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Submitted To: 
Shantono Hasan 
Lecturer 
Department of 
Business Administration 
LEADING UNIVERSITY
Ehsan Ahmed Chowdhury 
1201010230 
Syed Ali Hasan 
1201010248 
Mahmudul Karim Newaz 
1201010205 
Masum Hussain 
1201010202 
Abdul Motin 
1201010219 
Abu Ahmed Shahib 
1201010247 
Kazi Abu Abad 
1101010282
16% 
13% 
15% 
14% 
13% 
16% 
13% 
Syed Ali Hasan 
1201010248 
Ehsan Chowdhury 
1201010230 
Abu Ahmed Shahib 
1201010247 
Abdul Motin 
1201010219 
Massum Hussain 
1201010202 
Mahmudul Karim 
Newaz 1201010205 
Kazi Abu Abad 
1101010282
“Motivation means a process 
of stimulating people to action 
to accomplished desired goals” 
William G. Scout
Importance of Motivation 
Helps in satisfying needs of the Employees 
Change the negative attitude to Positive attitude 
Reduce labor turnover 
Reduce absenteeism 
Helps in introducing changes 
Improves level of efficiency of employees 
Creating friendly and supportive relationship
Motivation Process 
Determination 
of future need 
Unsatisfied 
needs 
Tension 
Satisfied 
Needs 
Search 
Behavior 
Drives 
Reduction of 
tension 
Give 
rise to
Types of Motivation 
Positive motivation Negative motivation 
Monetary motivation Non-Monetary motivation
Positive Motivation 
• Positive motivation induces people to do work in 
the best possible manner and to improve their 
performance. 
• Positive motivation is the type of motivation a 
person feels when he expects a certain reward. 
An example of Positive motivation : 
when a Boss tells his subordinate , "if you achieve 
the target on the time I will give you promotion"
Negative 
Motivation 
• Negative incentives are those whose purpose is to 
correct the mistakes or defaults of employees. 
• Negative incentive is generally resorted to when positive 
incentive does not works and a psychological set back 
has to be given to employees. 
An example of Negative motivation : 
When a Boss tells his subordinate , "if you do not achieve 
the target on the time I will give you demotion”
Financial 
incentives 
• Pay and allowances 
• Productivity linked 
wage incentives 
• Bonus 
• Profit sharing 
• Stock option 
• Retirement benefits 
Non financial 
incentives 
• Career advancement 
opportunity 
• Job enrichment 
• Employee recognition 
program 
• Job security 
• Employee participation 
• Organizational climate 
• Employee empowerment
Monetary Incentives 
• Those incentives which satisfy the subordinates 
by providing them rewards in terms of rupees. 
• Money has been recognized as a chief source 
of satisfying the needs of people. 
• Money is also helpful to satisfy the social needs 
by possessing various material items.
Non-monetary 
Incentives 
Non-financial incentives which 
cannot be measured in terms 
of money are under the 
category of “Non- monetary 
incentives”. 
Whenever a manager has to 
satisfy the psychological 
needs of the subordinates, he 
makes use of non-financial 
incentives. 
Types of Non-financial 
incentives :- 
• Security of service 
• Praise or 
recognition 
• Job enrichment 
• Promotion 
opportunities
Motivation Theories 
Traditional Theories 
Fear and 
Punishment Theory 
Reward Theory 
Carrot and Stick Theory 
Modern Theories 
Maslow’s Hierarchy 
needs 
Herzberg hygiene 
theory 
MC. Gregors theory X 
and Y 
‘Z’ Theory 
Vroom’s Expectancy 
Theory 
Three need theory
Fear and Punishment Theory 
• Managers developed a strategy of 
forcing people to work by 
threatening to punish or dismiss 
them or cut their rewards if they 
did not work well. 
• This philosophy is characterized by 
thinking of aggressiveness and 
authorities managers 
• Their was a tight control and rigid 
supervision over workers.
Reward Theory 
• This theory tried to establish a 
direct relationship between 
efforts and rewards. 
• Bases of Piece rate system of 
wages 
• Based on the standard 
manager should decide on 
degree of rewards and 
penalties
Carrot and Stick Theory 
• This theory suggest a 
combination of both rewards and 
penalties for motivation 
• This is based on the strategy of 
putting carrot in the front of the 
donkey and hitting it with the 
stick from behind so it has to run 
• Carrot refers to the incentives 
• Stick refer to the penalties
Maslow’s Theory of Motivation 
• Abraham Maslow is well 
renowned for proposing the 
Hierarchy of Needs Theory in 
1943. 
• He considered an individual's 
motivation behavior as a 
predetermined order of needs. 
Abraham Maslow
Hierarchy of Needs Theory 
Self- 
Actualization 
need 
desire for gaining more knowledge, social- service, 
creativity and being aesthetic 
Esteem Needs 
reputation, prestige, power, status, recognition and 
respect of others. 
Social needs 
needs for belongingness, 
friendship, love, affection, attention and social 
acceptance. 
Safety needs 
security of job and need for a predictable, secure and 
safe environment 
Basic/ Physiological Needs 
food, water, air, shelter, sleep, thirst, etc.
McGregor :Theory X and Theory Y 
• In 1960, Douglas McGregor 
formulated Theory X and 
Theory Y suggesting two 
aspects of human behavior 
at work 
Douglas McGregor
Theory X and Theory Y (Douglas McGregor)
Assumptions of Theory X 
• An average employee does 
not like work and tries to 
escape it whenever possible. 
• He lacks ambition and dislikes 
responsibility 
• Since the employee does not 
want to work, he must be 
persuaded, compelled, or 
warned with punishment so as 
to achieve organizational 
goals.
Assumptions of Theory ‘y’ 
• Employees can perceive their 
job as relaxing and normal. 
• If the job is rewarding and 
satisfying, then it will result in 
employees’ loyalty and 
commitment to organization. 
• The creativity, resourcefulness 
and innovative potentiality of 
the employees can be utilized 
to solve organizational 
problems.
Herzberg’s Two-Factor 
Theory of Motivation 
• In 1959, Frederick 
Herzberg, a behavioral 
scientist proposed a 
two-factor theory or 
the motivator-hygiene 
theory.
Two-Factor Theory (Frederick Herzberg) 
Hygiene 
factors 
Motivators
Hygiene factors 
Hygiene factors are those 
job factors which are 
essential for existence of 
motivation at workplace. 
Hygiene factors are also 
called as dissatisfies or 
maintenance factors as 
they are required to avoid 
dissatisfaction. These 
factors describe the job 
environment / scenario. 
Means of 
Hygiene Factors 
 Company policy and 
administration 
 Interpersonal relationship 
Working conditions 
 Salary 
 Status 
 Job security
Motivational Factors 
The motivational factors 
yield positive satisfaction. 
These factors motivate the 
employees for a superior 
performance. 
These are factors involved 
in performing the job. 
Employees find these 
factors intrinsically 
rewarding. 
Means of Motivator 
 Recognition 
 Sense of achievement 
 Growth and promotional 
opportunities 
 Responsibility
David McClelland’s Theory of Needs 
nAch 
nPow 
nAff
Thanks for 
Patient Hearing
Theories of Motivation in Organizational Behavior

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Theories of Motivation in Organizational Behavior

  • 1.
  • 2.
  • 3. Submitted To: Shantono Hasan Lecturer Department of Business Administration LEADING UNIVERSITY
  • 4. Ehsan Ahmed Chowdhury 1201010230 Syed Ali Hasan 1201010248 Mahmudul Karim Newaz 1201010205 Masum Hussain 1201010202 Abdul Motin 1201010219 Abu Ahmed Shahib 1201010247 Kazi Abu Abad 1101010282
  • 5. 16% 13% 15% 14% 13% 16% 13% Syed Ali Hasan 1201010248 Ehsan Chowdhury 1201010230 Abu Ahmed Shahib 1201010247 Abdul Motin 1201010219 Massum Hussain 1201010202 Mahmudul Karim Newaz 1201010205 Kazi Abu Abad 1101010282
  • 6. “Motivation means a process of stimulating people to action to accomplished desired goals” William G. Scout
  • 7. Importance of Motivation Helps in satisfying needs of the Employees Change the negative attitude to Positive attitude Reduce labor turnover Reduce absenteeism Helps in introducing changes Improves level of efficiency of employees Creating friendly and supportive relationship
  • 8. Motivation Process Determination of future need Unsatisfied needs Tension Satisfied Needs Search Behavior Drives Reduction of tension Give rise to
  • 9.
  • 10. Types of Motivation Positive motivation Negative motivation Monetary motivation Non-Monetary motivation
  • 11. Positive Motivation • Positive motivation induces people to do work in the best possible manner and to improve their performance. • Positive motivation is the type of motivation a person feels when he expects a certain reward. An example of Positive motivation : when a Boss tells his subordinate , "if you achieve the target on the time I will give you promotion"
  • 12. Negative Motivation • Negative incentives are those whose purpose is to correct the mistakes or defaults of employees. • Negative incentive is generally resorted to when positive incentive does not works and a psychological set back has to be given to employees. An example of Negative motivation : When a Boss tells his subordinate , "if you do not achieve the target on the time I will give you demotion”
  • 13. Financial incentives • Pay and allowances • Productivity linked wage incentives • Bonus • Profit sharing • Stock option • Retirement benefits Non financial incentives • Career advancement opportunity • Job enrichment • Employee recognition program • Job security • Employee participation • Organizational climate • Employee empowerment
  • 14. Monetary Incentives • Those incentives which satisfy the subordinates by providing them rewards in terms of rupees. • Money has been recognized as a chief source of satisfying the needs of people. • Money is also helpful to satisfy the social needs by possessing various material items.
  • 15. Non-monetary Incentives Non-financial incentives which cannot be measured in terms of money are under the category of “Non- monetary incentives”. Whenever a manager has to satisfy the psychological needs of the subordinates, he makes use of non-financial incentives. Types of Non-financial incentives :- • Security of service • Praise or recognition • Job enrichment • Promotion opportunities
  • 16. Motivation Theories Traditional Theories Fear and Punishment Theory Reward Theory Carrot and Stick Theory Modern Theories Maslow’s Hierarchy needs Herzberg hygiene theory MC. Gregors theory X and Y ‘Z’ Theory Vroom’s Expectancy Theory Three need theory
  • 17. Fear and Punishment Theory • Managers developed a strategy of forcing people to work by threatening to punish or dismiss them or cut their rewards if they did not work well. • This philosophy is characterized by thinking of aggressiveness and authorities managers • Their was a tight control and rigid supervision over workers.
  • 18. Reward Theory • This theory tried to establish a direct relationship between efforts and rewards. • Bases of Piece rate system of wages • Based on the standard manager should decide on degree of rewards and penalties
  • 19. Carrot and Stick Theory • This theory suggest a combination of both rewards and penalties for motivation • This is based on the strategy of putting carrot in the front of the donkey and hitting it with the stick from behind so it has to run • Carrot refers to the incentives • Stick refer to the penalties
  • 20. Maslow’s Theory of Motivation • Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. • He considered an individual's motivation behavior as a predetermined order of needs. Abraham Maslow
  • 21. Hierarchy of Needs Theory Self- Actualization need desire for gaining more knowledge, social- service, creativity and being aesthetic Esteem Needs reputation, prestige, power, status, recognition and respect of others. Social needs needs for belongingness, friendship, love, affection, attention and social acceptance. Safety needs security of job and need for a predictable, secure and safe environment Basic/ Physiological Needs food, water, air, shelter, sleep, thirst, etc.
  • 22. McGregor :Theory X and Theory Y • In 1960, Douglas McGregor formulated Theory X and Theory Y suggesting two aspects of human behavior at work Douglas McGregor
  • 23. Theory X and Theory Y (Douglas McGregor)
  • 24. Assumptions of Theory X • An average employee does not like work and tries to escape it whenever possible. • He lacks ambition and dislikes responsibility • Since the employee does not want to work, he must be persuaded, compelled, or warned with punishment so as to achieve organizational goals.
  • 25. Assumptions of Theory ‘y’ • Employees can perceive their job as relaxing and normal. • If the job is rewarding and satisfying, then it will result in employees’ loyalty and commitment to organization. • The creativity, resourcefulness and innovative potentiality of the employees can be utilized to solve organizational problems.
  • 26. Herzberg’s Two-Factor Theory of Motivation • In 1959, Frederick Herzberg, a behavioral scientist proposed a two-factor theory or the motivator-hygiene theory.
  • 27. Two-Factor Theory (Frederick Herzberg) Hygiene factors Motivators
  • 28. Hygiene factors Hygiene factors are those job factors which are essential for existence of motivation at workplace. Hygiene factors are also called as dissatisfies or maintenance factors as they are required to avoid dissatisfaction. These factors describe the job environment / scenario. Means of Hygiene Factors  Company policy and administration  Interpersonal relationship Working conditions  Salary  Status  Job security
  • 29. Motivational Factors The motivational factors yield positive satisfaction. These factors motivate the employees for a superior performance. These are factors involved in performing the job. Employees find these factors intrinsically rewarding. Means of Motivator  Recognition  Sense of achievement  Growth and promotional opportunities  Responsibility
  • 30. David McClelland’s Theory of Needs nAch nPow nAff