Innovation in crowded travel industry is not that simple. This is a fresh idea for trips for single travellers wich can be started as a small budget but offers great opportunities and cooperations with dating portals, media, etc.

1. Go Travel
Trips for single people
Love is all over the world the world. Travel and find.
Jenny, Veronika and Silvia

2. WHAT ARE THE NEEDS OF
THE MARKET ? WHAT DO
PEOPLE EXPECT ?
 Trends of travelling:
 short trips, public holidays, classic holidays
 Favorite Destination:
 Spain, France, Benelux,
 Eastern Europe is increasing
(not expensive, parties)
 Problems: Travelling alone – With who ?

3.  Singles in Europe: 20-30%
 Love websites – increasing
 e.g. Meetic had 20 million of subscribers
in 2007 in Europe
 Adopteunmec knew a growth of 217%
in 2007
FACTS - Singles

4. WHAT IS OUR
SOLUTION?
Organized trips for single people
 trips for 15-20 people in Europe
(at the beginning Austria, Slovakia, Czech Republic )
 Special activities during the trips (climbing by teams,
parties) to assist the meetings and have fun
 Specialization by age, countries, regions,
preferences...
 cca 4 trips per month
 Partnerships with Adopteunmec, Meetic and
Erapp…

5. WHY CAN WE DO THAT ?
 Practice in organization of trips
 Relationship in abroad
 Only add special activities + cooperation with social
media
 we are young => know the young people expectations
 Not hard to recognize the Singels needs

6. RISKS :
Competitors
implement it
before
Love sites want
to do it by
themselves
Too expensive to
implement
Lovesites
are not
interested
in it
We don’t
succeed in
finding
special
activities
People are not
interested
P
r
o
b
a
b
i
l
i
t
y
---------------------------------------------------- Danger
Why not ?

7. COSTS
COSTS
SN-Social Networks 2 000EUR
Regular Payments to SN 5%of every sale
Adds (online+offline) 3 000
EUR/month (depends on
development)
Courses 200EUR/course per group
EXPECTATIONS
Frequency of trip 4per month
People in group 20
Additional cost of 1 current trip 40(3200/4/20)
Average Increase of current price 70EUR
Agressive strategy 5 000 EUR per country
In all countries 15 000 EUR at the same time

8. PLAN
Market
2015 – CZ+SK, Austria, Hungary
2016 – Germany, France, Benelux
2017 – new offer – longer trip for fresh lovers, holidays focused to check the partner´s
characteristics (maybe start already in 2016 or in case of competitor´s fight)
Marketing Strategy
2015
1/2 half of year = agressive – to use opportunity be first on market
2/2 half of year = focus only the most useful propagation (social media, love website)
2016
- depends on development in year 2015, in case of new countries - similar strategy
- try to keep the clients and loyalty (not loss customer in case of first dissappointment)
Finance
2015
1/2 half of year - the same profit rate as in case of current offered trips = 20%
2/2 half of year – adjust price – slightly increase or decrease
2016 – depends on result in year 2016, price/profit diversification based on specialization of trip
(young people, middle age people, country, etc...)
Profitability – guaranted by current offered trip,
in case of low interest – possibility to combine trips /travel cotst, only programme will be different)

9. To be known:
 ADDs
 Love website (also application for direct order)
 Social media (Facebook, Twitter, etc)
 Website (Daily News, Sport, Popular Press)
 Billboard, press
 Participation on public events – e.g. as sponsor of price, in tombola
 Focused on University parties, Job Events
 Cooperation with Erasmus and foreigner´s group
 20% sale for next trip – in case of recommodation
 Regular Survey of attendants
 General Survey (e.g. in Universities)

10. EXAMPLE OF A TRIP
 Trips for 20-27 years old people
 In Czech Republic - Prague
 One prolonged weekend
Programme:
 Departure from Bratislava at 6pm , arrival at 10pm
 Friday night : Meeting party (Klub Lavka), night in hostel
 Saturday: sightseeing in Prague, focus on curiousities, evening – logic
games/bowling/cooking/sport/beer tasting
 Sunday: free morning, afternoon : Crazy Spa, evening : dinner together
and bar, night in hotel
 Monday: free morning, lunch, afternoon: body paint by teams, kart and
visiting the city center by segway, creation of activity depends on
preferences ... Departure at 8pm

11. Thank you
for your attention!