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Social Media: Oh Where to Begin?

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Worksheet to accompany this is at www.tinyurl.com/mysocialmediaplan. Getting started in social media can be overwhelming for consultants. This presentation lays out a staged process for dipping your toe into this wonderful marketing channel. Workshop delivered to the Institute of Management Consultants New England Chapter.

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IMCNE: Social Media Oh where to begin? Mary Adams I-Capital Advisors Blog/web: i-capitaladvisors.com Blog: icknowledgecenter.com ICA-1
Path Agenda • Focus • Intro • Listen • My story • Comment • Your story • Contribute • Our story • Engage Opener: • 30-second introductions • Group’s current social media profile ICA-2
Intro – social media for consultants • Personal development – Forces you to fine tune your ideas – Forces you to engage with your field • Marketing tool – it’s all about SEO – Create conversations to get recognized – Recognition gives you SEO – Clients can find you through search ICA-3
My story – 1.0 • 1999 Simple website • 2004 Rebrand, pretty website, start Trekking newsletter, writing articles • 2006 Second site: IC Knowledge Center, new content-site/newsletter-Google Alerts ICA-4
My story – 2.0 • 2008 ICKC blog, SEO analysis new practice, new website/blog (WordPress), book contract Smarter Companies • 2009 Start tweeting, write book, start site maryadamsICA ICA-5
Your story: getting started • Prerequisite: LinkedIn page or website • Set a time goal per day/week: Starting weekly goal = time for one face-to- face call (2 – 2 ½ hrs./week) • Ease into it ICA-6
1 – Focus: What is my interest/expertise? • ID subject areas • Do lots of keyword searches • Find the right keywords for your business • Try to think about what prospects will type into Google • If geography is important, include place words ICA-7
2 – Listen: What are others saying? • Get Google Alerts for your key words • Get Twitter RSS feed for your key words (or searches in TweetDeck) • Explore Technorati • Consider using a blog reader (lots of options, I use BlogBridge) Check at least once a week ICA-8
3 – Comment: What do we have in common? • Agree • Congratulate • Disagree (politely) • Contribute new ideas • Pass on things you like Comment forms ask for your email and website—this is the start of the conversation ICA-9
4 – Contribute: What can I add? • Start blogging (plan 10 posts up front) • Start tweeting (plan posts, link a lot) • Articles • SlideShare • YouTube Add content at least once a week ICA-10
5 – Engage: What can we do together? • Email people you respect • Set up phone calls/meetings • Market/sell like you always do My results: – Huge increase in network – New work, speaking, partnerships – Book contract ICA-11
Get Started! Develop plan: 1. Focus 2. Listen/comment 3. Contribute 4. Engage Use attached worksheet, available at: http://tinyurl.com/mysocialmediaplan ICA-12

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Social Media: Oh Where to Begin?

  • 1. IMCNE: Social Media Oh where to begin? Mary Adams I-Capital Advisors Blog/web: i-capitaladvisors.com Blog: icknowledgecenter.com ICA-1
  • 2. Path Agenda • Focus • Intro • Listen • My story • Comment • Your story • Contribute • Our story • Engage Opener: • 30-second introductions • Group’s current social media profile ICA-2
  • 3. Intro – social media for consultants • Personal development – Forces you to fine tune your ideas – Forces you to engage with your field • Marketing tool – it’s all about SEO – Create conversations to get recognized – Recognition gives you SEO – Clients can find you through search ICA-3
  • 4. My story – 1.0 • 1999 Simple website • 2004 Rebrand, pretty website, start Trekking newsletter, writing articles • 2006 Second site: IC Knowledge Center, new content-site/newsletter-Google Alerts ICA-4
  • 5. My story – 2.0 • 2008 ICKC blog, SEO analysis new practice, new website/blog (WordPress), book contract Smarter Companies • 2009 Start tweeting, write book, start site maryadamsICA ICA-5
  • 6. Your story: getting started • Prerequisite: LinkedIn page or website • Set a time goal per day/week: Starting weekly goal = time for one face-to- face call (2 – 2 ½ hrs./week) • Ease into it ICA-6
  • 7. 1 – Focus: What is my interest/expertise? • ID subject areas • Do lots of keyword searches • Find the right keywords for your business • Try to think about what prospects will type into Google • If geography is important, include place words ICA-7
  • 8. 2 – Listen: What are others saying? • Get Google Alerts for your key words • Get Twitter RSS feed for your key words (or searches in TweetDeck) • Explore Technorati • Consider using a blog reader (lots of options, I use BlogBridge) Check at least once a week ICA-8
  • 9. 3 – Comment: What do we have in common? • Agree • Congratulate • Disagree (politely) • Contribute new ideas • Pass on things you like Comment forms ask for your email and website—this is the start of the conversation ICA-9
  • 10. 4 – Contribute: What can I add? • Start blogging (plan 10 posts up front) • Start tweeting (plan posts, link a lot) • Articles • SlideShare • YouTube Add content at least once a week ICA-10
  • 11. 5 – Engage: What can we do together? • Email people you respect • Set up phone calls/meetings • Market/sell like you always do My results: – Huge increase in network – New work, speaking, partnerships – Book contract ICA-11
  • 12. Get Started! Develop plan: 1. Focus 2. Listen/comment 3. Contribute 4. Engage Use attached worksheet, available at: http://tinyurl.com/mysocialmediaplan ICA-12