CUSTOMERLOYALTY ISOVERRATED
By A.G. Lafley and Roger L. Martin
From Harvard Business Review, January-February 2017
We look at what really motivates customers to choose one product over another: It’s habit—not, as so many assume, allure or loyalty.
2. By A.G. Lafley and
Roger L. Martin
Harvard Business Review,
January-February 2017
We look at what really motivates customers to choose one product over
another: It’s habit—not, as so many assume, allure or loyalty.