31. Copyright 2017 Masayuki Tadokoro All rights reserved
携帯番号
Call-to-Action
How it works
値段をつける
PDFメニュー
明確なoffer
Value Proposition
Startup Science 2017
78. 時間
Copyright 2017 Masayuki Tadokoro All rights reserved
Startup Science 2017
作業を
同時に
色々並行
してやる
ある作業を
集中して
やってから
次に移る
作業
A
作業
A
Bの
段取り
作業
B
Aの
段取
り
作業
A
Bの
段取り
作業
B
Aの
段取
り
作業
A
Bの
段取り
作業
B
作業
A
作業
A
Bの
段取り
作業
B
作業
B
作業
B
段取り分の余計な
時間がかかる
145. -Paul Graham
Y−combinator 創業者
Copyright 2017 Masayuki Tadokoro All rights reserved
”作る前に売れ”
Y combinatorのスタートアップは、
プロダクトを作る前に、
売れるかどうかを
イメージしてMVP を作るようにしている
190. “Get out of
the Building!
建物の外に出ろ!”
-Steve Blank
Start-up owner’s manualより
Copyright 2017 Masayuki Tadokoro All rights reserved
Startup Science 2017
http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
o the casual observer, the Dropbox demo video looked like a normal product demonstration,” Drew says, “but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and ‘Chocolate Rain’ and allusions to Office Space and XKCD. It was a tongue- in- cheek nod to that crowd, and it kicked off a chain reaction. Within 24 hours, the video had more than 10,000 Diggs.
BJ Fogg, a professor from Stanford, has been studying human behavior for more than 18 years. And he has discovered a very simple way to help anyone install a new habit. All it takes is to pick 3 really tiny habits and stick to them for a week.
It is so simple, it took BJ a couple of hours to create a bare bones minimum viable product:
• Sign up form was a Google Docs form
• The instructions were described in a Google Docs document (which BJ was still editing as I was reading it)
• An email reminder was sent manually every day. You had to reply, and write “y” if you’ve done your tiny habit, and another “y” if you wanted to go on the next day.
• You’d then get a reply back with an encouragement.
I was one of the first users and I loved it. Along with a couple of thousands of others (3500 as of this writing).
He has obviously discovered a problem worth solving, and validated a very simple solution.
And what’s really cool is that all these steps can easily be automated.
BJ Fogg, a professor from Stanford, has been studying human behavior for more than 18 years. And he has discovered a very simple way to help anyone install a new habit. All it takes is to pick 3 really tiny habits and stick to them for a week.
It is so simple, it took BJ a couple of hours to create a bare bones minimum viable product:
• Sign up form was a Google Docs form
• The instructions were described in a Google Docs document (which BJ was still editing as I was reading it)
• An email reminder was sent manually every day. You had to reply, and write “y” if you’ve done your tiny habit, and another “y” if you wanted to go on the next day.
• You’d then get a reply back with an encouragement.
I was one of the first users and I loved it. Along with a couple of thousands of others (3500 as of this writing).
He has obviously discovered a problem worth solving, and validated a very simple solution.
And what’s really cool is that all these steps can easily be automated.
http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
o the casual observer, the Dropbox demo video looked like a normal product demonstration,” Drew says, “but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and ‘Chocolate Rain’ and allusions to Office Space and XKCD. It was a tongue- in- cheek nod to that crowd, and it kicked off a chain reaction. Within 24 hours, the video had more than 10,000 Diggs.
Focusing on selling first 10 customers
(Don’t focus on 1000 customers)
http://innova-jp.com/2-million-lesson-startup/
Cross-10とは、「早めに製品化し、自分の商品・サービスを10人に売ってみる」というスタートアップの手法である。10人にすら売れないものは、1億人に売れる商品・サービスには絶対になり得ない。その場合、さっさと商品・サービスの開発を止めるべきだろう。
Do not build product like by millions of people;
build product love by small number of people
スタートアップっぽい動きをするとそれは死への一歩である
Early adaptor will determine business model
Ask your friends to introduce them
Use twitter advanced search and search with relevant key words
Create facebook group and have a dialogue like forum
Attend relevant conference
Visit relevant exhibits
Find in your company (while you are still employee)
*It is valid for B2B product