We talked to 100 design leaders and asked them 3 simple questions that revealed extraordinary insights about design past, present, and future. We will share what they had to learn the hard way, pass on their words of wisdom, and peak into the future of design. Fun, informative, and inspiring — this is the design session you won’t want to miss at SXSW!

1. DESIGNERS
100 QUESTIONS
3

2. Neal Larkin is the Executive Director of Experience Design at
Mckinsey & Co. with over a decade of experience in consulting,
design, technology, business operations, and global team
management. Neal is an ex-frog and has led client-facing
design engagements for various industries. He was one of the
managing partners from carbon12, a digital agency recently
acquired by McKinsey, where he helped build design teams in
the US, Europe, and Kiev to serve clients across the globe. In
his spare time, Neal is a cross-fit junkie and is easily spotted by
his multi-colored socks and hipster shoes.
SPEAKER BIOS
Mary Lan is an the Director of Experience Design at Mckinsey
& Co. where she takes companies from concept to launch by
defining their digital strategy, and directing the execution of
research, implementation, and path to optimization. She has
been leading UX initiatives for Fortune 100 companies for two
decades and has won several design awards in that time.
Mary is also a Design Thinking facilitator and international
speaker, and is passionate about gender equality in tech. In
her spare time, she is learning how to play the ukulele, but
has been advised to keep her day job.

3. We asked 100 of the world’s top design leaders 3 questions and tabulated their
responses.
Their answers revealed extraordinary insights about design past, present, and
future. In our session, we share their words of wisdom and practical tips for
designers facing similar challenges.
(Questions will be revealed after tabulation to migitate infringement)

4. This work is part of a larger book
project that we are looking to
publish by 2018.
We’re excited for the opportunity
to debut our findings for the SXSW
Interactive community.
Please vote for our panel!