Based on OpenStax Introduction to Sociology 2e For Open Educational Resource Project CSCC College Credit Plus

1. Chapter 8
Media & Technology
OER Textbook
July 18, 2017

2. 8.1 Media & Technology
Today

3. Technology Today
What is Technology?
• The application of science to address the problems of
daily life.

4. Technology Today
The Evolution of Technology
• Today we are influenced by digital technology;
Previous technology made calculations with an
abacus
• Agricultural technology includes machines that till,
thrash and plant; In Criminal Justice they use DNA
testing, etc…

5. Technology Today
 Knowledge Gap: an ongoing and increasing
gap in information for those who have less
access to technology
 E-readiness: the ability to sort through,
interpret, and process knowledge
Technology & Inequality

6. Technology Today
 Digital Divide: the uneven access to
technology among different races, classes, and
geographic areas.
Technology & Inequality

7. Technology Today
 Use of Technology & Social Media
 Online Privacy & Security
 Net Neutrality
 Planned Obsolescence
Current Issues

8. 8.2 Media & Technology in
Society

9. Media
 Media is a term that refers to all print, digital, and electronic
means of communication.
 From the time the printing press was created, technology
has influenced how and where information is shared.
 Today, it is impossible to discuss media and the ways
societies communicate without addressing the fast-moving
pace of technology change.

10. Categorizing Technology
 These are granted for the invention or discovery of
any new and useful process, product, or machine,
or for a significant improvement to existing
technologies
Utility Patents

11. Categorizing Technology
 Commonly conferred in architecture and industrial
design, this means someone has invented a new
and original design for a manufactured product
Design Patents

12. Categorizing Technology
 recognize the discovery of new plant types that can
be asexually reproduced.
 While genetically modified food is the hot button
issue within this category, farmers have long been
creating new hybrids and patenting them.
Plant Patents

13. Types of Media &
Technology
 Print Newspaper
 Television & Radio
 Film
 New Media
 Product Advertising

14. Homogenization &
Fragmentation
 different news outlets all tell the same stories,
using the same sources, resulting in the same
message, presented with only slight
variations.
 So whether you are reading the New York
Times or the CNN’s web site, the coverage of
national events like a major court case or
political issue will likely be the same
Homogenization

15. Homogenization &
Fragmentation
 With so many choices, people increasingly
customize their news experience, minimizing
their opportunity to encounter information that
does not jive with their worldview
Fragmentation

16. 8.3 Global Implication of
Media & Technology

17. Global Implication of
Media & Technology
 is the worldwide integration of media
through the cross-cultural exchange of
ideas
Media Globalization

18. Global Implication of
Media & Technology
 refers to the cross cultural
development and exchange of
technology
Technological Globalization

19. Media Globalization
 The Process in which fewer and fewer
owners control the majority of media
outlets
Media Consolidation

20. Media Globalization
 a few firms dominate the media marketplace.
 In 1983, a mere 50 corporations owned the bulk of mass
media outlets.
 By 1999, in the United States (which has no government-
owned media) just five companies control 90 percent of
media outlets (McChesney 1999).
Oligopoly
.

21. 8.4 Theoretical Perspectives
on Media & Technology

22. Theoretical Perspectives
on Media & Technology
 Commercial Function
 Entertainment Function
 Social Norm Function
 Life Changing Function
Functionalism

23. Theoretical Perspectives
on Media & Technology
 Control of Media and Technology
 Gatekeeping
 Technological Social Control and
Digital Surveillance
 Feminist Perspective & Cyberfeminism
Conflict Theory

24. Theoretical Perspectives
on Media & Technology
 Social Construction of Realty
 Social Networking & Social
Construction
Symbolic Interactionism