы
Динамичный
Многогранный
Неформальный
Водная стихия
Молодой
Alawar
эмоциональные установки
15 / 38
Alawar
визуальный бриф
16 / 38
Ищем решение
Разрабатываем концепции
17 / 38
Ищем решение
Показываем клиенту
18 / 38
Ищем решение
Показываем клиенту
19 / 38
20 / 38
21 / 38
22 / 38
23 / 38
24 / 38
25 / 38
26 / 38
27 / 38
28 / 38
29 / 38
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34 / 38
35 / 38
36 / 38
37 / 38
3 8
в о пр о с ы ?
СПАСИБО
martdesign.ru

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