Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Founder, Market Directions, Crucial Market Research, Dare to Explore and Discover
Industry
Advertising / Marketing / PR
About
Market Research results are actually fascinating--- they’re a source of power within marketing – but somehow areas outside of marketing have been conditioned to ignore market research and operate on gut instinct, to which I respond: Are you willing to bet your business, your livelihood and the livelihood of your employees on instinct?
Credibility of Market Direction’s data is paramount and our clients have used our reports in congressional testimony and our data was presented at the conference of Allied Academies, Inc. We’ve worked hard to earn a stellar reputation in the market research space. Our clients all have one thing in common; they know they must understand their customers, m...
Tags
market research
marketing
surveys
market analysis
sales
customer experience
research
value
market
proposition
customer journey mapping
data
surveyes
discussions
interview
insights
qualitative
quanitative
value proposition
competition
marketing strategy
segmentation
sample size
customer service
voice of the customer
kano model
customer satisfaction
nps
business
start-up
marketing research.
survey
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Presentations
(7)Documents
(4)Likes
(7)Market directions-presentation
MARY MALASZEK
•
6 years ago
Strategic Enrolment Intelligence book
Jim Black
•
12 years ago
Methods for Pricing Research
Sónia Gouveia
•
10 years ago
Analytics for Startups
Kissmetrics on SlideShare
•
9 years ago
B2B Buyer Behaviour and Segmentation
Lindsey Fair, MBA
•
10 years ago
Nested approach to the segmentation of B2B markets
Sana Sadiq
•
10 years ago
What is Media Planning?
360i
•
14 years ago
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Founder, Market Directions, Crucial Market Research, Dare to Explore and Discover
Industry
Advertising / Marketing / PR
About
Market Research results are actually fascinating--- they’re a source of power within marketing – but somehow areas outside of marketing have been conditioned to ignore market research and operate on gut instinct, to which I respond: Are you willing to bet your business, your livelihood and the livelihood of your employees on instinct?
Credibility of Market Direction’s data is paramount and our clients have used our reports in congressional testimony and our data was presented at the conference of Allied Academies, Inc. We’ve worked hard to earn a stellar reputation in the market research space. Our clients all have one thing in common; they know they must understand their customers, m...
Tags
market research
marketing
surveys
market analysis
sales
customer experience
research
value
market
proposition
customer journey mapping
data
surveyes
discussions
interview
insights
qualitative
quanitative
value proposition
competition
marketing strategy
segmentation
sample size
customer service
voice of the customer
kano model
customer satisfaction
nps
business
start-up
marketing research.
survey
See more