1. Personal branding and social media
FASH325 – Fall 2014
http://bit.ly/sm-fashion-f14
Mathieu Plourde, Educational Technologist
IT Academic Technology Services
2. Use of Technology
• Please, DO use any technology at your fingertips.
Personal branding and social media - M. Plourde - October 2014 2
4. Personal branding and social media - M. Plourde - October 2014 4
Credit: Khalid Albaihon Flickr
5. Social media presence
Do you have a _______ account?
• Yes.
• No.
Personal branding and social media - M. Plourde - October 2014 5
6. Social media usage
Your purpose for using social media is
mostly…
• Personal.
• Professional.
Personal branding and social media - M. Plourde - October 2014 6
8. What is your first
reflex when you don’t
know something?
Personal branding and social media - M. Plourde - October 2014 8
9. What is your first
reflex when you don’t
know something?
(You Google it!)
Personal branding and social media - M. Plourde - October 2014 9
10. What is your first
reflex when you don’t
know something?
(You Google it!)
Personal branding and social media - M. Plourde - October 2014 10
11. Google yourself!
Can you find yourself when you Google your
name?
• Yes.
• No.
Personal branding and social media - M. Plourde - October 2014 11
12. Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
• Yes.
• No.
• OMG, no way!
Personal branding and social media - M. Plourde - October 2014 12
15. Scrubbing strategies
• Delete
• Change privacy settings
• Untag
• Unfollow
• Social media policy to
prevent future “breaches”
Personal branding and social media - M. Plourde - October 2014 15
16. Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and contact you?
• Yes.
• No.
Personal branding and social media - M. Plourde - October 2014 16
17. Personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
Personal branding and social media - M. Plourde - October 2014 17
18. Your professional profile
• Vincent Van Gogh
• Post-Impressionist artist,
#selfie lover, painting
trailblazer
Personal branding and social media - M. Plourde - October 2014 18
@Vincent_says
19. Itemized professional profile
• [Full Name] Middle name?
• [Tagline] About 100 characters
• [Bio] About 300 words
Personal branding and social media - M. Plourde - October 2014 19
[@handle] Unique
[Avatar] Headshot
20. Make it consistent
Personal branding and social media - M. Plourde - October 2014 20
21. Less Intrusive Than a Phone Call…
Personal branding and social media - M. Plourde - October 2014 21
Share your
digital
identity in
the physical
world!
22. danah boyd on her digital presence
“There is some crappy stuff concerning me on the
Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […]
My way of coping with persistence is to create a
living presence, frame my own story in an ongoing
way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart
(Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
Personal branding and social media - M. Plourde - October 2014 22
23. Creating a living presence
Personal branding and social media - M. Plourde - October 2014 23
• Identify someone you
follow who has a good
web presence.
• Which platforms is
he/she using? When?
How often? To share
what?
24. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
Personal branding and social media - M. Plourde - October 2014 24
25. CHOOSING THE RIGHT
CHANNELS
Personal branding and social media - M. Plourde - October 2014 25
26. The network effect
Personal branding and social media - M. Plourde - October 2014 26
Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
27. The role of reciprocity
Reciprocal
• Requires permission
from both
participants.
Personal branding and social media - M. Plourde - October 2014 27
Non-reciprocal
• You can follow someone
without them following
you back.
Top dog
28. The role of reciprocity
Reciprocal
• Fosters relationship.
Personal branding and social media - M. Plourde - October 2014 28
Non-reciprocal
• Fosters discovery.
29. My spaces
Personal branding and social media - M. Plourde - October 2014 29
PERSONAL
PROFESSIONAL
30. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
(Circa 2007)
Personal branding and social media - M. Plourde - October 2014 30
31. Personal branding and social media - M. Plourde - October 2014 31
My sharing loop(2014)
32. Personal Learning Networks
Personal branding and social media - M. Plourde - October 2014 32
Attribution: Alec Couros (courosa) on Flickr.com
33. Building your resilience
•3
3
Source: http://www.merriam-webster.com/dictionary/resilience
Personal branding and social media - M. Plourde - October 2014
34. Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
Personal branding and social media - M. Plourde - October 2014 34
35. Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Academic Technology Services
mathieu@udel.edu
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f14
Personal branding and social media - M. Plourde - October 2014 35
