Given to a group of USNGE education counselors from China describing the history and current landscape of the relationship between Chinese students and parents and U.S. colleges and universities.

3. A BRIEF HISTORY OF THE
LAST 25 YEARS
•GRADUATE HEAVY IN THE 90’S
•RISE OF THE UNDERGRADUATES 00’S
•PEAKS AND VALLEYS IN THE 10’S

4. ATTRACTIVENESS OF US COLLEGES
•TOP QUALITY PROGRAMS
•CAMPUS LIFE
•WELCOMING ATTITUDES
•TRADITION OF CHINESE PRESENCE
•CHINESE DIASPORA

5. CHALLENGES IN
RECENT YEARS
•OVER-SATURATION AT LARGER
PUBLIC INSTITUTIONS
•SAFETY CONCERNS
•ACADEMIC ENGAGEMENT

6. CAMPUS REACTIONS
•CHINA-BASED OFFICES
•EXPANDED DIRECT RECRUITMENT –
STAFF AND ALUMNI
•AGENT/ADVISER NETWORK
GROWTH
•ON-CAMPUS SERVICES
•ACCEPTING GAOKAO RESULTS

7. UNCERTAINTY
•VISAS RENEWALS FOR STEM
•WAR OF WORDS, TRADE WARS, TIT-FOR-TAT
•WHAT WORKS BEST IN TERMS OF MESSAGING

9. HOPE FOR THE FUTURE
•STRONG APPETITE FOR LEARNING
ENGLISH FROM AN EARLY AGE
•STRONG DESIRE FOR
INTERNATIONAL DEGREES
•MULTI-GENERATIONAL SUPPORT
FOR STUDY ABROAD

10. QUESTIONS?
• MARTY BENNETT, PRESIDENT
SMIE CONSULTING LLC
• MARTY.BENNETT@SMIECONSULTING.ORG