1. see
think
wonder

2. Awareness rules?

3. The bigger
the better?

9. Future… …was!

10. Flattening world
information access
isn’t restricted
anymore

11. The cast of
mouth and
ear has
changed

12. wait and see?

13. by the way:
the majority of
Titanic victims
were healthy

14. Handling
the future

15. Who is the
real star?

18. Online already left
the bedrooms

19. Experience

20. Worlds
merge

21. only a
machine?

22. Success – a question of access

23. myspace
is not
your space!

24. Connection
shift

25. Content is King?
=
Context is King!

26. Future mobile
devices will
become the
better fingerprint

27. Word of Mouth…

28. …meets
Word of
Mouse

29. If you don‘t have a strategy,
any campaign can take you there

30. Media organisations have learned how to buy
sausage and bread for the cheapest price,...
...they haven‘t learned how
to create great tasting hot-dogs

31. Think outside
the box

32. Before you speak,
make sure that
what you say
is better
than silence

33. Remark: from near you will read “love”, from distance you will read “hate” (think about it)

34. Format or message minded?

35. Traditional advertising
is buying time,
new advertising
is about
creating time

37. Rethink

38. It won’t
be easy

39. We live
a life
in beta

40. fail fast, learn fast, fix fast

42. thnx & thnk
contact: martin@roundhead.de