1.
How to run a
great charity
blog with
Drupal
Mary Mitchell, Content Strategist.
@whitefuse
@mary_mitch

2.
What’s your burning
question?

3.
● Learn from each other
● Walk away with practical resources
● Increase confidence in strategy and
planning
● Increased knowledge of tools and
programmes to make life easier!
● Increased confidence in writing posts

4.
bit.ly/whitefusetraining

5.
PLAN

6.
1. What are your objectives?
plan

7.
● Increase the number of
volunteering enquiries
● Increase the number of
individual donors
● Challenge stereotypes
about people with
disabilities
plan

8.
1. What are your blog
objectives?
2. How will you achieve them
(tactics)?
3. How will you measure
success (KPIs)?
plan

9.
plan

10.
plan

11.
RESEARCH

12.
Think about process
management.
research

13.
research

14.
Read other blogs :-)
research

15.
research

16.
Save your ideas
research

17.
Choose your keywords
research

18.
Get your team on board
research

19.
WRITE

20.
Write for your audience
write

21.
Keep your goals in mind
write

22.
Include unique voices and
perspectives
write

23.
Think about tone of voice
If your organisation was a person, what would
he/she be like? How would you want them to
be perceived?
write

24.
Use subheadings
Only 20-28% of text on a web page is read.
write

25.
Front-load your information
write

26.
UPLOAD

27.
METADATA
upload

28.
LINK LINK LINK
upload

29.
(Meta)Description
160 characters. Appears in search results.
upload

30.
Summary
Used by the blog home page.
upload

31.
Categories & tagging
Useful for SEO and also for readers!
upload

32.
IMAGES
upload

33.
● Creative Commons License
● Free images
(Wikimedia/Flickr)
● Paid images (Stock photos)
upload

34.
Back to objectives
● What are your calls to
action?
● What is your intended user
journey?
upload

35.
PROMOTE

36.
On-page sharing
● Add This
● Share buttons
● Ask for a share!
promote

37.
But remember user
experience….
promote

38.
Promotion through social
● Multiple tweet texts
● Schedule
● Monitor and engage with
conversations
(Ask others to link to it)
promote

39.
MEASURE

40.
WHY MEASURE?
measure

41.
WHAT TO MEASURE?
measure

42.
● Overall blog visits
● Unique visitors
● Traffic sources
● Top posts
● Average post views
● Inbound links
measure

43.
WHY MEASURE?
measure

44.
8 Strategic Blog
Questions

45.
Twitter / @mary_mitch / @whitefuse
Email / m.mitchell@whitefusemedia.com