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Social Media and Web 2.0 for Fashion
FASH325 – Fall 2013
http://bit.ly/sm-fashion-f13
Mathieu Plourde, Educational Technol...
Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Actual mileage m...
Use of Technology
• Please, DO use any technology at your fingertips.
Social Media and Web 2.0 for Fashion - M. Plourde 3
Presentation Structure
You
Your Brand
Your Target
Audience
• Local
• Distant
Social Media and Web 2.0 for Fashion - M. Plo...
DEFINING SOCIAL MEDIA
Social Media and Web 2.0 for Fashion - M. Plourde 5
Social Media and Web 2.0 for Fashion - M. Plourde 6
Credit: Khalid Albaih on Flickr
Social media presence
Do you have a _______ account?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 7
Social media usage
Your purpose for using social media is
mostly…
• Personal.
• Professional.
Social Media and Web 2.0 for...
Mobile devices
Do you own a smartphone, tablet, or another
web-enabled handheld device?
• Yes.
• No.
Social Media and Web ...
MANAGING INCOMING
INFORMATION
Information overload…
Social Media and Web 2.0 for Fashion - M. Plourde 10
How big is the problem?
Social Media and Web 2.0 for Fashion - M. Plourde 11
“It's not information
overload - it's filter failure”
– Clay Shirky
Social Media and Web 2.0 for Fashion - M. Plourde 12
Don’t be a slave to email!
• Apply the Getting Things Done process to your
inbox.
• Use filters, tags, and folders.
• Unsu...
Remember the day
the Internet almost died?
Social Media and Web 2.0 for Fashion - M. Plourde 14
http://www.cnn.com/2009/TE...
Self-Organized Crisis Response
Social Media and Web 2.0 for Fashion - M. Plourde 15
http://irevolution.net/2013/04/16/bost...
Finding relevant conversations
• Gurus in your discipline
and their entourage
• Books
• Blogs
• Professional associations
...
New York
Fashion Week
http://mashable.com/2012/
09/05/new-york-fashion-
week-sept-2012/
Social Media and Web 2.0 for Fashi...
Google Alerts
Social Media and Web 2.0 for Fashion - M. Plourde 18
http://www.google.com/alerts
Consume the social web
• Create a custom online newspaper that scouts the social
web for you: http://paper.li
• Multi-engi...
Flipboard and Pulse.me
• Mobile apps can push the news to you in a
magazine format
flipboard.com www.pulse.me
Social Media...
Really Simple Syndication (RSS)
• Almost every web site generates an RSS feed.
• You get a notification when there is
some...
Roles in communities
Leaders/
Gurus
Active
Members
Lurkers
Outsiders
Social Media and Web 2.0 for Fashion - M. Plourde 22
STORING AND RETRIEVING
INFORMATION
Social Media and Web 2.0 for Fashion - M. Plourde 23
Storing and retrieving
I can retrieve relevant information I was
exposed to in the last month.
• Yes.
• No.
Social Media a...
Social bookmarking: Diigo
Social Media and Web 2.0 for Fashion - M. Plourde 25
Can you imagine having 7,000 bookmarks
in y...
Pinterest
Social Media and Web 2.0 for Fashion - M. Plourde 26
Evernote
Social Media and Web 2.0 for Fashion - M. Plourde 27
• Personal note-taking application.
• Syncs on multiple devi...
File sync
•28 Social Media and Web 2.0 for Fashion - M. Plourde
BRANDING YOURSELF!
Sharing information, or…
Social Media and Web 2.0 for Fashion - M. Plourde 29
What is your first
reflex when you don’t
know something?
Social Media and Web 2.0 for Fashion - M. Plourde 30
What is your first
reflex when you don’t
know something?
(You Google it!)
Social Media and Web 2.0 for Fashion - M. Plourd...
What is your first
reflex when you don’t
know something?
(You Google it!)
Social Media and Web 2.0 for Fashion - M. Plourd...
Google yourself!
Can you find yourself when you Google your
name?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. P...
Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
• Yes.
• No...
Overexposed
Social Media and Web 2.0 for Fashion - M. Plourde 35
http://youtu.be/jSdw9m3FskA
Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and co...
Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What d...
danah boyd on her digital presence
“There is some crappy stuff concerning me on the
Internet— both stuff that I’ve produce...
Your profile
Social Media and Web 2.0 for Fashion - M. Plourde 39
Less Intrusive Than a Phone Call…
Social Media and Web 2.0 for Fashion - M. Plourde 40
Share your
identity in
the physical...
If Information Was Made of Light…
Social Media and Web 2.0 for Fashion - M. Plourde 41
EXTERNAL
INFORMATION
SOURCERECEIVED...
If Information Was Made of Light…
Social Media and Web 2.0 for Fashion - M. Plourde 42
EXTERNAL
INFORMATION
SOURCERECEIVED...
Conversational Spaces
Social Media and Web 2.0 for Fashion - M. Plourde 43
PROFESSIONALPERSONAL
Social Media Spaces
Social Media and Web 2.0 for Fashion - M. Plourde 44
PERSONAL PROFESSIONAL
CHOOSING THE RIGHT
CHANNELS
Social Media and Web 2.0 for Fashion - M. Plourde 45
The network effect
Social Media and Web 2.0 for Fashion - M. Plourde 46
Source: Jeff Bullas
Also: http://blog.digitalinsig...
The role of reciprocity
Reciprocal
• Requires permission
from both participants.
Non-reciprocal
• You can follow someone
w...
The role of reciprocity
Reciprocal
• Fosters relationship.
Non-reciprocal
• Fosters discovery.
Social Media and Web 2.0 fo...
My spaces
Social Media and Web 2.0 for Fashion - M. Plourde 49
PERSONAL
PROFESSIONAL
ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
(Circa 2007)
Social Media and Web 2.0 for Fashion - M. Plourde 50
Social Media and Web 2.0 for Fashion - M. Plourde 51
My sharing loop
(2012)
Personal Learning Networks
Social Media and Web 2.0 for Fashion - M. Plourde 52
Attribution: Alec Couros (courosa) on Flic...
Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
Social Media and Web 2.0 for Fashion - M. Plourde 53
Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• G+ Co...
LOCATION, LOCATION,
LOCATION
Social Media and Web 2.0 for Fashion - M. Plourde 55
Social Check-In
• Foursquare
• Yelp!
• Facebook Places
Social Media and Web 2.0 for Fashion - M. Plourde 56
Social Deals
• Groupon
• Living Social
Social Media and Web 2.0 for Fashion - M. Plourde 57
Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
Social Media and Web 2.0 for F...
Enhanced Reality
Social Media and Web 2.0 for Fashion - M. Plourde 59
http://www.wikitude.com/en/tour/wikitude-world-brows...
Aurasma
• http://youtu.be/GBKy-hSedg8
Social Media and Web 2.0 for Fashion - M. Plourde 60
Aurasma
http://social.marksandspencer.com/fashion-
2/valentines-day-augmented-reality/
Social Media and Web 2.0 for Fashio...
T-shirt OS
Social Media and Web 2.0 for Fashion - M. Plourde 62
http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
Google Goggles
• http://www.google.com/mobile/goggles/
Social Media and Web 2.0 for Fashion - M. Plourde 63
Tech-Enabling Fashion
Social Media and Web 2.0 for Fashion - M. Plourde 64
• http://www.agloves.com/about-our-products/
• ...
Google Glass
Social Media and Web 2.0 for Fashion - M. Plourde 65
http://www.google.com/glass/start/
Samsung Galaxy Gear
Social Media and Web 2.0 for Fashion - M. Plourde 66
http://techcrunch.com/2013/09/04/samsung-galaxy-g...
AUDIENCE CONCERNS
Finding Value
Social Media and Web 2.0 for Fashion - M. Plourde 67
What’s Your Metric?
Social Media and Web 2.0 for Fashion - M. Plourde 68
Visitors
Hits on your
Website
Revenue/
Donations
...
The AIDA Model
Social Media and Web 2.0 for Fashion - M. Plourde 69
Awareness
Interest
Desire
Action
Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ust...
Brand Presence
Social Media and Web 2.0 for Fashion - M. Plourde 71
Web Site
Social
Media
Web Site vs. Social Media
Social Media and Web 2.0 for Fashion - M. Plourde 72
Web Site
+ Social Media
+ Local
Jeremiah Ow...
One Brand, Different Perspectives
Brand
Origin
History
ProximityMeaning
Personal
Stories
Social Media and Web 2.0 for Fash...
More questions than answers…
• What kind of information are shoppers
interested in?
• How can you deliver an enhanced expe...
Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Academic Technology Se...
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9-24-2013 Social Media and Web 2.0 for Fashion

  1. 1. Social Media and Web 2.0 for Fashion FASH325 – Fall 2013 http://bit.ly/sm-fashion-f13 Mathieu Plourde, Educational Technologist IT Academic Technology Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Actual mileage may vary. Social Media and Web 2.0 for Fashion - M. Plourde 2
  3. 3. Use of Technology • Please, DO use any technology at your fingertips. Social Media and Web 2.0 for Fashion - M. Plourde 3
  4. 4. Presentation Structure You Your Brand Your Target Audience • Local • Distant Social Media and Web 2.0 for Fashion - M. Plourde 4
  5. 5. DEFINING SOCIAL MEDIA Social Media and Web 2.0 for Fashion - M. Plourde 5
  6. 6. Social Media and Web 2.0 for Fashion - M. Plourde 6 Credit: Khalid Albaih on Flickr
  7. 7. Social media presence Do you have a _______ account? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 7
  8. 8. Social media usage Your purpose for using social media is mostly… • Personal. • Professional. Social Media and Web 2.0 for Fashion - M. Plourde 8
  9. 9. Mobile devices Do you own a smartphone, tablet, or another web-enabled handheld device? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 9
  10. 10. MANAGING INCOMING INFORMATION Information overload… Social Media and Web 2.0 for Fashion - M. Plourde 10
  11. 11. How big is the problem? Social Media and Web 2.0 for Fashion - M. Plourde 11
  12. 12. “It's not information overload - it's filter failure” – Clay Shirky Social Media and Web 2.0 for Fashion - M. Plourde 12
  13. 13. Don’t be a slave to email! • Apply the Getting Things Done process to your inbox. • Use filters, tags, and folders. • Unsubscribe. • Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader Social Media and Web 2.0 for Fashion - M. Plourde 13
  14. 14. Remember the day the Internet almost died? Social Media and Web 2.0 for Fashion - M. Plourde 14 http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
  15. 15. Self-Organized Crisis Response Social Media and Web 2.0 for Fashion - M. Plourde 15 http://irevolution.net/2013/04/16/bostonmarathon-attack/
  16. 16. Finding relevant conversations • Gurus in your discipline and their entourage • Books • Blogs • Professional associations • Conference and event backchannels • #Hashtags and keywords Social Media and Web 2.0 for Fashion - M. Plourde 16
  17. 17. New York Fashion Week http://mashable.com/2012/ 09/05/new-york-fashion- week-sept-2012/ Social Media and Web 2.0 for Fashion - M. Plourde 17
  18. 18. Google Alerts Social Media and Web 2.0 for Fashion - M. Plourde 18 http://www.google.com/alerts
  19. 19. Consume the social web • Create a custom online newspaper that scouts the social web for you: http://paper.li • Multi-engine social search: http://addictomatic.com Social Media and Web 2.0 for Fashion - M. Plourde 19
  20. 20. Flipboard and Pulse.me • Mobile apps can push the news to you in a magazine format flipboard.com www.pulse.me Social Media and Web 2.0 for Fashion - M. Plourde 20
  21. 21. Really Simple Syndication (RSS) • Almost every web site generates an RSS feed. • You get a notification when there is something new. • http://feedly.com Attribution: jrhode on Flickr.com Social Media and Web 2.0 for Fashion - M. Plourde 21
  22. 22. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders Social Media and Web 2.0 for Fashion - M. Plourde 22
  23. 23. STORING AND RETRIEVING INFORMATION Social Media and Web 2.0 for Fashion - M. Plourde 23
  24. 24. Storing and retrieving I can retrieve relevant information I was exposed to in the last month. • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 24
  25. 25. Social bookmarking: Diigo Social Media and Web 2.0 for Fashion - M. Plourde 25 Can you imagine having 7,000 bookmarks in your browser? Browser Add- On http://www.diigo.com
  26. 26. Pinterest Social Media and Web 2.0 for Fashion - M. Plourde 26
  27. 27. Evernote Social Media and Web 2.0 for Fashion - M. Plourde 27 • Personal note-taking application. • Syncs on multiple devices. • http://www.evernote.com/
  28. 28. File sync •28 Social Media and Web 2.0 for Fashion - M. Plourde
  29. 29. BRANDING YOURSELF! Sharing information, or… Social Media and Web 2.0 for Fashion - M. Plourde 29
  30. 30. What is your first reflex when you don’t know something? Social Media and Web 2.0 for Fashion - M. Plourde 30
  31. 31. What is your first reflex when you don’t know something? (You Google it!) Social Media and Web 2.0 for Fashion - M. Plourde 31
  32. 32. What is your first reflex when you don’t know something? (You Google it!) Social Media and Web 2.0 for Fashion - M. Plourde 32
  33. 33. Google yourself! Can you find yourself when you Google your name? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 33
  34. 34. Are you employable? If someone found your social media profile, would they consider you a potential candidate? • Yes. • No. • OMG, no way! Social Media and Web 2.0 for Fashion - M. Plourde 34
  35. 35. Overexposed Social Media and Web 2.0 for Fashion - M. Plourde 35 http://youtu.be/jSdw9m3FskA
  36. 36. Personal landing page Do you have a personal landing page, a URL you share to others so they can find out about you and contact you? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 36
  37. 37. Your personal landing page • Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you? • Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/ Social Media and Web 2.0 for Fashion - M. Plourde 37
  38. 38. danah boyd on her digital presence “There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff that’s been written about me by other people. […] My way of coping with persistence is to create a living presence, frame my own story in an ongoing way, and creating a digital self that is constantly evolving not to escape but to mature” —danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.) Social Media and Web 2.0 for Fashion - M. Plourde 38
  39. 39. Your profile Social Media and Web 2.0 for Fashion - M. Plourde 39
  40. 40. Less Intrusive Than a Phone Call… Social Media and Web 2.0 for Fashion - M. Plourde 40 Share your identity in the physical world!
  41. 41. If Information Was Made of Light… Social Media and Web 2.0 for Fashion - M. Plourde 41 EXTERNAL INFORMATION SOURCERECEIVED INFORMATION FORWARDED INFORMATION SHARED INFORMATION STORED INFORMATION
  42. 42. If Information Was Made of Light… Social Media and Web 2.0 for Fashion - M. Plourde 42 EXTERNAL INFORMATION SOURCERECEIVED INFORMATION FORWARDED INFORMATION SHARED INFORMATION STORED INFORMATION CURATION
  43. 43. Conversational Spaces Social Media and Web 2.0 for Fashion - M. Plourde 43 PROFESSIONALPERSONAL
  44. 44. Social Media Spaces Social Media and Web 2.0 for Fashion - M. Plourde 44 PERSONAL PROFESSIONAL
  45. 45. CHOOSING THE RIGHT CHANNELS Social Media and Web 2.0 for Fashion - M. Plourde 45
  46. 46. The network effect Social Media and Web 2.0 for Fashion - M. Plourde 46 Source: Jeff Bullas Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
  47. 47. The role of reciprocity Reciprocal • Requires permission from both participants. Non-reciprocal • You can follow someone without them following you back. Social Media and Web 2.0 for Fashion - M. Plourde 47 Top dog
  48. 48. The role of reciprocity Reciprocal • Fosters relationship. Non-reciprocal • Fosters discovery. Social Media and Web 2.0 for Fashion - M. Plourde 48
  49. 49. My spaces Social Media and Web 2.0 for Fashion - M. Plourde 49 PERSONAL PROFESSIONAL
  50. 50. ME INPUT (Inbound) OUTPUT (Outbound) MY STORAGE (Circa 2007) Social Media and Web 2.0 for Fashion - M. Plourde 50
  51. 51. Social Media and Web 2.0 for Fashion - M. Plourde 51 My sharing loop (2012)
  52. 52. Personal Learning Networks Social Media and Web 2.0 for Fashion - M. Plourde 52 Attribution: Alec Couros (courosa) on Flickr.com
  53. 53. Your PLN to the rescue http://youtu.be/IZ83x2hUCP4 Social Media and Web 2.0 for Fashion - M. Plourde 53
  54. 54. Collaboration • Shared spaces: • Pinterest boards • Mindmapping • Social bookmarking • Google Tools • Sites • Docs • G+ Communities • Google Hangouts Social Media and Web 2.0 for Fashion - M. Plourde 54
  55. 55. LOCATION, LOCATION, LOCATION Social Media and Web 2.0 for Fashion - M. Plourde 55
  56. 56. Social Check-In • Foursquare • Yelp! • Facebook Places Social Media and Web 2.0 for Fashion - M. Plourde 56
  57. 57. Social Deals • Groupon • Living Social Social Media and Web 2.0 for Fashion - M. Plourde 57
  58. 58. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience Social Media and Web 2.0 for Fashion - M. Plourde 58
  59. 59. Enhanced Reality Social Media and Web 2.0 for Fashion - M. Plourde 59 http://www.wikitude.com/en/tour/wikitude-world-browser
  60. 60. Aurasma • http://youtu.be/GBKy-hSedg8 Social Media and Web 2.0 for Fashion - M. Plourde 60
  61. 61. Aurasma http://social.marksandspencer.com/fashion- 2/valentines-day-augmented-reality/ Social Media and Web 2.0 for Fashion - M. Plourde 61
  62. 62. T-shirt OS Social Media and Web 2.0 for Fashion - M. Plourde 62 http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
  63. 63. Google Goggles • http://www.google.com/mobile/goggles/ Social Media and Web 2.0 for Fashion - M. Plourde 63
  64. 64. Tech-Enabling Fashion Social Media and Web 2.0 for Fashion - M. Plourde 64 • http://www.agloves.com/about-our-products/ • http://www.ipadhacks.com/news/ipad-jeans-pocket/
  65. 65. Google Glass Social Media and Web 2.0 for Fashion - M. Plourde 65 http://www.google.com/glass/start/
  66. 66. Samsung Galaxy Gear Social Media and Web 2.0 for Fashion - M. Plourde 66 http://techcrunch.com/2013/09/04/samsung-galaxy-gear-official/
  67. 67. AUDIENCE CONCERNS Finding Value Social Media and Web 2.0 for Fashion - M. Plourde 67
  68. 68. What’s Your Metric? Social Media and Web 2.0 for Fashion - M. Plourde 68 Visitors Hits on your Website Revenue/ Donations Actions
  69. 69. The AIDA Model Social Media and Web 2.0 for Fashion - M. Plourde 69 Awareness Interest Desire Action
  70. 70. Web Presence and Metrics • Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc. • Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys Social Media and Web 2.0 for Fashion - M. Plourde 70
  71. 71. Brand Presence Social Media and Web 2.0 for Fashion - M. Plourde 71 Web Site Social Media
  72. 72. Web Site vs. Social Media Social Media and Web 2.0 for Fashion - M. Plourde 72 Web Site + Social Media + Local Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant Your brand is your organizational persona. Make it consistent and connected!
  73. 73. One Brand, Different Perspectives Brand Origin History ProximityMeaning Personal Stories Social Media and Web 2.0 for Fashion - M. Plourde 73
  74. 74. More questions than answers… • What kind of information are shoppers interested in? • How can you deliver an enhanced experience? • Can you leverage in-store and client-owned technology? • How can your clients become the voice for your brand? • How is shopping in virtual spaces different? Social Media and Web 2.0 for Fashion - M. Plourde 74
  75. 75. Thank You! • Questions, Comments? • Mathieu Plourde Educational Technologist, LMS Project Leader IT Academic Technology Services mathieu@udel.edu bit.ly/mathplourde • All contents for this session: bit.ly/sm-fashion-f13 Social Media and Web 2.0 for Fashion - M. Plourde 75

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