SlideShare a Scribd company logo
1 of 15
PRESENTED BY AHSAN ASGHAR
SUPERVISOR/ TEACHER
Muhammad Ahmad Sheikh
Manager (Center for Broadcast Service) UMT
(International Broadcaster/ Journalist, Ex- Deputy Controller, Head of current Affair
National Broadcasting Service Radio Pakistan, Bureau Chief mediacon international,
member CMA,, Community Media Association, UK), published author ezine and
upublish.com
The assumption of media hegemony is that the ideas of
the ruling class become ruling ideas in society.
According to this approach, the mass media are
controlled by the dominant class in society which uses
it as a vehicle for exerting control over the rest of
society
MEDIA HEGEMONY
There are 1500 Newspapers, 1100 Magazines, 9000 Radio stations,
1500 T.v stations, 2400 Publishers....
Owned by only
6 Corporations
WHAT IS THEIR AGENDA…?
We live in an age of information and ideological warfare via the vast media network.
Be careful of what you see, read or hear. The problem is closer than you think.
THE AGE OF INFO-WARS
SOLUTION..?
UNTIL THE LION
LEARNS HOW TO
WRITE, EVERY
STORY WILL
GLORIFY THE
HUNTER...
THANK YOU…!
STAY AWARE

More Related Content

What's hot

Knowledge gap hypothesis
Knowledge gap hypothesisKnowledge gap hypothesis
Knowledge gap hypothesis
M Asdi
 
Political economy of the media and regulation
Political economy of the media and regulationPolitical economy of the media and regulation
Political economy of the media and regulation
Carolina Matos
 

What's hot (20)

Theories of the effect of media on society ppt
Theories of the effect of media on society pptTheories of the effect of media on society ppt
Theories of the effect of media on society ppt
 
Propaganda model P
Propaganda model PPropaganda model P
Propaganda model P
 
A Propaganda Model
A Propaganda ModelA Propaganda Model
A Propaganda Model
 
Propaganda model (Revisited)
Propaganda model (Revisited)Propaganda model (Revisited)
Propaganda model (Revisited)
 
Two step flow
Two step flow Two step flow
Two step flow
 
Knowledge gap hypothesis
Knowledge gap hypothesisKnowledge gap hypothesis
Knowledge gap hypothesis
 
Normative theories (1)
Normative theories (1)Normative theories (1)
Normative theories (1)
 
Yellow journalism
Yellow journalismYellow journalism
Yellow journalism
 
Agenda setting
Agenda settingAgenda setting
Agenda setting
 
Magic bullet theory (assignment based)
Magic bullet theory (assignment based)Magic bullet theory (assignment based)
Magic bullet theory (assignment based)
 
Political economy of the media and regulation
Political economy of the media and regulationPolitical economy of the media and regulation
Political economy of the media and regulation
 
Media Two Step Flow Theory
Media Two Step Flow TheoryMedia Two Step Flow Theory
Media Two Step Flow Theory
 
Media and Conflict Transformation
Media and Conflict TransformationMedia and Conflict Transformation
Media and Conflict Transformation
 
Spiral of silence
Spiral of silenceSpiral of silence
Spiral of silence
 
Two-Step Flow Theory
Two-Step Flow TheoryTwo-Step Flow Theory
Two-Step Flow Theory
 
Medium is the message marshall mc luhan
Medium is the message  marshall mc luhanMedium is the message  marshall mc luhan
Medium is the message marshall mc luhan
 
Two step flow of information
Two step flow of informationTwo step flow of information
Two step flow of information
 
Agenda Setting Theory
Agenda Setting TheoryAgenda Setting Theory
Agenda Setting Theory
 
Media dependency theory presentation
Media dependency theory presentationMedia dependency theory presentation
Media dependency theory presentation
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
 

Viewers also liked

News determinants presentation umt 2012 ppt
News determinants presentation umt 2012 pptNews determinants presentation umt 2012 ppt
News determinants presentation umt 2012 ppt
Muhammad Ahmad
 
Skripsi mahasiswa
Skripsi mahasiswaSkripsi mahasiswa
Skripsi mahasiswa
Miko Eljava
 

Viewers also liked (16)

Presentationon paper umt jan 2013
Presentationon paper umt jan 2013Presentationon paper umt jan 2013
Presentationon paper umt jan 2013
 
4 makalah ani
4 makalah ani4 makalah ani
4 makalah ani
 
Jurnal jaya
Jurnal jayaJurnal jaya
Jurnal jaya
 
Presentation umt usman b,cast media)
Presentation umt usman b,cast media)Presentation umt usman b,cast media)
Presentation umt usman b,cast media)
 
Jurnal hanto
Jurnal hantoJurnal hanto
Jurnal hanto
 
Jurnal miko 2
Jurnal miko 2Jurnal miko 2
Jurnal miko 2
 
Presentation news bulletin
Presentation news bulletinPresentation news bulletin
Presentation news bulletin
 
Jurnal metlit
Jurnal metlitJurnal metlit
Jurnal metlit
 
STORY ELEMENT BY GROUP OF PU, ICS STUDENTS
STORY ELEMENT BY GROUP OF PU, ICS STUDENTSSTORY ELEMENT BY GROUP OF PU, ICS STUDENTS
STORY ELEMENT BY GROUP OF PU, ICS STUDENTS
 
Elements of journalism (5)
Elements of journalism (5)Elements of journalism (5)
Elements of journalism (5)
 
Mass media and communication
Mass media and communicationMass media and communication
Mass media and communication
 
News determinants presentation umt 2012 ppt
News determinants presentation umt 2012 pptNews determinants presentation umt 2012 ppt
News determinants presentation umt 2012 ppt
 
Skripsi mahasiswa
Skripsi mahasiswaSkripsi mahasiswa
Skripsi mahasiswa
 
Jurnal hanto
Jurnal hantoJurnal hanto
Jurnal hanto
 
Presentation social media icons (RISHA, HIFZ , SAKEENA, NOOR). rESOURCE PERSO...
Presentation social media icons (RISHA, HIFZ , SAKEENA, NOOR). rESOURCE PERSO...Presentation social media icons (RISHA, HIFZ , SAKEENA, NOOR). rESOURCE PERSO...
Presentation social media icons (RISHA, HIFZ , SAKEENA, NOOR). rESOURCE PERSO...
 
Jurnal hanto
Jurnal hantoJurnal hanto
Jurnal hanto
 

Similar to Media hegemony

MASS COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
MASS  COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS MASS  COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
MASS COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
Ankit Dabral
 
Class3 What Is Journalism For1
Class3 What Is Journalism For1Class3 What Is Journalism For1
Class3 What Is Journalism For1
guestfcebc5
 
Class2 Media And Comm
Class2 Media And CommClass2 Media And Comm
Class2 Media And Comm
guestfcebc5
 

Similar to Media hegemony (20)

MASS MEDIA & IMPACT
MASS MEDIA & IMPACTMASS MEDIA & IMPACT
MASS MEDIA & IMPACT
 
Contemporary world-media
Contemporary world-mediaContemporary world-media
Contemporary world-media
 
Basics of Journalism.pdf
Basics of Journalism.pdfBasics of Journalism.pdf
Basics of Journalism.pdf
 
Mass media
Mass mediaMass media
Mass media
 
MASS COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
MASS  COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS MASS  COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
MASS COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
 
Media report
Media reportMedia report
Media report
 
Origin and growth of mass media research
Origin and growth of mass media researchOrigin and growth of mass media research
Origin and growth of mass media research
 
Role of Electronic Media in Pakistan
Role of Electronic Media in PakistanRole of Electronic Media in Pakistan
Role of Electronic Media in Pakistan
 
Media relations
Media relationsMedia relations
Media relations
 
COMM 101H Chapter #1
COMM 101H Chapter #1COMM 101H Chapter #1
COMM 101H Chapter #1
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
 
Essay Mass Media
Essay Mass MediaEssay Mass Media
Essay Mass Media
 
Ownership Patterns.pptx
Ownership Patterns.pptxOwnership Patterns.pptx
Ownership Patterns.pptx
 
Class3 What Is Journalism For1
Class3 What Is Journalism For1Class3 What Is Journalism For1
Class3 What Is Journalism For1
 
WCC COMM 101-Chapter #1 Focus
WCC COMM 101-Chapter #1 FocusWCC COMM 101-Chapter #1 Focus
WCC COMM 101-Chapter #1 Focus
 
Mass_Communication_Eng_L2
Mass_Communication_Eng_L2Mass_Communication_Eng_L2
Mass_Communication_Eng_L2
 
Living in a Media World
Living in a Media WorldLiving in a Media World
Living in a Media World
 
Class2 Media And Comm
Class2 Media And CommClass2 Media And Comm
Class2 Media And Comm
 
CHARACTERISTICS OF MASS COMMUNICATION SHAMBHAVI.pptx
CHARACTERISTICS OF MASS COMMUNICATION SHAMBHAVI.pptxCHARACTERISTICS OF MASS COMMUNICATION SHAMBHAVI.pptx
CHARACTERISTICS OF MASS COMMUNICATION SHAMBHAVI.pptx
 
International communication
International communicationInternational communication
International communication
 

Recently uploaded

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 

Media hegemony

  • 1. PRESENTED BY AHSAN ASGHAR SUPERVISOR/ TEACHER Muhammad Ahmad Sheikh Manager (Center for Broadcast Service) UMT (International Broadcaster/ Journalist, Ex- Deputy Controller, Head of current Affair National Broadcasting Service Radio Pakistan, Bureau Chief mediacon international, member CMA,, Community Media Association, UK), published author ezine and upublish.com
  • 2. The assumption of media hegemony is that the ideas of the ruling class become ruling ideas in society. According to this approach, the mass media are controlled by the dominant class in society which uses it as a vehicle for exerting control over the rest of society MEDIA HEGEMONY
  • 3. There are 1500 Newspapers, 1100 Magazines, 9000 Radio stations, 1500 T.v stations, 2400 Publishers.... Owned by only 6 Corporations
  • 4.
  • 5. WHAT IS THEIR AGENDA…?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. We live in an age of information and ideological warfare via the vast media network. Be careful of what you see, read or hear. The problem is closer than you think. THE AGE OF INFO-WARS
  • 13. UNTIL THE LION LEARNS HOW TO WRITE, EVERY STORY WILL GLORIFY THE HUNTER...
  • 14.

Editor's Notes

  1. PREENATED BY THE STUDENT OF BROADCAST MEDIA. INSTRUCTOR AHMAD SHEIKH. UMT