Slides for presentation at the Osher Lifelong Learning Institute, Oct. 5, 2010.

1. Branded to Learn:
Leveraging Social Media Conversations
10-5-2010
Mathieu Plourde, Educational Technologist, LMS Project Leader
IT-Client Support & Services

2. Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Your mileage may vary.
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3. A Quick Poll
1. Do you have a Facebook account?
• Yes.
• No.
2. Do you have a Twitter account?
• Yes.
• No.
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4. A Quick Poll
3. Have you ever subscribed to a RSS feed?
• Yes.
• No.
4. Do you own a smartphone or another
web-enabled handheld device?
• Yes.
• No.
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5. Personal Productivity Tools
MY PERSONAL STORY
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6. It All Started With Me…
• Moved to a new
country.
• Isolated from my
friends and family.
• Main computer
usage:
• Desktop apps
• Email
Me – Circa 2007 • Blog posts: 3
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7. My First Web 2.0 Trigger
• RSS in Plain English
• Social Bookmarking in Plain English
• Wikis in Plain English
http://www.commoncraft.com/
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8. Really Simple Syndication (RSS)
• Almost every web site generates
a RSS feed nowadays…
• You get a notification when there
is something new.
Attribution: jrhode on Flickr.com
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9. Bookmarks
Browser Add- Can you imagine having almost 2,000
On bookmarks in your browser?
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10. Facebook
• Good way to keep in
touch with friends
from Québec.
• Mix of personal and
professional
contacts.
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11. Wikis
Author/
Audience
Author/ Web Author/
Audience
Page Audience
Author/
Audience
Reference: Grenier (2007)
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12. My Second Trigger: Conferences
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13. Twitter
• Opt-in system: you
pay attention if you
want to.
• How would you
drink from a fire
hydrant (a real one)?
Attribution: rustytanton on Flickr.com
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16. Less Intrusive Than a Phone Call…
Share your
identity in
the physical
world!
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17. A Quick Poll
5. Are you afraid of sharing your ideas
online?
• Yes.
• No.
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18. Your Digital Dossier
• What you put online is what people see
• Your real permanent record
• Take charge of your own persona
Pat Sine, Owning Your Life:
http://sites.udel.edu/sine/2009/11/02/owning-your-life/
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19. My Sharing Loop
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20. If Information Was Made of Light…
EXTERNAL
INFORMATION
RECEIVED SOURCE
INFORMATION
FORWARDED
INFORMATION
STORED
INFORMATION SHARED
INFORMATION
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21. … and It Continues With Me!
• Established a network of
people with similar interests
than me.
• Access to a human search
engine.
• Web identity:
• 40+ blog posts
• YouTube and Vimeo videos
• 4,610 Flickr pictures
• 3,391 bookmarks
• 3,300 tweets
• Hundreds of comments
• Thousands of wiki edits
• 300+ check-ins on Foursquare
Me – October 2010
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22. Personal Learning Network
Attribution: Alec Couros (courosa) on Flickr.com
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23. Information Overload
SELECTING SOCIAL MEDIA
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24. A Quick Poll
6. Do you feel overwhelmed by all the
information you encounter daily?
• Yes.
• No.
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25. “It's not information
overload - it's filter failure”
– Clay Shirky
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26. A Critical Mass: Set Your Expectations…
Mass of Social Media Users Interested in…
Current Events (News)
Web 2.0 Technologies
Education
Graphic Design
Wikis in Higher Education
19th Century South
American Sculpture
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27. Roles in Communities
Leaders/
Gurus
Active
Members
Lurkers
Outsiders
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28. The Network Effect Affects Your Toolbox
Users (M)
400
300
200
100
0
Users (M)
Facebook
MySpace
Twitter
LinkedIn
Source: NumberOf.net, 2010
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29. Conversational Spaces
PERSONAL PROFESSIONAL
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30. Social Media Spaces
PERSONAL PROFESSIONAL
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31. My Spaces
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33. Thank You!
• Questions, Comments?
• Mathieu Plourde
Instructional Designer, LMS Project Leader
IT Client Support & Services
mathieu@udel.edu
302-831-4060
• http://sites.udel.edu/mathieu
• Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde
• Facebook, LinkedIn: Mathieu Plourde
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