Reach Audiences with ARC Interactive Multimedia Unit
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Reach Audiences with ARC Interactive Multimedia Unit
- 1. ARC Interactive Multimedia Unit
- 3. It’s a universal truth.
- 9. I love campaigns. I love multimedia. I love PR, marketing & advertising. I love to diversify my assets. I love metrics. I love being found. I love change. I love consumers and business folks.
- 10. Online Distribution Social Media Online Newspapers & News Magazines Video Sharing Sites Industry / Blogs
- 11. Blog Blog Fan Site Blog Company Site News Site Blog Fan Site Blog Multimedia Unit Migration
- 12. IMP Content Updates blog blog fan site blog company site news site blog fan site blog Multimedia Unit Content Updates
- 13. Integration with Digital Ad Campaigns ARC also features a 300x250 unit to extend your Marketing with Your Digital Ad Campaigns
- 14. Additional Product Features Branded look and feel the landing page and IMU will match customer’s web presence Strategic Web Placement on industry and subject-related sites lead to IMU assets – includes 1 Million guaranteed impressions . Guaranteed social media placement on over 20 industry specific blogs and 100 social media news sites Ability to change assets (for free) for up to 60 days Additional blogger pitching Comprehensive reports 30-day trial of Social Media Monitoring HTML Email Distribution option Online Video Distribution (OVD) for one video Times Square & Las Vegas Distribution for two photos Internet Photo Distribution (IPD)
- 16. Kick-start the launch of a new campaign Drive business through coupon/contest offers Attract Facebook followers And data collection Increase Web site traffic Generate buzz and excitement among consumers The ARC Interactive Multimedia unit and page is customizable. What it can be used for is UNLIMITED. What can the ARC be used for?
- 19. Includes 30 days of PR Newswire Media Monitoring (PRN MM) Demographics: Gender, age and regional information Top Topics: Conversations around your brand Buzz volume: Number of mentions over time Sentiment: Measure tone of your brand’s buzz: positive, negative or neutral Influencers: Identify the most influential sources
- 20. 29% of visitors spent between 3-15 minutes on the ARC 3.5% CTR on strategic web placements/text advertising Premium placement on top trade publication websites - $20,000 value #4 immediate organic ranking for key term: “talent recruitment” ARC In Action: Product Launch
- 21. 37% of visitors spent more than 3min on the ARC ARC page views: 630,000+ 22,000+ video views 200+ whitepaper downloads ARC In Action: Branding
Editor's Notes
- Universal search is in the benefit of the searcher – media or consumer. Simply put, universal search simply requires communicators to apply smart keyword use to other forms of media! Goal: more stuff out there with consistent keyword usage means more opportunities to have stuff show up on page 1 of google. Videos, photos, news, and conversation are as important as web/landing pages!
- Non company name organic searches.