The document describes a new mobile app called Trail Tracer that allows users to create trails of their travels, share them with friends, and see friends' locations in real time. It also allows for avatar customization where users can earn new items for their avatar by visiting locations partnered with the app. The goal is to improve the travel experience for users, increase the amount of user data collected, and attract more users and business partners to the platform.

1. On the
ROAD
ON THE ROAD group
Diletta Del Priore
Lisa Deppieri
Amedeo Fadini
Marco Gardellin
Raffaele Malacasa
Sarah Peserico
Francesco Vian
Massimo Zaffalon

2. Traveller Needs:
Tested trails available
Simplify trail tracking
Socialization
Entertainment

5. Trail Tracer
Create your trail, share it with your friends, and benefit
from your friends’ experience.

7. Find New Travel Mates
Seeing your friends position on
the map in real time.
Getting notified when your
friends trails intersect or flank
yours.

8. Avatar Customization
Platform
Get new items for your
avatar visiting Bravofly
partners around the world!

9. Avatar
Customization
App Mobile

10. Why
Improve user travel experience:
Creating new trails
Meeting new travel mates thanks to their
sharings
Customising avatars with unique items in
each visited place

11. Increase user records
database
User profilation
Add an additional service
to complete Bravofly offer
Make user willing to use
Bravofly services to unlock
new items
Advantages for Bravofly

12. Advantages for
Bravofly Partners
Attract Traily users to their
businesses offering them unique
virtual items to personalise their
avatars
While the traveller is moving the
Bravofly partners icons appear on
the map
Increase their business

13. TRACK YOUR TRAVEL STORIES
traily.ontheroad@gmail.com