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AUTHENTICITY A New Trend  or  A new shape of Storytelling?
Meaning of Authenticity
Authentic Brands Brands  with.. - a distinctive story - an original edge  - a sincere commitment to deliver what they promise.
Authenticity as a Product Platform ,[object Object],[object Object],[object Object]
Every item in young Dutch designer Christien Meindertsmas collection can be traced back to its source. Since one sheep supplies exactly enough wool for one sweater, each sweater is tagged with a specific animals ID number, and comes with a certificate: the animal's passport. Information provided includes breed, weight, year and place of birth, and a picture of the sheep.  Dutch   Authenticity or Storytelling?
LocalChoice Milk, sold by UK supermarket giant Tesco, is a new line of milk that is produced by local farms and sold at local Tesco stores. Responding to customer requests to make it easier for them to buy food which is genuinely local to their area, Tesco has started paying a premium to smaller local farmers which is above the rate they are paying to farmers who supply their standard milk. This means that farmers supplying new Local-Choice milk will receive up to GBP 0.22 per liter .  UK   Authenticity or Storytelling?
Tirebolu is a historic small town on the north side (Black Sea) of Turkey.  The 42th tea factory of Turkey is in Tirebolu. The most delicious tea of Turkey is growing in Tirebolu.  The name of the new product of “Tirebolu 42” is “2,5 leaf” tea that came from the harvesting story. The ideal taste of the tea is coming from harvesting only the bud and 2,5 leaf of tea. Authenticity or Storytelling? UK   UK   Turkiye
Turkiye   Authenticity or Storytelling? Künefis is a brand of Billur Gıda (local family company), that place of origin is İskenderun.  İskenderun, a city in the south of Turkey that is famous of “künefe” (most the delicious Turkish deserts).  Now, they are trying to increase the number of outlets over the Turkey.
Turkiye   Authenticity or Storytelling? A local Turkey brand (Turkish meat)  that the place of origin is  Akhisar (a small town in the Aegean side of Turkey).  The story of brand is coming from the two motherless brothers. They migrated from Macedonian to Turkey (Akhisar) and carry the delicious meat of Macedonian, that only made from only %100 veal meat, salt and onion.

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Authenticity

  • 1. AUTHENTICITY A New Trend or A new shape of Storytelling?
  • 3. Authentic Brands Brands with.. - a distinctive story - an original edge - a sincere commitment to deliver what they promise.
  • 4.
  • 5. Every item in young Dutch designer Christien Meindertsmas collection can be traced back to its source. Since one sheep supplies exactly enough wool for one sweater, each sweater is tagged with a specific animals ID number, and comes with a certificate: the animal's passport. Information provided includes breed, weight, year and place of birth, and a picture of the sheep. Dutch Authenticity or Storytelling?
  • 6. LocalChoice Milk, sold by UK supermarket giant Tesco, is a new line of milk that is produced by local farms and sold at local Tesco stores. Responding to customer requests to make it easier for them to buy food which is genuinely local to their area, Tesco has started paying a premium to smaller local farmers which is above the rate they are paying to farmers who supply their standard milk. This means that farmers supplying new Local-Choice milk will receive up to GBP 0.22 per liter . UK Authenticity or Storytelling?
  • 7. Tirebolu is a historic small town on the north side (Black Sea) of Turkey. The 42th tea factory of Turkey is in Tirebolu. The most delicious tea of Turkey is growing in Tirebolu. The name of the new product of “Tirebolu 42” is “2,5 leaf” tea that came from the harvesting story. The ideal taste of the tea is coming from harvesting only the bud and 2,5 leaf of tea. Authenticity or Storytelling? UK UK Turkiye
  • 8. Turkiye Authenticity or Storytelling? Künefis is a brand of Billur Gıda (local family company), that place of origin is İskenderun. İskenderun, a city in the south of Turkey that is famous of “künefe” (most the delicious Turkish deserts). Now, they are trying to increase the number of outlets over the Turkey.
  • 9. Turkiye Authenticity or Storytelling? A local Turkey brand (Turkish meat) that the place of origin is Akhisar (a small town in the Aegean side of Turkey). The story of brand is coming from the two motherless brothers. They migrated from Macedonian to Turkey (Akhisar) and carry the delicious meat of Macedonian, that only made from only %100 veal meat, salt and onion.