Suzanne D (Susie) Pollock

Auckland, New Zealand, Auckland New Zealand

Marketing Manager at Accent Group NZ Ltd

Advertising / Marketing / PR

Hello and welcome to my profile. It is my mission to help organisations to define and breathe life into their customer and competitive strategy, and to build an influential brand that generates ROI. That quest involves helping teams to generate customer insights, and to build competitive advantage and brand loyalty (as the keys to customer retention and profitable growth). Strategic marketing decisions include a clear focus on what the organisation chooses not offer as much as what it chooses to offer. That level of focus requires a clear understanding of the firm's competitive strategy and business model. It helps generate deeper insights and to achieve greater clarity on the brand es...