12. Shut-up and Listen to Customer!
(黙って、カスタマーの話を聞く！）
Copyright 2018 Masayuki Tadokoro All rights reserved
Focus on listening - not pitching:
カスタマーの声を聞くことがキーである
Startup Science 2018
39. Copyright 2018 Masayuki Tadokoro All rights reserved
KJ法を活用して
体型的な分析を行う
Startup Science 2018
フィードバックを
寄せ集めただけでは、
情報量が多すぎて、
テーマにまとまっておらず
解釈が難しい
Editor's Notes
Five principles to conduct good interviews
1 Focus on listening - not pitching:
It is not about you talking; it is about to pull insights from interviee
2 Focusing on Now - not future:
The current action/behavior is the best hint to make an assumption for the future.
Assumption for the future is usually wrong
3 Focusing on the concrete - not abstract:
Ask “how many times did that happen” than “how often does it happen”
Ask “please describe actual operation”
Ask “How much do you pay in order to solve issue” than “how much would you pay when the product will be launched”
Ask very specific questions so that you can pull insights
Five principles to conduct good interviews
1 Focus on listening - not pitching:
It is not about you talking; it is about to pull insights from interviee
2 Focusing on Now - not future:
The current action/behavior is the best hint to make an assumption for the future.
Assumption for the future is usually wrong
3 Focusing on the concrete - not abstract:
Ask “how many times did that happen” than “how often does it happen”
Ask “please describe actual operation”
Ask “How much do you pay in order to solve issue” than “how much would you pay when the product will be launched”
Ask very specific questions so that you can pull insights
Five principles to conduct good interviews
1 Focus on listening - not pitching:
It is not about you talking; it is about to pull insights from interviee
2 Focusing on Now - not future:
The current action/behavior is the best hint to make an assumption for the future.
Assumption for the future is usually wrong
3 Focusing on the concrete - not abstract:
Ask “how many times did that happen” than “how often does it happen”
Ask “please describe actual operation”
Ask “How much do you pay in order to solve issue” than “how much would you pay when the product will be launched”
Ask very specific questions so that you can pull insights
配布
budge
配布
Early adaptor will determine your business model
Became disciple to users
this is the attitude when you
Dig deeper
“I see, that’s very interesting. Can you elaborate more?”
Face to face でインタビューを行う
1 現在（タスクやオペレーション）をするのにどのように行っていますか？
2 （タスクやオペレーション）を完遂するためのツール、製品、アプリ、裏技などがあれば教えてください
3 もし魔法の杖があって何でもできるとしたら、何をしたいと思いますか？
4 最後にあなたが、（タスクやオペレーション）をしたとき、それをこなす直前に何をしていましたか？ また（タスクやオペレーション）を終わらせたとき、何をしましたか？
5 （タスクやオペレーション）について、その他に私が聞くべきことはありますか？ -
Five principles to conduct good interviews
1 Focus on listening - not pitching:
It is not about you talking; it is about to pull insights from interviee
2 Focusing on Now - not future:
The current action/behavior is the best hint to make an assumption for the future.
Assumption for the future is usually wrong
3 Focusing on the concrete - not abstract:
Ask “how many times did that happen” than “how often does it happen”
Ask “please describe actual operation”
Ask “How much do you pay in order to solve issue” than “how much would you pay when the product will be launched”
Ask very specific questions so that you can pull insights
