8. PLAN A
22% plausible
STRATEGY A
45% legit
STRATEGY B
33% legit
NEW PRODUCT
A
62% viable
NEW PRODUCT
B
74% viable
NEW STAFF B
10% suitable
NEW STAFF A
57% suitable
PROMOTE PERSON
A
51% should do
PROMOTE
PERSON B
39% should do
NEW BRANCH IN
SINGAPORE 37%
urgent
EXPAND SAIGON
OFFICE 66%
urgent
NEW OFFICE IN
HANOI 27%
urgent
NEW PRODUCT
C 11% viable
IMPROVE
CUSTOMER
SERVICE
77% necessary
PLAN B
15% plausible
WE NEED MORE
FOOD CHOICES
5% necessary
WHAT COMPANIES NEED: MAKE DECISIONS
PLAN C
makes sense 44%
or
or
or
or
or
or or or or
REWORK THE
WHOLE SYSTEM
50% urgent
or
or or or
14. PLAN A
STRATEGY A STRATEGY B
NEW PRODUCT
A
NEW PRODUCT
B
NEW STAFF BNEW STAFF A
PROMOTE PERSON
A
PROMOTE
PERSON B
NEW BRANCH IN
SINGAPORE
EXPAND SAIGON
OFFICE
NEW OFFICE IN
HANOI
NEW PRODUCT
C
IMPROVE
CUSTOMER
SERVICE
PLAN B
WE NEED MORE
FOOD CHOICES
COMPANIES INPUT: DESIRED OUTPUT
PLAN C
or
or
or
or
or
or or or or
REWORK THE
WHOLE SYSTEM
or
or or or
16. OUTPUT
Plan A 10%
Problem A 30%
Height: 5
Priority: 45
Best insight A
90%
ASSUMPTION A
14%
SUGGESTION A
88%
Plan B 33%
Problem B 70%
Height: 2
Priority: 84
Best insight B
88%
ASSUMPTION B
77% (need
more propping)
THRESHOLD A
67%
50% 15% 5% 20% 80%
19. SUBSCRIPTION (4 months)
ONE-TIME PAYMENT (2 months)
$0.1/feedback message
$1000/10k messages/month
$0.08/feedback message
$800/10k messages/month
AFTER 1 YEAR OR PROCESSING TIME X2 PRICES X2
20. THE MARKET
>50
Retailers in Saigon
Service companies in general, serving more than 3000 customers
a day, generating around 10k feedback messages/month
Customer acquisition: referral
>50
F&B companies in Saigon
22. Feedback gathering
Quantitative analysis Qualitative analysis
Survey companies
(not even effective)
Analytics
companies
(too many
numbers)
Consulting
companies (think
they know more
than you)
23. 1. Fewer numbers, that
matter
2. From feedback
gathering all the way
to decisions
3. Take into account
everything
4. Companies are deeply
engaged in their own
decision-making
process
5. Companies become
their own consultants
25. Need to raise fund to invest primarily in AI and Natural
Language Processing
26. #1 feedback analysis service in SG, then in VN
Establish a network of freelance “proppers”
Do what
Don’t do what
Do what then what
Who do what when
27. Applications in other industries
Education Hospitality Telecom Cinema HR
Automotive Healthcare Web shops Mobile devices