Slides from Matt's January webinar on trends for 2019

5. Attention Persuasion Conversion
Experience

6. Attention

7. Programmatic Job Posting

8. Programmatic Display

10. Matching

11. Persuasion

14. “Great stories build relationships
and they make people care”
- Shane Snow

15. Effective Story Telling
http://bit.ly/ebstories

16. • Relatability – Recognizable and easy empathy
• Novelty – Something not seen before
• Fluency – Easy for the audience to understand
• Tension – The gap between what is and what could be…
Elements Of Effective Story Telling

17. Emotional Engagement

19. Conversion

23. Job Search Conversion

24. Contextual Personalisation

25. Experience

27. Chatbots

28. Trends to watch

29. More about Artificial Intelligence?
Rob McCargow, AI Programme Leader PwC
http://bit.ly/workplaceAI

30. Blockchain?

31. Voice

32. Virtual & Augmented Reality

33. Resources
www.rfpodcast.com www.exceptionaltalent.io www.careerswebsiteguide.com

34. matt@metashift.co.uk