This document discusses various topics related to sustainable development, innovation, and business development. It covers trends in society and business like globalization, sustainability, and consumer power. Examples are provided of potential areas for sustainable business development, including biobased materials, processes, and services. Business case development and the challenges of starting new businesses or developing new markets are also addressed.

1. Sustainable development, Innovation/Business development Dr. Thea van Kemenade februari 2010 'Strenge milieunormen bij APK-keuring' Uitgegeven:2 februari 2010 Minder pesticiden in China, jan 2010 Biobased Economy DSM invests in development of bio-based materials in China March 2009

4. General Topics: Knowledge Push or Product Pull? Knowledge Development Product development New Knowledge Curiosity driven New products Product orientation: Pull Knowledge orientation: Push Desired Specifications Industrial Partners

5. Product Push or Market Pull? Product Development Market development New products New markets Market orientation: Pull Product orientation: Push Acquisition Sales

6. Knowledge intensive businesses: How to bridge the Gap? market product knowledge

12. Trends in Business Market landscape 21st century Organizational Ecocycle Emergent Action Constrained Action 5 Charismatic leadership 1 Strategic management Hurst 1995 6 Creative network 7 Choice 8 Entrepreneurial action 2 Conservation 3 Crisis 4 Confusion Rational Action

23. High-performance polymers Engineering plastics Commodities Fibre Reinforced Composites: Polymer Commodities with quality of Engineering plastics PI PAI PSU LCP PEEK LDPE HDPE PP PS PVC PA 6 ABS SMA SAN POM PBT PC PA 4,6 PA 6,6 PET

42. How to “sell” innovation?