1. Lyrics Planning
{
Jessie Ware- Running
Martelle Kumar
In my music video I am planning to use the song
Running By Jessie Ware I want to produce a video
that will help show the audience who my artist is.
With this in mind I will be making a montage of
performance acting.

2. Your words alone
Could drive me to a thousand tears
All the same words
That kept me here for all the years
This section would be mainly performance however I think I
could use the beginning for exposition as well. Establishing
location would be good because it is used in
I would like the actors body movements to be quiet tight and
together whilst also bobbing showing comfort and rhythm.

3. I’m lost again, it’s happening
When you’re around I just go weak
All I wanna know, is it mutual
Then I never want to leave
Then I’m ready to run, ready to fall
Think I’m ready to lose it all
And I’m ready to run, ready to fall
Think I’m ready to lose it all
The lyrics lose it all show that there's no fear and the character is desperate for
love so for this sections I would like to show the artist taking some kind of risk
either standing somewhere dangerous or doing something mischievous. Due to
my genre I feel as if the crime isn't a fitting conventions so I will find a location
that is risky

4. Keep me running, you keep me running
Keep me running, you keep me running
Keep me running, you keep me running
Keep me running, you keep me running
You keep me..
Keep me running
Oooh..
For this part I would like to get either the artist or a
animal to run and keep on rewinding them to
symbolise the predicament the artist is in(wanting to
fall in love but the partner scared )

5. Ohh, would you hold my hand like the air was so
gently here
Never give up, never give up
Ohh, would you pull me close so nobody knows
we’re there
No one can find us
I want this to be a close up on the actors face looking directly into
the lens as if the audience members are in a relationship with her.
This eye contact shows the actors desperation. The plea to the
audience show the artist vulnerability
Also showing her face help to create fan base.

6. I’m lost again, it’s happening
When you’re around I just go weak
All I wanna know, is it mutual
Then I never want to leave
Then I’m ready to run, ready to fall
Think I’m ready to lose it all
And I’m ready to run, ready to fall
Think I’m ready to lose it all
This repeating verse helps to show show no change. This will
help make the audience sympathize with the actor

7. Keep me running, you keep me running
Keep me running, you keep me running
Keep me running, you keep me running
Keep me running, you keep me running
You keep me..
Keep me running
Keep me running
Keep me running
I would like to show some more of the location for this chorus and every
other line show the artist singing the lines. This will help to reflects the
mood of song

8. And I’m lost again, it keeps happening
But when I’m around you, when I’m around you
I just go weak
All I wanna know, is it mutual
Am I’m ready to run, am I ready to fall
I think I’m ready just to lose it all
This final verse is the biggest plea for
love. So I either want to show eye conact
with the audience or the setting with a
few shots of the artist alone