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Как достичь взаимопонимания между клиентом и студией
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Презентация с первой встречи #задизайн, организованной Студией МартДизайн
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Как достичь взаимопонимания между клиентом и студией
1.
14 / 04
/ 2013 / Студия МартДизайн® широта 54° 99’n / долгота 82° 90’e martdesign.ru М аған а лқындыр әдемі 1 / 38
2.
СЧАСТЬЕИщем решение Изучаем клиента • Интервью • Установки •
Визуальный бриф • Конкурентная среда • Главное — люди • Мозговые штурмы • Инспирейшн • Наброски и концепции • Презентации и согласо- вания Изучаем окружение 2 / 38
3.
Сибирский молл изучаем конкурентов 3
/ 38
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Сибирский молл изучаем конкурентов Цветовое
окружение 4 / 38
5.
Сибирский молл изучаем конкурентов Цветовая
карта Спасибо, Петя! MEGA Аура Аура MEGA MEGA Ройял Парк Ройял Парк Сан Сити Сан Сити Сан Сити Сан Сити Ройял Парк MEGA 5 / 38
6.
Изучаем среду изучаем аудиторию М
Ж 50 50 6 / 38
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Изучаем среду изучаем аудиторию Люди
существуют среди вещей 7 / 38
8.
Формальные брифы не
работают. Личная беседа дает более точное представление о задачах проекта. Оригинальные вопросы приводят к интересным ответам. Изучаем клиента Интервью 8 / 38
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Яркий «Свойский» Домашний Комфортный Меняющийся Легкий Сибирский молл эмоциональные установки 9
/ 38
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Сибирский молл визуальный бриф 10
/ 38
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CN.ru изучаем конкурентов 11 /
38
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Цветовая карта ivi.ru tvigle hulu imhonet TVzavr zoomby CN.ru изучаем конкурентов 12
/ 38
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Alawar изучаем конкурентов 13 /
38
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Alawar изучаем конкурентов Цветовая карта iWin iWin
iWin Spill games Chilingo Zingo Big Fish Big Fish G5 14 / 38
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Развлечения Простые формы Динамичный Многогранный Неформальный Водная стихия Молодой Alawar эмоциональные
установки 15 / 38
16.
Alawar визуальный бриф 16 /
38
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Ищем решение Разрабатываем концепции 17
/ 38
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Ищем решение Показываем клиенту 18
/ 38
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/ 38
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