Slides used for 9-24-2013 presentation to FASH325 students at the University of Delaware.

1. Social Media and Web 2.0 for Fashion
FASH325 – Fall 2013
http://bit.ly/sm-fashion-f13
Mathieu Plourde, Educational Technologist
IT Academic Technology Services

2. Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Actual mileage may vary.
Social Media and Web 2.0 for Fashion - M. Plourde 2

3. Use of Technology
• Please, DO use any technology at your fingertips.
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4. Presentation Structure
You
Your Brand
Your Target
Audience
• Local
• Distant
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5. DEFINING SOCIAL MEDIA
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6. Social Media and Web 2.0 for Fashion - M. Plourde 6
Credit: Khalid Albaih on Flickr

7. Social media presence
Do you have a _______ account?
• Yes.
• No.
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8. Social media usage
Your purpose for using social media is
mostly…
• Personal.
• Professional.
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9. Mobile devices
Do you own a smartphone, tablet, or another
web-enabled handheld device?
• Yes.
• No.
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10. MANAGING INCOMING
INFORMATION
Information overload…
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11. How big is the problem?
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12. “It's not information
overload - it's filter failure”
– Clay Shirky
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13. Don’t be a slave to email!
• Apply the Getting Things Done process to your
inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not
required to take action
upon to another space.
• Separate email account
• RSS reader
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14. Remember the day
the Internet almost died?
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http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html

15. Self-Organized Crisis Response
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http://irevolution.net/2013/04/16/bostonmarathon-attack/

16. Finding relevant conversations
• Gurus in your discipline
and their entourage
• Books
• Blogs
• Professional associations
• Conference and event
backchannels
• #Hashtags and keywords
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17. New York
Fashion Week
http://mashable.com/2012/
09/05/new-york-fashion-
week-sept-2012/
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18. Google Alerts
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http://www.google.com/alerts

19. Consume the social web
• Create a custom online newspaper that scouts the social
web for you: http://paper.li
• Multi-engine social search: http://addictomatic.com
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20. Flipboard and Pulse.me
• Mobile apps can push the news to you in a
magazine format
flipboard.com www.pulse.me
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21. Really Simple Syndication (RSS)
• Almost every web site generates an RSS feed.
• You get a notification when there is
something new.
• http://feedly.com
Attribution: jrhode on Flickr.com
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22. Roles in communities
Leaders/
Gurus
Active
Members
Lurkers
Outsiders
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23. STORING AND RETRIEVING
INFORMATION
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24. Storing and retrieving
I can retrieve relevant information I was
exposed to in the last month.
• Yes.
• No.
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25. Social bookmarking: Diigo
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Can you imagine having 7,000 bookmarks
in your browser?
Browser Add-
On
http://www.diigo.com

26. Pinterest
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27. Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/

28. File sync
•28 Social Media and Web 2.0 for Fashion - M. Plourde

29. BRANDING YOURSELF!
Sharing information, or…
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30. What is your first
reflex when you don’t
know something?
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31. What is your first
reflex when you don’t
know something?
(You Google it!)
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32. What is your first
reflex when you don’t
know something?
(You Google it!)
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33. Google yourself!
Can you find yourself when you Google your
name?
• Yes.
• No.
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34. Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
• Yes.
• No.
• OMG, no way!
Social Media and Web 2.0 for Fashion - M. Plourde 34

35. Overexposed
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http://youtu.be/jSdw9m3FskA

36. Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and contact you?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 36

37. Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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38. danah boyd on her digital presence
“There is some crappy stuff concerning me on the
Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […]
My way of coping with persistence is to create a
living presence, frame my own story in an ongoing
way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart
(Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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39. Your profile
Social Media and Web 2.0 for Fashion - M. Plourde 39

40. Less Intrusive Than a Phone Call…
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Share your
identity in
the physical
world!

41. If Information Was Made of Light…
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EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION

42. If Information Was Made of Light…
Social Media and Web 2.0 for Fashion - M. Plourde 42
EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
CURATION

43. Conversational Spaces
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PROFESSIONALPERSONAL

44. Social Media Spaces
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PERSONAL PROFESSIONAL

45. CHOOSING THE RIGHT
CHANNELS
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46. The network effect
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Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html

47. The role of reciprocity
Reciprocal
• Requires permission
from both participants.
Non-reciprocal
• You can follow someone
without them following
you back.
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Top dog

48. The role of reciprocity
Reciprocal
• Fosters relationship.
Non-reciprocal
• Fosters discovery.
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49. My spaces
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PERSONAL
PROFESSIONAL

50. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
(Circa 2007)
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51. Social Media and Web 2.0 for Fashion - M. Plourde 51
My sharing loop
(2012)

52. Personal Learning Networks
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Attribution: Alec Couros (courosa) on Flickr.com

53. Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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54. Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• G+ Communities
• Google Hangouts
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55. LOCATION, LOCATION,
LOCATION
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56. Social Check-In
• Foursquare
• Yelp!
• Facebook Places
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57. Social Deals
• Groupon
• Living Social
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58. Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
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59. Enhanced Reality
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http://www.wikitude.com/en/tour/wikitude-world-browser

60. Aurasma
• http://youtu.be/GBKy-hSedg8
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61. Aurasma
http://social.marksandspencer.com/fashion-
2/valentines-day-augmented-reality/
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62. T-shirt OS
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http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/

63. Google Goggles
• http://www.google.com/mobile/goggles/
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64. Tech-Enabling Fashion
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• http://www.agloves.com/about-our-products/
• http://www.ipadhacks.com/news/ipad-jeans-pocket/

65. Google Glass
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http://www.google.com/glass/start/

66. Samsung Galaxy Gear
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http://techcrunch.com/2013/09/04/samsung-galaxy-gear-official/

67. AUDIENCE CONCERNS
Finding Value
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68. What’s Your Metric?
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Visitors
Hits on your
Website
Revenue/
Donations
Actions

69. The AIDA Model
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Awareness
Interest
Desire
Action

70. Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
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71. Brand Presence
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Web Site
Social
Media

72. Web Site vs. Social Media
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Web Site
+ Social Media
+ Local
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
Your brand is your
organizational
persona. Make it
consistent and
connected!

73. One Brand, Different Perspectives
Brand
Origin
History
ProximityMeaning
Personal
Stories
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74. More questions than answers…
• What kind of information are shoppers
interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned
technology?
• How can your clients become the voice for your
brand?
• How is shopping in virtual spaces different?
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75. Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Academic Technology Services
mathieu@udel.edu
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f13
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