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Mat Morrison The Good, Bad & Ugly of Social Media
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Chatêau  Yquem d’
 
 
£50
 
Market Norms
Social Norms
ROI Price Volume
Honour Loyalty Bravery Fairness Friendliness Sacrifice Generosity
Market Norms vs Social Norms
Value vs Values
 
What is a brand?
A brand is what its customers define it as. Simple. @jedhallam
Brand is... the sum of what others see and say of you. @clairatwaves
A brand is a person’s gut feeling about a product, service or organization. @martyneumeier
Passive Perception
Product + Perception
Brands are  a guarantee of quality
 
 
Product + Promise
 
 
 
 
Brands replace  personal relationships
Product + Personality
 
Market Norms vs Social Norms
 
It’s just a business relationship
Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything. http://whocallsme.com/Phone-Number.aspx/08456850048/7
 
One person is not the brand
 
 
Promises we can’t keep?

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