3. Definitions
• Product/Market Fit: Customers look for
your product, pay for it, and love it.
• Poker: A series of repeated investment
games with limited information.
4. Why is P/M Fit
Important?
• Don’t go all-in when you are holding an
immature product
• Don’t just take it from me . . .
19. 3% Upgrade Rate
• Fred Wilson, USV
• Market specific (3% for consumer
freemium,Yammer 20% paid seats)
• 3% is a starting point, not an optimization
goal.
20. 40% “Must-have”
• Sean Ellis
• Specific survey question
• Specifically for P/M Fit
• Not an end in itself