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How to run a 
great charity 
blog with 
Drupal 
Mary Mitchell, Content Strategist. 
@whitefuse 
@mary_mitch
What’s your burning 
question?
● Learn from each other 
● Walk away with practical resources 
● Increase confidence in strategy and 
planning 
● Increase...
bit.ly/whitefusetraining
PLAN
1. What are your objectives? 
plan
● Increase the number of 
volunteering enquiries 
● Increase the number of 
individual donors 
● Challenge stereotypes 
ab...
1. What are your blog 
objectives? 
2. How will you achieve them 
(tactics)? 
3. How will you measure 
success (KPIs)? 
pl...
plan
plan
RESEARCH
Think about process 
management. 
research
research
Read other blogs :-) 
research
research
Save your ideas 
research
Choose your keywords 
research
Get your team on board 
research
WRITE
Write for your audience 
write
Keep your goals in mind 
write
Include unique voices and 
perspectives 
write
Think about tone of voice 
If your organisation was a person, what would 
he/she be like? How would you want them to 
be p...
Use subheadings 
Only 20-28% of text on a web page is read. 
write
Front-load your information 
write
UPLOAD
METADATA 
upload
LINK LINK LINK 
upload
(Meta)Description 
160 characters. Appears in search results. 
upload
Summary 
Used by the blog home page. 
upload
Categories & tagging 
Useful for SEO and also for readers! 
upload
IMAGES 
upload
● Creative Commons License 
● Free images 
(Wikimedia/Flickr) 
● Paid images (Stock photos) 
upload
Back to objectives 
● What are your calls to 
action? 
● What is your intended user 
journey? 
upload
PROMOTE
On-page sharing 
● Add This 
● Share buttons 
● Ask for a share! 
promote
But remember user 
experience…. 
promote
Promotion through social 
● Multiple tweet texts 
● Schedule 
● Monitor and engage with 
conversations 
(Ask others to lin...
MEASURE
WHY MEASURE? 
measure
WHAT TO MEASURE? 
measure
● Overall blog visits 
● Unique visitors 
● Traffic sources 
● Top posts 
● Average post views 
● Inbound links 
measure
WHY MEASURE? 
measure
8 Strategic Blog 
Questions
Twitter / @mary_mitch / @whitefuse 
Email / m.mitchell@whitefusemedia.com
How to Run a Great Charity Blog With Drupal
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How to Run a Great Charity Blog With Drupal

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How to plan for, research, write, upload, share and measure a charity blog in order to gain supporters and increase visibility.

Published in: Marketing
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How to Run a Great Charity Blog With Drupal

  1. 1. How to run a great charity blog with Drupal Mary Mitchell, Content Strategist. @whitefuse @mary_mitch
  2. 2. What’s your burning question?
  3. 3. ● Learn from each other ● Walk away with practical resources ● Increase confidence in strategy and planning ● Increased knowledge of tools and programmes to make life easier! ● Increased confidence in writing posts
  4. 4. bit.ly/whitefusetraining
  5. 5. PLAN
  6. 6. 1. What are your objectives? plan
  7. 7. ● Increase the number of volunteering enquiries ● Increase the number of individual donors ● Challenge stereotypes about people with disabilities plan
  8. 8. 1. What are your blog objectives? 2. How will you achieve them (tactics)? 3. How will you measure success (KPIs)? plan
  9. 9. plan
  10. 10. plan
  11. 11. RESEARCH
  12. 12. Think about process management. research
  13. 13. research
  14. 14. Read other blogs :-) research
  15. 15. research
  16. 16. Save your ideas research
  17. 17. Choose your keywords research
  18. 18. Get your team on board research
  19. 19. WRITE
  20. 20. Write for your audience write
  21. 21. Keep your goals in mind write
  22. 22. Include unique voices and perspectives write
  23. 23. Think about tone of voice If your organisation was a person, what would he/she be like? How would you want them to be perceived? write
  24. 24. Use subheadings Only 20-28% of text on a web page is read. write
  25. 25. Front-load your information write
  26. 26. UPLOAD
  27. 27. METADATA upload
  28. 28. LINK LINK LINK upload
  29. 29. (Meta)Description 160 characters. Appears in search results. upload
  30. 30. Summary Used by the blog home page. upload
  31. 31. Categories & tagging Useful for SEO and also for readers! upload
  32. 32. IMAGES upload
  33. 33. ● Creative Commons License ● Free images (Wikimedia/Flickr) ● Paid images (Stock photos) upload
  34. 34. Back to objectives ● What are your calls to action? ● What is your intended user journey? upload
  35. 35. PROMOTE
  36. 36. On-page sharing ● Add This ● Share buttons ● Ask for a share! promote
  37. 37. But remember user experience…. promote
  38. 38. Promotion through social ● Multiple tweet texts ● Schedule ● Monitor and engage with conversations (Ask others to link to it) promote
  39. 39. MEASURE
  40. 40. WHY MEASURE? measure
  41. 41. WHAT TO MEASURE? measure
  42. 42. ● Overall blog visits ● Unique visitors ● Traffic sources ● Top posts ● Average post views ● Inbound links measure
  43. 43. WHY MEASURE? measure
  44. 44. 8 Strategic Blog Questions
  45. 45. Twitter / @mary_mitch / @whitefuse Email / m.mitchell@whitefusemedia.com

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